Sales And Marketing Director
Oriental Pearls Real Estate Development / Royal Pearls Investments FZ-LLC
Total years of experience :20 years, 4 Months
Oriental Pearls Real Estate Development is a Chinese State-Owned Government property development company with a project located in the Meydan master development comprising of 36 residential towers and approximately 8, 000 residential units.
Advised the Chairman of the company on investment related matters in Dubai, Tian Shui; China and Melbourne; Australia.
APEX Real Estate Development is currently developing in excess of 6 Million Square Feet of prime residential real estate within Meydan, focused on offering middle - income families, luxury homes within ‘The Royal Gardens’ community they will call home.
Oriental Pearls Real Estate Development is currently developing in excess of 10 million Square Feet of residential apartments within Meydan also focusing on middle - income families within ‘The Royal Pearls’ community.
Responsibilities:
• Establishing and setting the Sales and Marketing department for all Apex projects
• Creating the Apex Sales and Marketing department guidelines
• Review and improve designs with the architectural firm and projects according to market standards
• Oversee the department budget ensuring in accordance to company milestones and overall strategy
• Create company awareness in the market as a new property developer
Achievements:
• Successfully created new company identity and logo along with corporate suites collateral
• Launched two successful projects participating at Cityscape Global 2014 (As Apex) and 2015 (As Oriental Pearls). Apex 6 million sq. ft. and Oriental Pearls 10 million sq. ft.
• Created company Work Plan for 2014-2016 and presented to Shareholders
• Supervised the creation of both scale models for both major developments
• Video animation fly through and designed sales center customer journey
• Managed a team of 3 and advertising agency of 5 (Apex)
• Managed a team of 7 and advertising agency of 5 (Oriental Pearls)
• Team member of pricing strategy for both developments
Halcon is a privately owned developer and real estate Management Company with domestic and international interests and a focus on residential, commercial and retail properties.
Responsibilities:
• Consult high net worth individuals to determine best return on investment
• Liaise with property development companies, legal and private banking sectors to expand business reach and opportunities
• Directly manage Sky View Tower’s daily operation including facilities management, safety and commercial viability to ensure ROI for the owners
• Grow the sales team by recruiting and training
Achievements:
• Relaunch the Halcon brand by focusing on the quality value proposition
• Drive organizational change by increasing capabilities and ensuring right size company
• Further expand Halcon’s development capabilities by focusing on the success of current projects (Sky View Tower) as a base model for future development projects
• Identify and implement key growth strategies including third party developers (e.g., Meraas, Sobha and Emaar)
BLOOM EMIRATES PROPERTIES LLC, UAE May 2010 - Present
The company is a private real estate investment and development company based in Abu Dhabi with regional and international interests.
Head of Sales
Achievements:
Successfully converted pending cases into new deals avoiding any losses and/or refunds from the company
Revised pricing to be competitive with current market pricing
Implemented new sales operation systems increasing effectiveness and efficiency of the department
Responsibilities:
Developing strategy, tactics, sales plans and profit targets in a new geographical location
Responsible for creating and delivering sales strategy for our company, product range or designated market
Identifying and reporting on business opportunities in target markets locally, regionally and internationally
Oversee sales department staff and operations
OMNIYAT PROPERTIES, UAE
The company is a private real estate investment and development company based in Dubai with regional and international interests.
Senior Manager - Sales
Achievements:
Prioritized sales activities and customer prospect contact towards achieving agreed business aims, including costs and sales productivity, marshaled personal business portfolio, territory and business according to an agreed market development strategy
Implemented the sales strategy for residential, commercial and hotel sectors in addition to maintaining accountability for the overall delivery and performance management of the respective sectors under review
Developed proactive prospecting initiatives for investors, tenants and buyers, utilized prospect contact tools for conversion and executed local marketing activities to agreed budgets and timescales
Integrated personal sales efforts with other organized marketing activities like product launches, promotions, advertising and exhibitions, responded to sales inquiries, monitored market trends and facilitated the development of profitable business and sustainable relationships
Responsibilities:
Performed comprehensive marketing activities to aid business development, managed key customer relationships and negotiated customer agreements according to annual operating plans while successfully delivering against the customer's expectations.
Oversaw management of several strategic projects that critically contributed to the firm’s profitability, tracked and reported on project status in addition to coordinating the firm’s presence at major industry events aimed at increasing brand awareness
Achievements:
Awarded letters of appreciation from AJ Jaganathan, former CEO, Tom Redwitz, President of Laing Luxury - USA and Tom Bartridge, Executive Director of Human Resources and Operation Effectiveness Corporate Office
Member of Core Strategic group 'Into the Future' which had the task of identifying Emaar's future endeavors and projects. This lead to the expansion of Emaar's many different industries and services in 2005
Lead a team of sales advisors which contributed to over 40% of Emaar’s total sales and had average sales of AED 300 Million per year, consistently remaining the company’s top seller for a number of years
Led, overlooked and eventually opened Emaar’s first sales centre in Abu Dhabi in 2008
Developed and managed operations in offshore locations in collaboration with local and international agent’s right from scratch in addition to spearheading international road shows in South Africa, China, U.S.A., Pakistan, Saudi Arabia & UK.
Managed a niche clientele comprising several VIP clients and bulk investors in addition to heading nationalization initiatives across the company by mentoring several UAE Nationals who later on went ahead to assume positions of great importance
Served as a key team member on strategy sessions for new projects and design issues including input on specifications regarding the designing of new projects
Maximized sales opportunities across existing client portfolio, developed strategic partnerships and formulated strategic account plans
Implemented, monitored and reported on performance achieved against targets envisaged in the sales plan and devised strategies to maximize performance
Responsibilities:
Worked in collaboration with the sales team and utilized the effects of synergy and teamwork to maximize sales and lead to a boost in secured profit margins.
Built and developed strategic relationships across key accounts through constant monitoring of solutions to grow and support the business.
Activities and Societies: Alpha Phi Omega National Service Fraternity (Pledge Class President), Ebony King, Break Away: The Alternative Break Away Connection (North Regional Director - Development & Fundraising), Rainbow PUSH Coalition (Central Illinois Campus Coordinator), Varsity Football, Varsity Track & Field, Presidents Round Table, Office of Multicultural Affairs, Study Circle Facilitator, Student Ambassador Corps., "Voices" Community Panel, Black Student Union (BSU) - Vice President, Diversity Education Peer Team, Long Vanderburg Interviewer, Ebony Ball Committee Coordinator, Students Organized Against Racism (SOAR) Honors and Awards: Jere C. Mickel Human Relations Honors Convocation Award (Millikin University, Decatur IL.), Long Vanderburg Scholarship Recipient (Millikin Univesity, Decatur IL.)
Activities and Societies: Who's Who Among American High School Students, Varsity Football, Varsity Wrestling and Varsity Track & Field, Honor Roll Student