Manager Export and HORECA
Dandy Company Limited
Total years of experience :24 years, 10 Months
Role Export Manager
Spearheading Business Development, P&L Management, Strategy Planning, Marketing, Sales & Distribution and Supply Chain across different channel
Developing the sales plan, product launches & campaigns, special offers and monthly promotional schemes
Seeking new business opportunities as well as maintaining and supporting existing activities.
Preparation of value chain for export market in coordination with finance department.
Responsible for customer account managing and export sales activities.
Developing short and long-term forecasts, budgets, strategies, and marketing programs required to meet sales objectives.
Establish and maintain effective working relation with different internal and external department.
Study and analysis of foreign markets and represent company in foreign exhibitions.
Communicate with export related customers and suppliers, in all relevant territories and countries, as necessary to efficient, positive and lawful relations, support and activities.
Monitor, record, analyse and report on activities, trends and results relating to export market information
Ensure preparation of accurate monthly reports to the related departments.
Role : HORECA Manager
Responsible for developing Business Plan & Sales strategy for the department to achieve growth in Market share, Volume & revenue.
Build good customer relation of self & the team to ensure customer satisfaction, which helps in maintaining existing customers.
Periodical reviews of Volume/performance with customers, give feedback on the achievement of volume targets set in the contracts and discuss collaborative solutions to achieve growth.
Signing new accounts, by watching the market closely and by engaging sales team in this process. Ensuring all Tender should be analysed and submitted on time.
Lead sales team by conducting regular coaching and feedback to build motivation and selling skills.
Responsible for the recruiting & developing an efficient sales team by setting KRAs, monitoring and training them to achieve career growth.
Regular meeting with Sales team to get market feedback and take steps to improve on gaps.
Conducts one-on-one review with all Supervisors / Salesmen to build more effective communications
Assist Supervisor to clear payment disputes, marketing budgets, credit notes etc., with finance & customers, to ensure smooth operation.
Analysed PNL and Sales revenue from individual customers and for the department.
Analysing competition market scenario, market behavior pattern & reporting the same to senior management to develop action plans.
Find innovative solutions to meet customer requirements and achieve company’s goals.
Maintains records of contracts, marketing activities, pricings, etc.
Adheres to all company policies, procedures and Code of Business Conduct and ensures that they are communicated and implemented within the team.
Rayyan Mineral Water Company. Doha, Qatar April 2016- till date
Responsible for Countries - Oman, Bahrain, UAE, & K.S A.
Suggest for top management to entering in to these countries.
Finding out way forward to move.
Revenue achieving in terms of net sales,
Gross profit,
Category Management, market share.
ATL & BTL Planning for export market.
Responsible for finding new distributors in different countries,
Opening new markets either through distributors or the trading model. Find distributor in Bahrain and Kuwait and established a trade model for Oman and KSA.
Responsible for developing and executing aggressive growth plans.
Job Purpose:
To look after all the sales functions according to the Rayyan Mineral Water operating Concept, including all activities in assigned market. Directs a sales team and provides leadership towards the achievement of maximum profitability and growth in line with company vision and values, both B2B and B2C.
Jobs and Responsibilities:
• Develop a business plan and sales strategy for the market that ensures attainment of company sales goals and profitability.
• Initiates and coordinates development of action plans to penetrate new markets.
• Assists in the development and implementation of marketing plans as needed.
• Responsible for driving sales and commerciality with commercial calendar, add on/activity sales, double exposure and other sales promoting actions.
• Manage all operating costs related to division.
• Achieve the sales budget and gross margin goals.
• Make sure that sales forecasts are adapted to the sales.
• Control expenses to meet budget guidelines and determine price schedules and Trade offers.
• Keep up to date with the competition in the industry so as to contribute to future development of the business.
• Direct the implementation of store activities with support to the marketing campaign and evaluation of business and SKU performance.
• Work with the Logistics Team to ensure timely delivery.
• To achieve the customer satisfaction goals.
• Resolve customer complaints regarding sales and service.
• Prepares action plans by individuals as well as by team for effective search of sales leads and prospects.
• Provides timely feedback to senior management regarding performance.
• Provide effective leadership to a culturally diverse team of sales staff. Responsible for selection of competent staff and their on-going motivation, training and development.
Behavioral Competencies:
• Customer Focussed
• Individual Accountability
• Continuous Improvement
• Personal Leadership
• Teamwork
Post Graduate Diploma in Business administration. Marketing