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nabiha Ashraf, Customer Success Executive / CRM Lead

nabiha Ashraf

Customer Success Executive / CRM Lead·AW Rostamani Group

United Arab Emirates

Bachelor's degree, International Business

Work experience

Total years of experience: 4 years, 7 months

Customer Success Executive / CRM Lead

March 2024 - July 2025

AW Rostamani Group

Sharjah, United Arab Emirates

March 2024 - July 2025

• Led CRM implementation and lifecycle management for multi-brand portfolio (Nissan, Infiniti,
Chery, Zeekr, Smart, Renault)
• Achieved 40% lead-to-walk-in conversion through advanced lead scoring, qualification, and
trigger-based workflow automation
• Designed & executed dormant lead reactivation, repeat booking campaigns, and service
revenue upsell strategies
• Established data hygiene & governance processes; improved CRM data accuracy and pipeline
visibility
• Built real-time KPI dashboards (Power BI, Excel) for leadership; tracked pipeline velocity,
revenue atribution, and campaign ROI
• Aligned demand generation campaigns with showroom capacity; supported sales enablement
and frontline coaching
• Resolved escalations, improved CSAT, reduced churn, and strengthened brand loyalty

Company industry:
Automotive Dealership & Distributor

telesales specialist

March 2023 - March 2024

al zaabi autocare

Abu Dhabi, United Arab Emirates

March 2023 - March 2024

Company industry:
Automotive Repair, Spare Parts, & Support Services
Job role:
Sales

Telesales Executive

February 2023 - February 2024

Al Zaabi Auto Care

Abu Dhabi, United Arab Emirates

February 2023 - February 2024

• Generated 30+ qualified showroom walk-ins monthly via high-volume outbound, WhatsApp
Business campaigns, and lead nurturing
• Closed recurring service contracts and maintenance packages; increased average booking
value through objection handling and upsell techniques
• Implemented post-service feedback & review capture process; raised Google rating from 4.1
to 5.0 and boosted online reputation
• Conducted A/B testing on messaging, timing, and cadences; optimized engagement metrics
and campaign ROI

Company industry:
Automotive Repair, Spare Parts, & Support Services
Job role:
Sales

& Activation Roles

January 2020 - January 2022

International Motor Show,

United Arab Emirates

January 2020 - January 2022

• Captured high-quality leads at large-scale events; integrated into CRM for timely follow-up and
nurturing
• Supported on-ground activations, data entry, and lead qualification for maximum post-event
conversion

Company industry:
Modeling & Talent Agency
Job role:
Secretarial

Education

Canterbury Christ Church University

January 2026

January 2026

Bachelor's degree, International Business

United Arab Emirates

the cambridge high school

January 2023

January 2023

High school or equivalent, business

United Arab Emirates

Skills

Business Development
Intermediate
Business Development
Intermediate
Marketing
Intermediate
Marketing
Intermediate
Call Center
Expert
Call Center
Expert
CUSTOMER RELATIONSHIP MANAGEMENT
Intermediate
CUSTOMER RELATIONSHIP MANAGEMENT
Intermediate
CONVERSION RATE OPTIMIZATION
Intermediate
CONVERSION RATE OPTIMIZATION
Intermediate
CUSTOMER RELATIONSHIP MANAGEMENT CRM SOFTWARE
Intermediate
CUSTOMER RELATIONSHIP MANAGEMENT CRM SOFTWARE
Intermediate
DATA PIPELINE MANAGEMENT
Intermediate
DATA PIPELINE MANAGEMENT
Intermediate
LEAD NURTURING
Intermediate
LEAD NURTURING
Intermediate
MICROSOFT DYNAMICS 365
Intermediate
MICROSOFT DYNAMICS 365
Intermediate
OPERATIONS
Intermediate
OPERATIONS
Intermediate
REVENUE ANALYSIS
Intermediate
REVENUE ANALYSIS
Intermediate
REVENUE OPERATIONS
Intermediate
REVENUE OPERATIONS
Intermediate
SALESFORCE
Intermediate
SALESFORCE
Intermediate
Customer Service
Expert
Customer Service
Expert
Management
Intermediate
Management
Intermediate
Sales
Expert
Sales
Expert
Microsoft Office
Expert
Microsoft Office
Expert
Sales Support
Expert
Sales Support
Expert
Operation
Intermediate
Operation
Intermediate
Administration
Expert
Administration
Expert
Project Management
Expert
Project Management
Expert

Languages

English

Expert

Hindi

Expert

Arabic

Expert

Training and Certifications

Certifications
Graphic Design Certificate