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Nazish Laeiq, Head – Student Recruitment, Admissions Marketing & Industry Partnerships

Nazish Laeiq

Head – Student Recruitment, Admissions Marketing & Industry Partnerships·ITM Group of Institutions

India

Master's degree, Big Data Analytics

Work experience

Total years of experience: 17 years, 5 months

Head – Student Recruitment, Admissions Marketing & Industry Partnerships

June 2016 - Present

ITM Group of Institutions

Aligarh, India

June 2016 - Present

• Planned and executed multi-channel student marketing and recruitment campaigns, managing a budget of ₹20 Lakhs to achieve 65M+ impressions and a 35% increase in admissions
• Led student recruitment and admissions growth strategy, managing partnerships with 100+ industry and institutional stakeholders to strengthen student engagement and career pathways.
• Directed a cross-functional team of 15 professionals across marketing, analytics, and admissions operations to deliver recruitment and outreach initiatives.
• Designed and executed multi-channel student recruitment campaigns across digital platforms, generating 11, 500+ qualified leads and significantly improving applicant engagement.
• Managed large-scale recruitment events, job fairs, and outreach programs, connecting students with industry partners and enhancing institutional visibility.
• Developed Power BI dashboards to analyze recruitment performance, admissions trends, and campaign effectiveness.
• Executed digital marketing initiatives generating 65M+ impressions across Google Ads and social media platforms, improving institutional brand reach.
• Strengthened institutional reputation through strategic media campaigns and digital outreach initiatives

Company industry:
Higher Education

HR Manager & Placements

February 2013 - May 2016

Vivekananda College of Technology & Management

Aligarh, India

February 2013 - May 2016

• Built and managed industry partnerships and recruitment networks to support
student career outcomes and institutional engagement initiatives.
• Developed structured student recruitment pipelines and engagement programs,
improving hiring efficiency and reducing onboarding time by 50%.
• Led career development, training, and employability enhancement initiatives
aligned with industry expectations.
• Organized large-scale recruitment fairs and outreach events, facilitating
interactions between students, academic teams, and corporate partners.

Company industry:
Higher Education

Training & Placement Officer

January 2012 - February 2013

Veer Kunwar Group of Institutions

Bijnor, India

January 2012 - February 2013

• Coordinated campus recruitment drives and industry engagement programs.
• Supported student training initiatives aligned with market requirements.

Company industry:
Higher Education

Territory Manager – Sales

March 2010 - January 2012

Tata Communications Ltd

Noida, India

March 2010 - January 2012

• Managed regional sales operations and client relationships.
• Achieved revenue and client acquisition targets through strategic account
management.

Company industry:
Telecommunications

Relationship Manager

January 2008 - January 2009

Unicon Securities Pvt Ltd

New Delhi, India

January 2008 - January 2009

• Handled client portfolios and provided investment advisory services.

Company industry:
Financial Services

Education

Mizoram Univeristy

August 2026

August 2026

Master's degree, Big Data Analytics

India

GPA (percentage): 80%

GPA (percentage): 80%

Aligarh Muslim University

January 2021

January 2021

Higher diploma, Guidance & Counselling

India

GPA (percentage): 73.37%

GPA (percentage): 73.37%

Uttar Pradesh Technical University

May 2008

May 2008

Bachelor's degree, Computer Science Engineering

India

GPA (percentage): 64.56%

GPA (percentage): 64.56%

Skills

Employee Affairs

Expert

MS Office tools

Expert

Team Management

Expert

Talent Acquisition

Expert

Mass Recruitment

Expert

Adobe Photoshop

Intermediate

MS Office

Intermediate

Coral Draw

Intermediate

Team Viewer

Intermediate

Onboarding

Expert

Digital Marketing

Intermediate

HRBP

Intermediate

Talent Acquisition

Expert

Social Media Marketing

Intermediate

Training & Development

Expert

Recruitment

Expert

Employee Affairs

Expert

MS Office tools

Expert

Team Management

Expert

Mass Recruitment

Expert

ADVERTISING CAMPAIGNS

Intermediate

BIG DATA ANALYTICS

Intermediate

COORDINATING

Intermediate

DECISION MAKING

Intermediate

GROWTH STRATEGIES

Intermediate

KEY PERFORMANCE INDICATORS KPIS

Intermediate

MARKETING

Intermediate

STRATEGIC LEADERSHIP

Intermediate

STRATEGIC THINKING

Intermediate

STUDENT MARKETING

Intermediate

Languages

English

Intermediate

Hindi

Expert

Urdu

Expert

Arabic

Beginner

Memberships

Society for Rural Urban welfare society

Secretary

February 2009

Robinhood Army

Volunteer

May 2019

Chedilal Madanlal Trust

Admin Officer

January 2019

Training and Certifications

Certifications
LinkedIn Recruiting Certifications
Google Digital Marketing Certification
People Analytics
Human Resource Analytics
Microsoft Power BI Desktop
Administrative Human Resources
Jun 2020
Body Language for Leaders
Jun 2020
Employer Branding to Attract Talent
Jun 2020
Human Resources: Payroll
Jun 2020
Managing Office Politics
Jun 2020
Onboarding New Hires as a Manager
Jun 2020
Performance Management: Conducting Performance Reviews
Jun 2020
Recruiting Talent with Social Media
Jun 2020
Talent Sourcing
Jun 2020
Working with High-Conflict People as a Manager
Jun 2020
Employee Experience
May 2020
HR as a Business Partner
May 2020
Social Recruiting for Recruiters
May 2020
The Manager's Toolkit: A Practical Guide to Managing People at Work
May 2020
Types of Conflict
Jun 2020 - Jun 2020
Introduction to People Analytics
Jun 2020
Managing Responsibly: Practicing Sustainability, Responsibility and Ethics
Jul 2020
Organisational design: Know your organisation
Jul 2020
Managing as a Coach
Jul 2020
Organizational Design: Know your Organization
Apr 2020
Recruitment, Hiring, and Onboarding Employees
Apr 2020

Hobbies and interests

Cooking

Cooking is something i do it for my joy and do not intend to take it to a level of competition and pressure, and thats why i didn't took it up as my job.Just a hobby to love and relax. My wife tells me that i'm the best non professional chef-husband.

Swimming

Just to stay fit & it gives me peace of mind.