Bayt.com

Submitting more applications increases your chances of landing a job.

Here’s how busy the average job seeker was last month:

Opportunities viewed

Applications submitted

Keep exploring and applying to maximize your chances!

Looking for employers with a proven track record of hiring women?

Click here to explore opportunities now!
We Value Your Feedback

You are invited to participate in a survey designed to help researchers understand how best to match workers to the types of jobs they are searching for

Would You Be Likely to Participate?

If selected, we will contact you via email with further instructions and details about your participation.

You will receive a $7 payout for answering the survey.


User unblocked successfully
Naayab Thakur, Senior Analyst - Google Ads

Naayab Thakur

Senior Analyst - Google Ads·CloudOps

United Arab Emirates

Bachelor's degree, Bachelor of Arts

Work experience

Total years of experience: 5 years, 6 months

Senior Analyst - Google Ads

November 2025 - Present

CloudOps

Mumbai, India

November 2025 - Present

Executed and refined full-funnel Google Ads campaigns across various channels to meet business goals
in the UAE and Saudi Arabian markets, Managed end-to-end digital advertising forthe MENA region.
Led media planning and performance analysis for major Q4 projects, managing budget distribution and
audience targeting to improve results across all stages ofthe customerjourney.
Oversaw cross-channel strategy and budget allocation, utilizing data-driven analysis to optimize
campaign performance during peak seasonal periods.
Provided clear performance reports and insights that led to measurable improvements in sales and return
on investment (ROI) for e-commerce and lead-generation accounts.
Translated campaign data into practical strategies, focusing on increasing revenue and efficiency for
diverse business models.
Company industry:
Advertising

Senior Analyst - Google Ads

November 2025 - Present

CloudOps Digital

Mumbai, India •Remote

November 2025 - Present

Managed end-to-end paid media campaigns across UAE and KSA markets, driving growth across e-commerce
and lead generation accounts.
Optimized full-funnel Google Ads campaigns resulting in improved conversion efficiency and revenue growth
across multiple business verticals.
Developed audience targeting and budget allocation strategies that increased campaign performance during
high-demand seasonal periods.
Delivered actionable performance insights through GA4 and Looker Studio reporting, enabling data-driven
marketing decisions.
Collaborated with stakeholders across marketing, sales, and creative teams to improve campaign effectiveness
and business outcomes.
Company industry:
Advertising

Senior executive - Paid Media

August 2022 - November 2025

Dentsu

Mumbai, India

August 2022 - November 2025

Planned, executed, and optimized paid media campaigns on search and social platforms, ensuring alignment with client KPIs.

Specialized in copywriting and social media strategy to improve engagement and brand positioning.

Conducted performance reporting and insights analysis to identify growth opportunities and improve campaign efficiency.

Assisted in scaling client portfolios through innovative digital marketing initiatives and testing new ad formats.

Supported senior teams in campaign pitches, media planning, and strategy formulation.
Company industry:
Marketing
Job role:
Marketing and PR

Senior Executive – Paid Media

August 2022 - October 2025

Dentsu

Mumbai, India •Hybrid

August 2022 - October 2025

Increased ROAS by 40% and reduced CPA by 25% through campaign restructuring, audience segmentation, and
bid optimization.
Managed multi-channel advertising campaigns across Google Ads, Meta, LinkedIn, and Bing to drive customer
acquisition and revenue growth.
Planned and executed full-funnel paid media strategies across search, shopping, display, video, and social
channels.
Conducted A/B testing initiatives that improved conversion rates and landing page performance.
Built executive-level performance reports and dashboards that improved stakeholder visibility into marketing
KPIs.
Partnered with creative, analytics, and client teams to align media investments with business objectives
Company industry:
Advertising
Job role:
Marketing and PR

Operations Associate

January 2021 - August 2022

Marsh & McLennan (JLT),

Powai, India

January 2021 - August 2022

Coordinated digital campaign execution between internal stakeholders and external agencies.
Analyzed campaign performance data to identify optimization opportunities and improve reporting accuracy.
Supported marketing operations, performance reporting, and campaign delivery processes.
Company industry:
Insurance & TPA
Job role:
Administration

Education

University Of Mumbai

July 2019

July 2019

Bachelor's degree, Bachelor of Arts

India

GPA (percentage): 80%

GPA (percentage): 80%

Mumbai University

January 2019

January 2019

Bachelor's degree, Art

India

Mumbai University

January 2019

January 2019

Bachelor's degree, Bachelor of Arts

India

Sophia College

January 2016

January 2016

High school or equivalent, Art

India

Sophia College

January 2016

January 2016

High school or equivalent, Arts

India

St. Columba School

January 2014

January 2014

High school or equivalent, ssc

India

St. Columba School

January 2014

January 2014

High school or equivalent, High school

India

Skills

Marketing
Expert
Marketing
Expert
Social Media Marketing
Expert
Social Media Marketing
Expert
Digital Marketing
Expert
Digital Marketing
Expert
Optimization
Expert
Optimization
Expert
Management
Expert
Management
Expert
Management
Intermediate
Management
Intermediate
Microsoft Office
Expert
Microsoft Office
Expert
Business Development
Expert
Business Development
Expert
Communication
Expert
Communication
Expert
Team Management
Expert
Team Management
Expert
Google Analytics
Intermediate
Google Analytics
Intermediate
Digital Marketing
Expert
Digital Marketing
Expert
Social Media Marketing
Expert
Social Media Marketing
Expert
SEM
Expert
SEM
Expert
Marketing
Expert
Marketing
Expert
Project Management
Expert
Project Management
Expert
Google Adwords
Expert
Google Adwords
Expert
Social Media
Expert
Social Media
Expert
A B TESTING
Intermediate
A B TESTING
Intermediate
GOOGLE ADS
Intermediate
GOOGLE ADS
Intermediate
LINKEDIN
Intermediate
LINKEDIN
Intermediate
MEDIA MANAGEMENT
Intermediate
MEDIA MANAGEMENT
Intermediate
MEDIA PLANNING
Intermediate
MEDIA PLANNING
Intermediate
METADATA
Intermediate
METADATA
Intermediate
PROCESS OPTIMIZATION
Intermediate
PROCESS OPTIMIZATION
Intermediate
SEARCH ENGINE MARKETING
Intermediate
SEARCH ENGINE MARKETING
Intermediate
AUDIENCE SEGMENTATION
Intermediate
AUDIENCE SEGMENTATION
Intermediate
ADVERTISING CAMPAIGNS
Intermediate
ADVERTISING CAMPAIGNS
Intermediate
CERTIFIED PUBLIC ACCOUNTANT
Intermediate
CERTIFIED PUBLIC ACCOUNTANT
Intermediate
CONVERSION RATE OPTIMIZATION
Intermediate
CONVERSION RATE OPTIMIZATION
Intermediate
CUSTOMER ACQUISITION MANAGEMENT
Intermediate
CUSTOMER ACQUISITION MANAGEMENT
Intermediate
LEAD GENERATION
Intermediate
LEAD GENERATION
Intermediate

Languages

English

Native Speaker

Training and Certifications

Certifications
Meta Certified Buying & Planning Professional
Google Ads (Search, Demand Gen, Performance