Sr. Digital Strategist
Nakheel
Total years of experience :10 years, 7 Months
• Manage end-to-end digital marketing and leads experience activities for all digital channels, including SEO, Google Ads, Social Media, Marketing Automation & Property portals.
• Understanding and building creatives based on regional profiles and demographics in conjunction with country marketing teams
• Act as a point of contact to all regional teams to manage supply of leads from digital channels
• Act as agency point of contact and management of tasks, projects & individuals in agency
• Conduct SEO, PPC, Content marketing & Social media analysis and recommendations in coordination with elements and structure of websites and web pages
• Manage SEO to ensure fäm Properties campaign websites are top Google listing and coordinate with internal team to ensure they are following latest SEO standards when developing microsites
• Accountable for all content marketing initiatives to drive traffic, engagement, leads, that deliver sales and customer retention
• Develop and implement link-building campaigns for SEO
• Developing and implementing innovative strategies for improvement and growth o Analyzing online user behaviour, conversion data and customer journeys, funnel analysis and multi-channel attribution.
• Analyze different campaigns across all channels and provide COO and team with results and recommendations to improve typical campaign KPIs: spend versus lead generation and CRO (conversion rate optimization).
• Manage and optimize landing pages, website calls-to-action (CTAs), and lead-generating forms
• A/B test and continually measure the performance of CTAs
• Optimize the lead-to-customer conversion rate
• Perform audits of clients’ web analytics implementations and make recommendations
to ensure accurate tracking is in place.
• Use qualitative and quantitative sources of data to develop and execute a conversion rate optimization strategy and testing plan for your clients.
• Develop hypotheses and build and execute A/B or multivariate tests according to the optimization strategy and testing plan.
• Create & execute digital marketing plans for top-notch developers like Emaar, Damac Properties, Ellington Properties, Dubai Properties, Azizi Developments and more.
• Worked as the remote resource and manage their PPC projects.
• Trained the existing resource with the latest Search Engine marketing trends.
• Engage with Account Managers to manage clients’ search media campaigns, including initial planning, implementation, monitoring, optimization, analysis and reporting
• Work with superiors to develop SEM strategies for various clients
• Analyze & create sales pitch presentations/data with respect to SEM
• Develop SEM capabilities of the company along with superiors
• Work with superiors to develop initial process documentation, materials and Search Engine Optimization (SEO) collateral to present to clients
• Integrate SEO campaigns into clients’ media campaigns
• Monitor the overall performance of organic search efforts and report key information to senior executives
• Work with the technical and sales team to address client concerns
• Identify performance targets, project milestones, resource needs, etc.
• Support and develop team members to optimize their performance, contribution and job satisfaction
• Ensure project documents are complete, current, and stored appropriately
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