Head of Group Marketing Department
Boecker
Total years of experience :15 years, 9 Months
- Define and implement strategic regional marketing and communication strategy by market while ensuring all communication objectives are clearly and effectively linked back into the brand - -- Supervising the digital marketing department, owned and paid media management including Google ads, social media platforms, SEO & website.
- Develop the annual Marketing plan for the Group including budget and ROI.
- Work closely with local marketers in other regions making sure strategy is implemented to brand guidelines and as per the approved yearly plan.
- Perform yearly visits and Marketing audits for Boecker® operating branches;
- Challenge the creative agency to the highest
- Use Marketing KPIs to set realistic but stretching targets for the team, brand
and activities, and suggest optimisation on actions and tools based on results.
- Oversee CRM projects and making sure it falls under the brand’s strategy.
- Initiate market research across branches: questionnaires and focus groups;
- Supervise Social Media, SEM, SEO and other digital activities;
- Build content for press releases, mobile app, website and Newsletter;
Worked on the implementation of the new brand identity on all touch-
points including post offices, kiosks, signage, uniforms, vehicles, IVR,
website, customer material, corporate stationery, etc.;
Developed and implemented strategies for new and existing products;
Managed social media pages;
Prepared and controlled marketing plans and budgets;
Handled the communication with the creative agency (
Assisted in the editing of the LAU Magazine;
Maintained the archiving process of LAU Publications & Photos;
Assisted in branding material projects and giveaways.
Obtained both French & Lebanese High School Diplomas