Head of Sales and Marketing
Gas and Oil Pakistan Limited
Total years of experience :26 years, 0 Months
I am looking after countrywide sales and marketing functions of the company. Currently, 550 retail outlets are operational which are being managed through a team of professionals. Besides Sales & Marketing, development of new retail outlets, fleet cards and logistic are directly working under my supervision.
My annual volumetric target is 1, 800, 000 MTs of white oil and 3, 600, 000 liters of lubricants.
I have established a new Oil Marketing Company (OMC) with marketing license from OGRA and developed retail network of 100 sites, hired staff, completed design and detailed engineering of retail outlets, retail visual identity, sales, supply chain & construction of oil depots. ERP has been developed. Liaise with Government, refineries, OCAC and other public sector organizations on ongoing basis. Development of business processes. Developed a long term lubricants business plan for oil change centers. Established 15 state of the art oil change centers across the country.
Summary:
I have developed 3 Oil Storage Depots and 218 retail outlets across the country in a period of 2 years only. Developed retail image identity and engineering design for new retail outlets. Supervised the operation of the company and attained more than 200% growth in sales volumes in stipulated time period. Developed a team of highly motivated and result oriented individuals. Launched lubricants throughout the country.
I have handled sale of 300 metric tons of LPG on daily basis through different sales channels. Conceptual design of LPG village along with construction of company owned LPG bottling plant at Refinery was completed. Development of 50 Autogas stations (LPG) in the next five years was also on the priority list. Health, Safety and Environmental (HSE) policies were implemented at all the levels of business. Launched company’s own brand of lubricants. Achieved annual sales targets of lubricants.
Achievements:
•Commencement of LPG business across the country
•Developed the first Auto gas Station in Sargodha
•Byco Brand Custodian for LPG was hired
•Development of distribution network throughout the country
•Development of Safety Standards for distributors shops
•Completion of conceptual design of LPG village
•Development of business plan for lubricants
I have handled the retail business which consisted of 140 retail outlets and 3 million liters of lubricants monthly sale. Besides the operation of 140 retail outlets, I was also responsible for expanding the company’s retail network. EHS principles and Loss Prevention System (LPS) was implemented at all the retail outlets on ongoing basis. I was authorized to stop any unsafe work at any location in Pakistan.
Achievements:
•Successfully increased sale volumes by 10% and net earnings by 6% for refined oils
•Successfully increased the sales volumes of lubricants by 15 % annually.
•Deployed Loss Prevention System at 140 retail outlets
•Environment, Health and Safety (EHS) system was successfully implemented at retail outlets
•Added 30 prime outlets in the network
•Stop Work authority was exercised at more than 35 occasions to mitigate the safety risks involved in the construction work.
Managed Oil Depots’ Operations (13 depots) throughout the division.
Successful introduction of new oil transport system in line with corporation’s guidelines.
Managed the fleet of 50 oil tankers.
Developed annual maintenance schedule for oil depots and oil tankers.
Developed logistic plans to minimize the transportation cost and delivery time.
Developed centralized freight system for 300 retailers.
Execution of maintenance projects including NDT of overhead tanks.
Implementation of Health, Environment, and Safety (HES) principles.
Co-supervised the construction of 1st phase of Machhike terminal.
Availed approvals from Govt. for the construction of Machhike Terminal.
Prepared BOQs and shortlisted contractors for the construction of retail outlets.
Supervised the construction of 15 new retail outlets throughout the north division.
Implementation of Health, Environment, and Safety (HES) principles.
Liaison with Govt. departments for seeking approvals etc.
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