Freelance Content & Communications Consultant
Freelancing
Total years of experience :19 years, 1 Months
Deliver expert writing, editing, and proofreading services, as well as development of communications strategies to a wide range of organisations.
Content Development / Editing:
• Produced content for “First Annual Teacher Conference” publications with Zayed University.
• Edited and proofread “Emirates Flashes” magazine Volume 3 (2018) with Hamdan Heritage Centre (04.2018).
• Authored Children’s Arabic Book, currently in printing process in Beirut, Lebanon.
Orchestrated production, editing, and launch of diverse communications for the university in alignment with policies, standards, and objectives. Performed copywriting for internal / external marketing collaterals, online and print ads, and bilingual social media sites / accounts. Produced and edited online and offline content for various publications. Created content distribution strategies, handbooks, brochures, flyers, books, and catalogues. Edited translations (English / Arabic) and speeches. Prepared presentations. Developed KPIs.
Content Development / Editing:
• “Emirates Flashes” magazine Volume 1 (2016) and Volume 2 (2017) with Hamdan Heritage Centre.
• “The Legacy” book, Zayed University’s 2012 exclusive publication.
• Zayed University Brand Guidelines booklet.
• Internal guidelines and forms regarding on-campus online content sharing.
• Marketing and publications policies for faculty and staff.
• English Style Guide for online and offline writings.
Additional Projects:
• Served as member of TedXZU2017 Organising Committee and interview panel for speakers’ selection.
• Contributed content to two apps, using appbaker for TEDxZU and WAGL (Women as Global Leaders) (available on Apple store).
• Enhanced Zayed University Communication Strategy via development of new process.
• Fuelled traffic, SEO, and performance of social media platforms through guidelines development.
• Functioned as Active Member of Zayed University’s Web Content Committee.
Ensured continuous delivery of top quality marketing and corporate communications for Middle East’s #1 job site - expanding and driving efforts of editorial team of four. Identified and targeted opportunities to increase online traffic, optimise SEO, and attract new readers / visitors. Produced online newsletters, blogs, articles, interviews, and press releases in MENA region (including UAE, Kuwait, KSA, Qatar, Lebanon, Jordan, and Morocco). Forged and cultivated productive relationships with major media and PR agents.
Content Development / Editing:
• Job market features focused on Middle East’s Hospitality Industry, “Hospitality News” - leading hospitality publication in MENA Region.
• Launched and developed Online City Guide Section, including articles on living and working in separate Middle Eastern Countries: Dubai, Abu Dhabi, and Qatar.
• Introduced bilingual online Press Corner, covering online, newspaper, radio and TV coverage of internal HR issues.
• Created new “A Day in the Life of” Section for Bayt.com’s Career Centre, covering life of individuals with various professions.
• Developed blog for top employers in Middle East region, job seeker blog, online employer centre, and help sections.
• Launched and developed Bayt.com’s social media presence across Facebook, LinkedIn, and Twitter platforms.
Spearheaded customer service operations within leading home fashion retailer in Gulf, boosting client satisfaction, sales, and brand performance.
• Identified and implemented improvements to internal efficiency and the customer experience.
• Forged, maintained and nurtured key internal / external relationships, conducive to both business development and service excellence.
• Tactfully and diplomatically resolved concerns and complaints.
Key Responsibilities:
- Assisted the Sales Manager.
- Handled all kinds of correspondence with clients.
- Followed- up with sub- dealers and sub- contractors.
- Assisted in sales and direct contact with clients.
- Ensured customer satisfaction and prepared after- sale service questionnaires.
- Undertook all “Back Office” routine work and data entry.
- Compiled sales report and prepared end-of-month reports.
- Prepared customer offer letters, invoices and purchase orders.
- Executed all market research and market competition studies.
Key Responsibilities:
- Handled administrative tasks and office work in the Dean’s office.
- Participated in research activities within the LAU Business School.
- Participated in Students’ Registration process.
- Prepared new instructor files.
