Peggy Traboulsi Chamoun, Marketing Director

Peggy Traboulsi Chamoun

Marketing Director

Bayt.com

Lieu
Émirats Arabes Unis - Dubaï
Éducation
Master, Marketing
Expérience
16 years, 4 Mois

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Expériences professionnelles

Total des années d'expérience :16 years, 4 Mois

Marketing Director à Bayt.com
  • Émirats Arabes Unis - Dubaï
  • Je travaille ici depuis janvier 2008

Marketing Responsibilities
1. Responsible for the strategy, tactics and programs to create interest, demand and recognition for brand marketing and its products through the use of PR, creative services, advertising, strategic relationships, direct, event, channel and on line marketing.
2. Ensure the product is demand driven, work with product marketing and management to ensure the right mix of features, positioning and
price.
3. Also responsible for planning, organizing, staffing, training and managing all marketing functions to achieve the company objective of
sales, growth, profits and visibility while ensuring a consistent marketing message and positioning consistent with the corporate
direction.

Achievements
- Managed and lead the Business Development agenda and acquired substantial strategic alliances across the region with leading media, websites and various organizations
- Planned, managed, lead and implemented the monthly marketing agenda for Virtual Events in each market we serve in the region
- Planned, managed, lead and implemented key CSR programs
- Measured, monitored and managed PR activities and deliverables

Éducation

Master, Marketing
  • à Lebanese American University
  • juin 1995

Specialties & Skills

Digital Marketing
Brand Management
Social Media Marketing
Public Relations
Team Building and Leadership
Great ability to work under pressure
Strong Negotiation and Objection handling skills
Excellent communication & Interpersonal Skills
Analytical Thinking & Creative Problem Solving
Proficient in Outlook, Excel, PowerPoint and Word

Langues

Anglais
Expert
Arabe
Expert
Français
Expert
Italien
Expert