Muzammil Deshmukh

-Define, implement and evaluate Online/Digital marketing strategy for Key Accounts such as Ford, Apple - iWorld Connect
- Plan, Execute, Manage & Evaluate key marketing channels including E- commerce, PPC, Landing Pages, Affiliate Marketing, Email Marketing, Data feed strategy, Social Media & Content Marketing.
- Develop, Test & Optimise E-newsletters for Ford, iWorld Connect (Apple) & Almoayyed International Group
- Ensure brand assets (logos, images & text) are consistent and compliant as per brand guidelines across channels.
- Conduct Periodic (Weekly, Monthly, Quarterly) Quality Assurance checks on assets in accordance with Brand Guidelines.
- Maintain and Update the websites of Apple - iWorld Connect, Almoayyed International Group & Ford.
- Evaluate campaign performance across channels and identify new online marketing opportunities
- Work in sync with Brand Marketing Managers & Directors plus partner agencies in implementing annual marketing plans on the digital landscape.

Clients
Ford, Kenwood, Morphy Richards, Kenwood, iWorld Connect (Apple), Y.K. Almoayyed International Group

- Building digital marketing capabilities both at headquarters and and off- shore for Mobitech.
- Plan, Execute, Manage & Evaluate Agency management across media, social and creative
- Handle HUAWEI Bahrain Advertising & Marketing Activities both Online (Social Media, Display, PPC, Email) & Offline (ATL, BTL, TTL)
- Plan, Execute, Manage & Evaluate marketing campaigns across channels for key clients such as Nissan, Mitsubishi, Peugeot & MG
- Deliver striking and strategically beneficial insights to major clients looking for sentiment and feeling across traditional, online, search and social media
- Implemented E-newsletter framework for BCCI & Burger King
- Implemented Seasonal Drip Campaign for key clients comprising of
Optimised Landing Page, PPC campaign, Email Auto Responder &
Lifecycle Emails.
- Maintain brand assets (logos, images & text) consistency and compliance
as per brand guidelines across channels.

Clients
HUAWEI, TBWA, Ford, Nissan, BCCI, Mitsubishi, Peugeot, MG, Burger King

- Manage Key Digital Accounts - Batelco, Nissan, Infinity, Renault -Define & Propose Cross channel Digital Strategy for retainer accounts
comprising Facebook Apps, Web Page Optimisation, Web Traffic - PPC
and other online properties & Email Marketing
- Study Analytical data and optimise digital strategy tailored as per clients Analytical data.
-Work in sync with Brand Marketing Managers & Directors plus partner agencies in implementing annual marketing plans on the digital landscape.
-Manage Creative Assets (logos, images & text) and ensure they are consistent and compliant as per brand guidelines across channels.

Clients
Batelco, Standard Chartered Bank, Nissan, Infinity, Renault, KFH, BiSB, BKIC & Bahrain International Circuit

- Manage key Co-Reg lead generation accounts such as T-Mobile, O2, Vodafone, Talk-Talk, Love Film, SKY, E-On, n power, Scottish Power & many more.
- Define, implement and evaluate internet marketing strategy with focus on high growth in subscriber base/user acquisition leading to increased revenue and ROI in marketing costs;
- define and project manage Internet Marketing Technologies & Systems;
- manage key marketing channels including PPC, affiliate marketing, email marketing, data feed strategy, social media;
- reporting, analyse and optimise all marketing campaigns & respective marketing channels and cost i.e. CPA, CPC, CPM & CPE;
- ongoing planning and implementation of customer acquisition activities;
- liaising and networking with a range of stakeholders, e.g. customers, colleagues, suppliers, and partner organisations;
- work with advertisers to develop plans for online advertising and lead generation resulting in increased sales;
- implement business controls in the form of daily, weekly & monthly reports, quarterly reviews and develop supplemental action programmes;

- Manage key accounts such as Orange, T-Mobile, Phones4U, Talk-Talk, Vodafone, Love Film, SKY, E-On, n power, Scottish Power, Orlando Disney, Hilton, Snap Fish, Experian, Tesco Mobile & many more.
- Generated 750, 000 new subscribers and up to £1 million in revenue from new customers for Opt-In Media LTD within a short span of 9 months.
- ongoing planning and implementation of customer acquisition strategy & activities and respective costs i, e CPA/CPM;
- communicating with target audiences and managing customer relationships;
- evaluating internet marketing campaigns & develop and maintain strong business relationships;
- responsible for the development and direction of research aimed at improving current products and generating ideas for new products and services;
- create, evaluate and analyse proposals for new business ideas, new lines of business and products.

- Successfully project managed team of 75+ globally and launched lead generation systems, eCRM and online marketing services for Clash-Media in New York, Scandinavia, Germany and France.
- define project scope, goals, deliverables that support business goals in collaboration with all stake holders and devise contingency plans;
- effectively communicate project expectations to team members and stake holders (production, sales, account managers and directors)s in a timely and clear fashion;
- where required, negotiate with other department managers for the acquisition of required personnel from within the company;
- delegate tasks and responsibilities to appropriate personnel;
- develop and deliver project reports, proposals, requirements documentation, and presentations;
- determine the frequency of status reports from the project team, analyse the results, and trouble shoot problem areas;
- define project success criteria and disseminate them to involved parties throughout project life cycle;
- coach, mentor, motivate and supervise project team members and influence them to take positive action and accountability for their assigned work;
- managing third-party services;

- seek ways to apply technology to business processes;
- research and provide information on technical trends;
- consults with program/project management to develop appropriate technical solutions;
- advise on options, risks, costs vs. benefits, impact on other business processes and system priorities;
- meeting clients to determine business requirements;
- working with clients to define scope of project;
- planning timescales and resources needed;
- clarifying client’s business requirements, understanding their work practices and the nature of their business;
- liaising with staff at all levels of client organisation;
- analysing IT requirements with companies and giving independent and objective advice on the use of IT;
- developing agreed solutions and implementing new systems;
- documenting business requirements, analysis and functions;
- presenting solutions in written and oral report;
- organising and training of users;

- designing, preparing and developing teaching materials;
- developing and implementing new methods of teaching to reflect changes in research;
- delivering lectures, seminars and tutorials;
- assessing students' coursework;
- coach, mentor, motivate and supervise students;
- supporting students through a pastoral/advisory role;
- representing the institution at professional conferences and seminars, and contributing to these as necessary;
- curriculum development

- defining and implementing internet information architecture and key system modules;
- responsible for design and implementation of key information modules;
- contribute to business development activities and project work, collaborating with other team members, collaborate with project teams to deliver on time and within the budget;
- establish and capture audience and business needs including customer scenarios, journeys and business processes;
- identify and manage content requirements including publishing analysis;
- create and structure the architecture using concept maps, site maps, wireframes to taxonomy schemas and personas;
- establish and continue to review architecture against design and technical development;
- lead and manage client expectations, exciting them with creative and innovative solutions;