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Nazrul Abdin, country manager

Nazrul Abdin

country manager·Al Islami Foods

Qatar

Master's degree, Marketing

Work experience

Total years of experience: 24 years, 5 months

country manager

January 2025 - Present

Al Islami Foods

Al Wakrah, Qatar

January 2025 - Present

Company industry:
FMCG
Job role:
Management

Manager Export and HORECA

July 2018 - May 2025

Dandy Company Limited

Doha, Qatar

July 2018 - May 2025

Manager - Export & HORECA | Jul 2018 - May 2023
• Directed export operations in 8 countries and HORECA business in Qatar.
• Lead a team of 20 Person including Supervisor, Salesmen and Helpers.
• Grew export revenue by double digits YoY; established distributors in Pakistan, KSA, Oman, Djibouti, Yemen, Kuwait, Sierra Leone and Seashells.
• Secured high-profile accounts: Qatar Airways, Shaqab Abela, Elegancia Catering.
• Designed pricing structures, promotional strategies, and managed tenders.

Company industry:
FMCG
Job role:
Sales

Head Sales and Business Development

May 2023 - December 2024

Smart Family Food Trading

Doha, Qatar

May 2023 - December 2024

• Led commercial strategy, sales, and P&L across Qatar for brands like Santa Maria, Cerera, and Marne.
• Expanded client base by onboarding Lulu, Mega Mart, Elegancia Catering, and Calo Catering.
• Achieved over 100% sales growth YoY and reduced returns from 23% to under 3% by implementing P&L reviews SKU performance tracking and optimized product visibility.
• Strengthened foodservice presence, especially for Santa Maria products.
• Managed a team of 10 personal.

Company industry:
FMCG
Job role:
Management

Sales Manager - Export and New Product Devlopment

April 2016 - June 2018

Rayyan Mineral Watre Co.

Doha, Qatar

April 2016 - June 2018

• Built Rayyan’s export business across Kuwait, Bahrain, UAE, Oman, and KSA.
• Appointed distributors in 3 countries and direct distribution in 2 countries achieved QAR 5 million revenue in year one, surpassing targets.
• Lead a team of 56 Person including Supervisor, Salesmen and Helpers.
• Launched new products including Rayyan Tissues and Rayyan Water in glass bottles, Rayyan and Jannah Brand Juice in Tetra Pack.

Company industry:
FMCG
Job role:
Management

Sales Manager

March 2013 - March 2016

Rayyan Mineral Water

Doha, Qatar

March 2013 - March 2016

• Oversaw HORECA, Modern Trade & Traditional Trade sales in Qatar.
• Expanded traditional trade outlets from 500 to 2, 200; added delivery routes from 5 to 13.
• Implemented secondary visibility & trade marketing schemes resulting in 30%+ annual growth.
• Initiated monthly production projections to reduce OOS situations and improve service levels.

Company industry:
FMCG
Job role:
Management

Business Development Manager

August 2012 - February 2013

A. Latif Al Aujan

Manama, Bahrain

August 2012 - February 2013

• Boosted Britannia sales by 26% and Camel Nuts by 20% via trade promotions and retail partnerships.
• Led BTL campaigns and optimized product visibility in MT outlets.

Company industry:
FMCG
Job role:
Sales

Brand Manager

March 2009 - July 2012

J H Ruyyan

Manama, Bahrain

March 2009 - July 2012

• Managed Himalaya Herbal, Pears, and Fine brands.
• Consistently achieved double-digit growth in the personal care and hair care segment.
• Drove successful launches and campaigns including in-store activations and beauty events.

Company industry:
FMCG
Job role:
Sales

Assistant Manager - Sales

August 2005 - February 2009

Jackkys Kenya Limited

Kenya

August 2005 - February 2009

Company industry:
FMCG
Job role:
Sales

Key Account Manager

February 2004 - July 2005

Dubai Cooperative Society

Dubai, United Arab Emirates

February 2004 - July 2005

Company industry:
FMCG
Job role:
Sales

Early Career Roles

August 1999 - August 2001

Bisleri International Pvt. Limited, Dabur India Limited, Dubai Cooperative Society, Jackys Kenya Lim

Delhi, India

August 1999 - August 2001

Early Career Roles | 1999 - 2009
• Held sales and key account roles with Jacky’s Kenya Ltd, Dubai Cooperative Society, Bisleri International, and Dabur India Ltd.

Company industry:
FMCG
Job role:
Sales

Education

Jaypuria Institute Of Management

July 1999

July 1999

Master's degree, Marketing

India

Post Graduate Diploma in Business administration. Marketing
View attachment

Skills

Sales & Marketing Skills
Expert
Sales & Marketing Skills
Expert
New Product development
Expert
New Product development
Expert
Export
Expert
Export
Expert
Business Development
Expert
Business Development
Expert
FMCG
Expert
FMCG
Expert
Sales and marketing
Intermediate
Sales and marketing
Intermediate
FMCG Sales Management
Expert
FMCG Sales Management
Expert
New Product development
Expert
New Product development
Expert
Export
Expert
Export
Expert
Business Development
Expert
Business Development
Expert
FMCG
Expert
FMCG
Expert
Sales & Marketing Skills
Expert
Sales & Marketing Skills
Expert
Administration
Intermediate
Administration
Intermediate
Management
Expert
Management
Expert
Sales Management
Expert
Sales Management
Expert

Languages

English
Intermediate
Hindi
Expert
Urdu
Expert

Training and Certifications

Certifications
Future of Global Business & Trade

Training
International Marketing
Georgetown University, Qatar
Dec 2020
Show credentials
Future of Global Business & Trade
Georgetown University, Qatar
Dec 2020
Show credentials
Innovation & Competitive Global Markets
QDB
Exhibition Management
QDB
Sep 2022
ITC Market Analysis Tools
QDB
Apr 2018