Deputy Sales Manager (North)
Admore Gas Pvt. Ltd.
Total years of experience :19 years, 9 Months
Currently managing the Northern retail outlet network of M/s. Admore Gas PVT. Ltd. comprising of Islamabad, Rawalpindi, Taxila, Abbotabad, Mansehra, Jehlum, Gilgit-Baltistan & AJK estate as Deputy Sales Manager(North).
Responsible for managing, planning and developing new developments/retail network besides continuous strengthening of business relationship with business partners.
Delivered sales growth of 9% and in-active to active retail outlets status by 42% in 05 months.
• Maintain and Increase Sales of Ufone products in the assigned territory.
• Ensure excellent distribution and maximum availability of Ufone Products in the Retail market.
• Responsible for Franchise and Retail Management along with their performance review.
• Target establishment and leading complete channel (ARM, Franchise, SOs, Retail) to achieve assigned targets.
• Achievement of monthly assigned targets/KPIs
Ensure that all company SOPs and processes are communicated effectively with 100% compliance.
• Keep an eye on competition Sales/ Revenues and initiate new strategies to increase Ufone’s market share.
• Led a retail sales team of 500m worth (recharge sales) of Multan region through a network of 39 franchises, 40 U-Captains, 1230 U-Shops, 2100 U-Stars & 06 AFM’s spread over areas like Multan, Bahawalpur, Rahim Yar Khan, Taunsa, DG Khan, Jampur, Rajanpur, Fazilpur, Muzzafargarh, Khanewal & Abdul Hakeem & their peripheries.
• Ensure prescribed S&D investment at all franchises/U-Captains, stock comprising of all SKU’s, sales team (SO’s) & their training/counselling as per the prevailing market dynamics/trend.
• Monitoring/Preparation of targets for the Zonal sales areas on the basis of sales trend and growth, formulation/execution of cross-functional strategies for achieving the sales targets and KPI’s.
• Ensure achievement of Prepay, Postpay, Ufone & PTCL recharge targets.
• Extensive touring across the Zone to monitor the availability of all products (SIMs, U Load, Ufone & PTCL PPC) at every nook and corner of the assigned domain, identification of potential business locations for new U-Shop/Coverage sites proposals & observing market dynamics/trends.
• Led a retail sales team of 15 managerial & 170 contractual staff for managing a distribution network of 190 outlets spread in Sind & Balochistan for retail besides high street & institutional sales.
• Monitoring/Preparation of targets for the Divisional sales areas on the basis of sales trend (through different tools such as DCS, SAP e.t.c.) and growth & formulation of cross-functional strategies for achieving the sales targets and KPI's.
• Preparation of counter action strategies and contingency plans for competitor activities in the light of market intelligence reports.
• Extensive touring across the Division for the surprise inspection of distribution network, identification of potential business locations, holding meetings with Dealers/Mega Distributors/Agency Holders in order to boost sales.
• Event Management in coordination with the dealers/distributors/agency holders/Area Incharge at different locations in the Division for new product launches/sales campaigns.
• Presentations to the Cross Functional Teams (including the feasibilities, estimates and trading area maps) for potential prospects.
• Direct business relationship with the operating customer interfaces such as Operations, Logistics, Brand Management & Communications, NFR & advertising agencies.
• Liaison with the Govt. departments/agencies such as NAB, FIA, Taxation, DCO e.t.c.
• Coordinate and arrange Product Knowledge, HSE & Customer Services training programs (such as 'WOW') on regular basis for the training of staff at distribution network.
Hamdard University, Karachi, Pakistan 2002 Masters in Business Administration (Marketing) (CGPA: 3.4) Electives - Sales Management, Advertising, Strategic Management & Product Management