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Nazish Laeiq, Head – Student Recruitment, Admissions Marketing & Industry Partnerships

Nazish Laeiq

Head – Student Recruitment, Admissions Marketing & Industry Partnerships·ITM Group of Institutions

India

Master's degree, Big Data Analytics

Work experience

Total years of experience: 17 years, 4 months

Head – Student Recruitment, Admissions Marketing & Industry Partnerships

June 2016 - Present

ITM Group of Institutions

Aligarh, India

June 2016 - Present

• Planned and executed multi-channel student marketing and recruitment campaigns, managing a budget of ₹20 Lakhs to achieve 65M+ impressions and a 35% increase in admissions
• Led student recruitment and admissions growth strategy, managing partnerships with 100+ industry and institutional stakeholders to strengthen student engagement and career pathways.
• Directed a cross-functional team of 15 professionals across marketing, analytics, and admissions operations to deliver recruitment and outreach initiatives.
• Designed and executed multi-channel student recruitment campaigns across digital platforms, generating 11, 500+ qualified leads and significantly improving applicant engagement.
• Managed large-scale recruitment events, job fairs, and outreach programs, connecting students with industry partners and enhancing institutional visibility.
• Developed Power BI dashboards to analyze recruitment performance, admissions trends, and campaign effectiveness.
• Executed digital marketing initiatives generating 65M+ impressions across Google Ads and social media platforms, improving institutional brand reach.
• Strengthened institutional reputation through strategic media campaigns and digital outreach initiatives

Company industry:
Higher Education

HR Manager & Placements

February 2013 - May 2016

Vivekananda College of Technology & Management

Aligarh, India

February 2013 - May 2016

• Built and managed industry partnerships and recruitment networks to support
student career outcomes and institutional engagement initiatives.
• Developed structured student recruitment pipelines and engagement programs,
improving hiring efficiency and reducing onboarding time by 50%.
• Led career development, training, and employability enhancement initiatives
aligned with industry expectations.
• Organized large-scale recruitment fairs and outreach events, facilitating
interactions between students, academic teams, and corporate partners.

Company industry:
Higher Education

Training & Placement Officer

January 2012 - February 2013

Veer Kunwar Group of Institutions

Bijnor, India

January 2012 - February 2013

• Coordinated campus recruitment drives and industry engagement programs.
• Supported student training initiatives aligned with market requirements.

Company industry:
Higher Education

Territory Manager – Sales

March 2010 - January 2012

Tata Communications Ltd

Noida, India

March 2010 - January 2012

• Managed regional sales operations and client relationships.
• Achieved revenue and client acquisition targets through strategic account
management.

Company industry:
Telecommunications

Relationship Manager

January 2008 - January 2009

Unicon Securities Pvt Ltd

New Delhi, India

January 2008 - January 2009

• Handled client portfolios and provided investment advisory services.

Company industry:
Financial Services

Education

Mizoram Univeristy

August 2026

August 2026

Master's degree, Big Data Analytics

India

GPA (percentage): 80%

GPA (percentage): 80%

Aligarh Muslim University

January 2021

January 2021

Higher diploma, Guidance & Counselling

India

GPA (percentage): 73.37%

GPA (percentage): 73.37%

Uttar Pradesh Technical University

May 2008

May 2008

Bachelor's degree, Computer Science Engineering

India

GPA (percentage): 64.56%

GPA (percentage): 64.56%

Skills

Employee Affairs
Expert
Employee Affairs
Expert
MS Office tools
Expert
MS Office tools
Expert
Team Management
Expert
Team Management
Expert
Talent Acquisition
Expert
Talent Acquisition
Expert
Mass Recruitment
Expert
Mass Recruitment
Expert
Adobe Photoshop
Intermediate
Adobe Photoshop
Intermediate
MS Office
Intermediate
MS Office
Intermediate
Coral Draw
Intermediate
Coral Draw
Intermediate
Team Viewer
Intermediate
Team Viewer
Intermediate
Onboarding
Expert
Onboarding
Expert
Digital Marketing
Intermediate
Digital Marketing
Intermediate
HRBP
Intermediate
HRBP
Intermediate
Talent Acquisition
Expert
Talent Acquisition
Expert
Social Media Marketing
Intermediate
Social Media Marketing
Intermediate
Training & Development
Expert
Training & Development
Expert
Recruitment
Expert
Recruitment
Expert
Employee Affairs
Expert
Employee Affairs
Expert
MS Office tools
Expert
MS Office tools
Expert
Team Management
Expert
Team Management
Expert
Mass Recruitment
Expert
Mass Recruitment
Expert
ADVERTISING CAMPAIGNS
Intermediate
ADVERTISING CAMPAIGNS
Intermediate
BIG DATA ANALYTICS
Intermediate
BIG DATA ANALYTICS
Intermediate
COORDINATING
Intermediate
COORDINATING
Intermediate
DECISION MAKING
Intermediate
DECISION MAKING
Intermediate
GROWTH STRATEGIES
Intermediate
GROWTH STRATEGIES
Intermediate
KEY PERFORMANCE INDICATORS KPIS
Intermediate
KEY PERFORMANCE INDICATORS KPIS
Intermediate
MARKETING
Intermediate
MARKETING
Intermediate
STRATEGIC LEADERSHIP
Intermediate
STRATEGIC LEADERSHIP
Intermediate
STRATEGIC THINKING
Intermediate
STRATEGIC THINKING
Intermediate
STUDENT MARKETING
Intermediate
STUDENT MARKETING
Intermediate

Languages

English
Intermediate
Hindi
Expert
Urdu
Expert
Arabic
Beginner

Memberships

Society for Rural Urban welfare society

Secretary

February 2009

Robinhood Army

Volunteer

May 2019

Chedilal Madanlal Trust

Admin Officer

January 2019

Training and Certifications

Certifications
LinkedIn Recruiting Certifications
Google Digital Marketing Certification
People Analytics
Human Resource Analytics
Microsoft Power BI Desktop
Administrative Human Resources
Body Language for Leaders
Employer Branding to Attract Talent
Human Resources: Payroll
Managing Office Politics
Onboarding New Hires as a Manager
Performance Management: Conducting Performance Reviews
Recruiting Talent with Social Media
Talent Sourcing
Working with High-Conflict People as a Manager
Employee Experience
HR as a Business Partner
Social Recruiting for Recruiters
The Manager's Toolkit: A Practical Guide to Managing People at Work
Types of Conflict
Jun 2020 - Jun 2020
Show credentials
Introduction to People Analytics
Managing Responsibly: Practicing Sustainability, Responsibility and Ethics
Organisational design: Know your organisation
Managing as a Coach
Organizational Design: Know your Organization
Recruitment, Hiring, and Onboarding Employees

Hobbies

  • Cooking
    Cooking is something i do it for my joy and do not intend to take it to a level of competition and pressure, and thats why i didn't took it up as my job.Just a hobby to love and relax. My wife tells me that i'm the best non professional chef-husband.
  • Swimming
    Just to stay fit & it gives me peace of mind.