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Obada Jandali, Chief Marketing Officer

Obada Jandali

Chief Marketing Officer·ExploreTECH Digital Marketplace

United Arab Emirates

Bachelor's degree, Marketing

Work experience

Total years of experience: 17 years, 7 months

Chief Marketing Officer

April 2022 - Present

ExploreTECH Digital Marketplace

Dubai, United Arab Emirates

April 2022 - Present

1. Was responsible for the successful roll-out and activation of the digital marketplace relaunch, growing the userbase by 3, 000+, with revenue surpassing the $100k/month after 3 months of the relaunch
2. Created the platform's marketing strategy including STP
3. Setup the platform's marketing goals and objectives for different target audience
4. established the departmental SOPs and hierarchy
5. Recruited a team of inhouse and contract based talent to complement the marketing function requirements efficiently and effectively
6. Planned, executed, managed and optimized the marketing communications strategy
7. Contributed to the overall growth of the startup, from commercial to marketing and technical strategy
8. Worked with sales and business development on vendor and user relations, ensuring client success
Company industry:
Internet & E-commerce
Job role:
Marketing and PR

Director of Digital Marketing & PR

August 2020 - March 2022

Abu Dhabi Music & Arts Foundation/Abu Dhabi Festival

Abu Dhabi, United Arab Emirates

August 2020 - March 2022

1. Designed and implemented marketing strategies that exceeded all targets
& objectives for the Abu Dhabi Festival (‘21 & ’22) with the highest growth
& ROI to date utilizing digital marketing analytics coupled with effective
marketing funnel design
2. Lead the digital transformation of the festival format, setting a legacy for all
future versions & opening up a whole new category of audience
3. Elevated partner relations & ensured fulfilment of key deliverables,
guaranteeing contract renewal
4. Successfully set and enhanced departmental standard operating
procedures (SOPs) & policies, increasing the efficiency and effectiveness of
all processes
5. Developed & supported a team of 8 reports, each working with 2-3 agencies
in setting action plans to ensure timely delivery of projects with the highest
quality of results.
Company industry:
Events Management
Job role:
Marketing and PR

PR Consultant

April 2020 - July 2020

Digital Marketing & PR consultan

United Arab Emirates

April 2020 - July 2020

Facilitated GCC market entry/growth for organizations (Atelier Clinic, Clinica
Joelle, Capex.com)
2. Conducted marketing asset audit & planned integrated digital marketing
footprint for the brands through a web/social media assets strategy and
digital marketing funnel design
3. Design & provision of comprehensive Market analyses, capture strategies,
budgets, supplier & procurement database, & prospect consumer database
4. Conducted internal marketing department analysis and provided the
organizations with recommendations for setting SOPs & resource
requirements (HR, Equipment, Agencies, etc.)
Account Director - Marketing, PR, Brand Equity & Activations
Gnome
Job role:
Marketing and PR

Senior Account Manager

February 2016 - August 2017

United Arab Emirates

February 2016 - August 2017

Marketing, PR, Brand Equity & Activations
Gnome
Job role:
Sales

PR

March 2014 - January 2016

United Arab Emirates

March 2014 - January 2016

1. Successfully designed and executed the marketing &
Job role:
Marketing and PR

Marketing & Communications Manager

October 2013 - February 2014

Dubai Jazz festival

United Arab Emirates

October 2013 - February 2014

Successfully developed & executed the digital marketing strategy for the
2014 DJF
2. Achieved 100% sale of ticket categories, partnership packages, and on-site
vendor spaces
3. Developed the OSN Jazz garden concept and marketing strategy, exceeding
attendance targets
Senior Marketing, PR and Digital Executive
Maison d’art - Luxury furnishing
Company industry:
Media Production
Job role:
Marketing and PR

April 2012 - September 2013

United Arab Emirates

April 2012 - September 2013

1. Led the content creation & channel management aspect within the
marketing team
2. Updated and managed all partner digital assets (web pages, social media
content, EDMs, brochures, banners, etc.) with regular audits to maintain
consistency.
3. Actively assisted the head of marketing with launching marketing
campaigns, seasonal collection launches, reputation management and
exhibition participation.

Senior Executive

January 2012 - March 2012

Atlantis

United Arab Emirates

January 2012 - March 2012

1. Was responsible for keeping track of all discounted promotions, vouchers,
competitions rewards in order to assist in measuring the ROI
2. Supported the PR manager in developing working relationships with media
in the UAE and key markets (UK, EU)
3. Support the director of digital marketing in establishing social media
calendar & collecting artists’ collateral
4. Maintained press kits, news releases, fact sheets & photography
5. Assisted in designing physical & electronic collateral for internal & external
communication
Company industry:
Hospitality & Accomodation
Job role:
Accounting and Auditing

Marketing Executive

January 2011 - December 2011

United Arab Emirates

January 2011 - December 2011

1. Was responsible for executing the marketing tasks & campaigns (online &
offline) across all marketing channels, ensuring agency deliverables are
complete and on time for all represented brands in MENA market
2. Worked closely with internal stakeholders to ensure alignment on initiatives
on social media, design, etc.
3. Participated in content development of major marketing campaigns;
4. Owned the process of updating marketing assets (websites, social media
channels, collateral, press kits, etc.
Job role:
Marketing and PR

Account Executive

November 2008 - December 2010

United Arab Emirates

November 2008 - December 2010

1. Supported the management of a portfolio of accounts, ensuring the day-to-
day delivery of work to meet client expectations within hours & budgets
2. Was the main client contact point (Grand Hyatt, LVMH, RedBull), liaising
with them on a daily basis and providing a highly responsive service,
ensuring a prompt follow-up to all queries
3. Prepared regular client reports & built outstanding relationships with clients
& colleagues
4. Kept Account Directors & Managers fully updated on all aspects of client
work to ensure the account team can speak with one voice to clients at any
time.
Marketing & PR Executive
Dubai Derma Exhibition; Dubai Entertainment: Amusement & Leisure Expo;
China Sourcing Fair; Meraas - Dubai cityscape.
Dubai, UAE (Apr -
Job role:
Accounting and Auditing

Marketing Executive

September 2005 - March 2008

CSM - Dubai Desert Rock Festival

United Arab Emirates

September 2005 - March 2008

1. Was responsible for execution of the marketing & PR campaigns
2. Supported in managing agencies, organizing collateral distribution, image
collection, copywriters, clippings, media preview, & press conference,
among many other tasks delegated to me by the marketing manager of the
Festival
3. Worked with CSM for 4 installments of the Dubai Desert Rock festival.
Job role:
Marketing and PR

Education

University of Dubai

March 2022

March 2022

Bachelor's degree, Marketing

United Arab Emirates

GPA (point): 3.7 out of 4

GPA (point): 3.7 out of 4

- Complex Project Management - Google Ads, Analytics, SEO, SEM - Mixpanel - Hootsuite Social Media Marketing - Klaviyo Marketing Automation - Adobe Creative Suite/Canva - WordPress, cPanel, MySQL

University of Dubai

January 2015

January 2015

Bachelor's degree, Marketing

United Arab Emirates

-

Skills

Digital Marketing
Expert
Digital Marketing
Expert
Budget Management
Expert
Budget Management
Expert
Team Leadership
Expert
Team Leadership
Expert
Brand Marketing
Expert
Brand Marketing
Expert
Marketing Strategy
Expert
Marketing Strategy
Expert
BUDGETING
Expert
BUDGETING
Expert
CUSTOMER RELATIONS
Expert
CUSTOMER RELATIONS
Expert
DATABASE ADMINISTRATION
Expert
DATABASE ADMINISTRATION
Expert
DELIVERY
Expert
DELIVERY
Expert
MARKET PLANNING
Expert
MARKET PLANNING
Expert
MARKETING
Expert
MARKETING
Expert
PRESS RELEASES
Expert
PRESS RELEASES
Expert
QUALITY
Expert
QUALITY
Expert
ART
Expert
ART
Expert
PROPOSAL WRITING
Expert
PROPOSAL WRITING
Expert

Languages

Arabic
Expert
English
Expert
Spanish
Expert