nabiha Ashraf

• Led CRM implementation and lifecycle management for multi-brand portfolio (Nissan, Infiniti,
Chery, Zeekr, Smart, Renault)
• Achieved 40% lead-to-walk-in conversion through advanced lead scoring, qualification, and
trigger-based workflow automation
• Designed & executed dormant lead reactivation, repeat booking campaigns, and service
revenue upsell strategies
• Established data hygiene & governance processes; improved CRM data accuracy and pipeline
visibility
• Built real-time KPI dashboards (Power BI, Excel) for leadership; tracked pipeline velocity,
revenue atribution, and campaign ROI
• Aligned demand generation campaigns with showroom capacity; supported sales enablement
and frontline coaching
• Resolved escalations, improved CSAT, reduced churn, and strengthened brand loyalty

• Generated 30+ qualified showroom walk-ins monthly via high-volume outbound, WhatsApp
Business campaigns, and lead nurturing
• Closed recurring service contracts and maintenance packages; increased average booking
value through objection handling and upsell techniques
• Implemented post-service feedback & review capture process; raised Google rating from 4.1
to 5.0 and boosted online reputation
• Conducted A/B testing on messaging, timing, and cadences; optimized engagement metrics
and campaign ROI

• Captured high-quality leads at large-scale events; integrated into CRM for timely follow-up and
nurturing
• Supported on-ground activations, data entry, and lead qualification for maximum post-event
conversion