Senior PPC Specialist
ABIC
Total years of experience :14 years, 1 Months
Key achievements
• Increasing leads by 25% and decreasing cost per lead by 56% for a client in the Dental Billing sector.
• 80% customer retention over the last 1 year.
Key Responsibilities:
• Build, manage, and scale multi-channel paid acquisition campaigns across Google Ads, Facebook, Linkedin, and Bing Ads for several products.
• Proactively presented data-driven recommendations to clients for testing opportunities, new campaigns, and innovative optimizations to improve program performance, based on Google Analytics, HubSpot CRM data, advertising platform data, search engine marketing tools, competitive insights, and more
• Continuously optimize campaigns through analyses, pilots, and experimenting with targeting, ad creative, bidding, audiences, settings, and automation
• Collaborate with other teams within marketing on creative & messaging refreshes, reporting needs, new initiatives, campaign brainstorms, and more
• Manage the relationship with key agency partners, providing strategy and direction and ensuring effective execution towards our business goals
● Leading a team of 15+ that is specialized in Marketing, Social Media, Graphic Design, Web Development and Video Production to achieve clients and company goals!
● Develop overall integrated, 360 communication strategy and brief the following departments Sale, Content, SEO, PPC, SMO, and Affiliates.
● Developed Social Media Marketing and Adwords Campaign which saw an increase of 200% ROI from Social Media and Adwords.
● Implemented a content-driven SEO strategy which boosted site visits by 250% in 9 months while increasing total sales by 25%.
● Suggested new SEO tools which increased copywriters’ output by 25%.
● 80% customer retention over the last 1 year while working at BaritechSol.
● Managed and was in charge of web presence, including but not limited to accounts on various social media platforms, such as Instagram, Pinterest, Twitter, Facebook, and LinkedIn.
● Direct Consumer Insights to determine trends and opportunities in key markets; analyse competition and product performance to improve market share globally
● Develops and monitors departmental budget; reviews with Finance expenditures in support of major product introductions and re-promotions
● Develop and manage flow of necessary marketing and creative materials to teams working closely with Marketing, Content & Sales
● Responsible for the management and development of client and partner
● Responsible for the business development with the Operators worldwide including building and maintaining relationships, finding opportunities, and promoting products
● Responsible for the overall management of the marketing team providing coaching, leadership and assistance with resources and strategy development
• Perform daily account management of PPC accounts on Google, Bing and other various search platforms for an array of clients in different verticals.
• Oversee and monitor keyword bids, daily and monthly budgets, quality score and other crucial account metrics.
• Collect and assess search results and their performance across Google, Bing, YouTube and other social media channels.
• Maintain large keyword lists
• Write creative copy for a variety of different paid search ads
• Create new paid search campaigns, ad groups, and accounts while following the direction of new marketing initiatives
• Keep current with SEM trends and developments
• Monitor web analytics dashboards
• Generate weekly and monthly account reports using various reporting tools, and highlight areas of significance for clients' goals
● Developing/managing all aspects of the company’s digital marketing campaigns.
● Developing strategies to drive online traffic to the company website/social media platforms.
● Tracking conversion rates - what worked, what didn’t, and why?
● Implementing paid search, PPC, and SEO strategies/campaigns.
● Raising brand awareness and online presence through digital marketing projects and
campaigns
● Planning and executing digital marketing budgets
● Instrument conversion points and optimize user funnels
● Evaluate emerging technologies. Provide thought leadership and perspective for adoption
where appropriate
● Measure and report performance of all digital marketing campaigns, and assess against
goals (ROI and KPIs)
● Identify trends and insights, and optimize spending and performance based on the insights
● Brainstorm new and creative growth strategies
● Plan, execute and measure experiments and conversion tests
● Collaborate with internal teams to create landing pages and optimize the user experience
● Utilize the strong analytical ability to evaluate end-to-end customer experience across multiple
channels and customer touchpoints
Built and lead an internal team to replace reliance on an expensive external agency. Provided strategic and tactical guidance to the team of 5 with accountability for all social media channels (Facebook, Twitter, YouTube, Instagram, etc.) along with company blog, email marketing campaigns and SEO/SEM strategies. Collaborated with marketing and company executives to ensure the strategy aligns with company objectives.
Selected Results:
• Increased social media ROI by 250% and digital marketing lead generation by 120%
• Grew Facebook "likes” by more than 10x and boosted Twitter followers from 1 to 1, 400
• Improved Google Adwords ROI by 20% and achieved top organic rankings for keywords
• Launched first concerted email marketing strategy and grew lead generation by 10%
Strategies:
• Worked closely with the team to develop a new social media strategy, replacing overt sales pitches with a focus on engagement and customer care
• Led transition of company CRM from proprietary software to Hubspot in order to enable a number of clients database
• Developed engaging, viral content to build a social media audience, including contests, original videos, and crowd-sourced voting applications
• Revamped PPC advertising and removed underperformance or costly ads, resulting in an immediate performance improvement. Conducted A/B tests to optimize all ads.
• Audited content to identify SEO/traffic generation opportunity and a team of writers to create high-impact “cornerstone” content
• Responsible for acquiring leads and business through different channels (PPH, Guru, Elance, PPH, Odesk etc.) for web design/development and smartphone application design/development.
• Responsible to perform pre-sales and post sales activities related to web design/development and smartphone apps design/development projects
• Responsibility also includes requirements gathering, writing excellent proposals and closing the project.
• Writing proposals and customizing each proposal based on the nature of the project.
• Build and maintain good relationships with potential and existing clients based in US, UK and Canada.
• Follow-up with prospects by phone, email, and Instant Messengers to answer any additional questions and eventually convert them into customers.
• Strategize effectively to create new customers on a continuous basis & Continuously monitor customer satisfaction Develop and execute sales/marketing proposals & Provide strategic inputs through proposals based on what the market demands
• Work with team to achieve sales performance targets.
• Understand the requirements of the customer and map it to the available products of the organization or to the expertise and skills within the organization.
• Manage Web development and interactive projects
• Develop project plans, specifications, and application prototypes/wireframes
• Manage project change orders and impact analysis
• Develop RFP responses, proposals and estimates
• Conduct business process and requirements analysis
• Contribute to new business development as a technical representative
• Oversee project teams
• Contribute to user interface, design and development efforts
• Contribute to application and Web site testing efforts
• Managed Web and interactive communications project from initial consultation through successful launch
• Developed and maintained long-term client relationships
• Created and monitored schedules, deliverables and internal and vendor resources to deliver projects on time and on budget
• Develop and manage departmental process and quality assurance measures
• Developed user interface, general architecture and navigation systems for client Web sites
• Provided short- and long-term Web strategy for clients
• Acted as technical representative in sales efforts with potential clients
• Managed and trained junior developers and interns
• Developed and/or edited client and in-house marketing and sales materials
• Contributed to technical innovation and overall business direction
Key Accomplishments:
• Successfully completed over 100 Web-related projects for corporate, non-profit, municipal and small- and medium-sized business (SMB) clients in diverse markets.
• Planned and managed the development of a custom, Web-based content management system (CMS) product.
• Manage Social Media marketing campaigns and day-to-day activities including:
o Curate relevant content to reach the company’s ideal customers.
o Create, curate, and manage all published content (images, video and written).
o Monitor, listen and respond to users in a “Social” way while cultivating leads and sales.
o Conduct online advocacy and open stream for cross-promotions.
o Develop and expand community and/or blogger outreach efforts.
o Oversee design (ie: Facebook Timeline cover, profile pic, thumbnails, ads, landing pages, Twitter profile, and blog).
o Design, create and manage promotions and Social ad campaigns.
o Compile report for management showing results (ROI).
• Become an advocate for the Company in Social Media spaces, engaging in dialogues and answering questions where appropriate.
• Demonstrate ability to map out marketing strategy and then drive that strategy proven by testing and metrics.
• Develop a strategy and implement a proactive process for capturing customer online reviews. Monitor online ratings and respond accordingly.
• Identify threats and opportunities in user generated content surrounding the business. Report notable threats to appropriate management.
• Analyze campaigns and translate anecdotal or qualitative data into recommendations and plans for revising the Social Media campaigns.
• Monitor effective benchmarks (best practices) for measuring the impact of Social Media campaigns. Analyze, review, and report on effectiveness of campaigns in an effort to maximize results.
• Implement the social media strategy, coordinating with stakeholders across the Company to ensure its effectiveness and encouraging adoption of relevant social media techniques into the corporate culture and into all of the company’s products and services
• Work with the Product development team to ensure social media tools (for ex. FB connect, Sharing buttons) are kept up to date
• Manage social media campaigns and day-to-day activities. Duties include online advocacy, writing editorial, community-outreach efforts, promotions, etc.
• Manage presence in social networking sites including Facebook, Twitter, and other similar community sites, posting on relevant blogs, and seeding content into social applications as needed
• Manage a Blogger outreach program and build an active brand ambassador network to spread the word about the Company
• Monitor trends in social media tools, trends and applications
• Creating Link Building Campaign
• Leading Content Marketing Strategy
• Managing Content Producing team
• Generating & Analyzing Reports from Google Analytics & Webmaster
• Outreaching for Links and relationships
• In-Depth Competitor's Analysis
1. Perform keyword research in coordination with client business objectives to optimize existing content and uncover new opportunities
2. Provide SEO analysis and recommendations in coordination with elements and structure of websites and web pages
3. Provide recommendations and execute strategies for content development in coordination with SEO goals- general and keyword specific
4. Administer search engine programs (XML sitemaps, shopping feeds, webmaster/analytics tools) for purposes of diagnostic reporting on client projects
5. Help to create and support marketing content to socialize and use for social media purposes (e.g. customer videos briefs, customer case studies, blog posts, posts from analysts and customers)
6. Implement link building campaigns in coordination with client SEO goals
7. Assist in development and execution of communication/content strategies via social communities in coordination with SEO goals
8. Keep pace with SEO, search engine, social media and internet marketing industry trends and developments
9. Research and administer social media tools in support of clients’ social media strategy
10. Monitor and administer web analytics dashboards, reports and key reporting tools, and point out key areas of importance in accordance client goals
11. Monitor and evaluate search results and search performance across the major search channels
12. Communication to team and management on project development, timelines, and results
13. Work closely with the other team members to meet client goals
Areas of Expertise:
• Brand Management
• E-Commerce
• Email Marketing
• Pay Per Click (PPC)
• Reporting and Analytics
• Search Engine Marketing (SEM)
• Search Engine Optimization (SEO)
• Social Media
• Lead Generation & ROI
Department:
1- Transfer Posting Department
2- Clearing Department
3- Pension + Account Opening
4- Dispatch Department
Department Responsibilities:
1- Making the TRV Voucher's
2- Telly Payment Scroll / Cash Scroll
3- Payment Transfer Contra (When someone transfer payment then contra is made)
4- Customer's Lockers Renting
5- Dispatch the Customer's balance statement, TRV and Opening Account form
6- Account Form's Verification
7- Maintain Customer's Pension Form ( According To Date )
8-Filling The Fund Transfer Application Form and after that making Debit and credit Vouchers and also sometime making M.T Vouchers for cash payment.
9-Maintain the Cashier Book Payment at the end of day
1. Search Engine Optimization / Internet Marketing.
2. Off Page, On Page and Content Optimization of a Website.
3. Keywords analysis and new keywords suggestion.
4. Website Link Building, Link Exchange and Submissions.
5. Review and Improve website Search Engine Ranking.
6. Social Networking and Social Media Optimization.
7. Integration & Analysis of Google Analytics & Google Webmaster Tool.
8. Generate different Blogs and Forums & its maintenance.
9. Research and Development of latest SEO tactics and techniques.
10. Suggestions to Web Developers for new improvement into websites.
11. Other Industries Analysis & Close Competitors Analysis.
12. Implementation of current Google, Yahoo & Bing Algorithm update.
13. Documentation and Analytical work using the Analytics and SEO tools.
I can't have to say something
Did internship
N/A
N/A
