PPC Manager
Bond Media
Total des années d'expérience :11 years, 11 Mois
Working at Enfield based digital agency on ad campaigns management and Ad performance Reporting.
• Running paid social campaigns for e-commerce store with 240+ physical stores across UK.
• Running ad campaigns to bring leads for Auto industry client.
Provided senior supervision and strategic guidance to larger clients (£1 00k+/daily ad spend). Developed and implemented a new PPC strategy for a leading e-commerce company, resulting in a 30% increase in website traffic and a 20% increase in conversions. Advised a financial services company on their paid social strategy, resulting in a 10% increase in brand awareness. Served as a key member of the Senior Leadership Team. Helped to set strategic direction for the Paid Media team. Led the team towards achieving client targets, fostering a culture of excellence. Supported and mentored the PPC and Paid Social Directors. Provided training and coaching to help them develop their skills and knowledge. Worked with them to identify and solve problems. Collaborated with Directors to identify growth prospects for clients. Helped them to think outside the box and come up with new ways to reach their target audience. Negotiated better rates and secured new partnerships with media platforms. Took the lead in driving new initiatives and innovation within the Paid Media team. Developed and implemented new strategies, tools, and processes. Encouraged team members to share ideas and take risks. Managed google ads (£3million+ monthly ad spend) and facebook ads(£1 50k+monthly ad spend), analyzing SEO efforts, data analysis for E-Commerce store in Gifts industry. £12 million in Facebook Ad spend, Instagram, native ads campaign for US based company, brought 2, 000 orders daily from 60+ geos - brought £50 million (Cosmetics & Beauty product - Whole Europe and middle east market, South America, Australia) 100+ E-Commerce Stores: Created complete Digital Marketing strategy including FB/ Google Ads Budgeting, running ads for more than 100 E-Commerce Stores. SEO: 40 + websites on Google First page. Increased traffic and conversions. Managed SEO agencies work. Social Media presence and social advertising for brands. Developed Content strategy for hospitality and education sector clients. Ran online ad campaign for Tourism Company, brought in 1000 leads a month within a limited ad budget.
Increased E-Commerce Stores ROI to 4:1 Provided marketing consultancy to Manchester based B2B client - Centre for Enterprise - Dept of MMU. Led consultancy intervention and provided marketing consulting to B2B clients marketing department (Centre for Enterprise - Dept of MMU), struggling with sales. Consultancy was required around marketing strategy for securing new business and reviewing current marketing strategy. Led consultants team of 6 and collaborated with the clients marketing and IT Department. Provided marketing consulting to Showmans Production, Morecambe based Events production company. The client needed guidance creating online and offline marketing strategy to secure investment on new project. Led consultants team of 5, liaised with the client. More clients include Friends Provident International (UK), Aviva Company, Rabdan Academy, Only Tourism LLC
Set up and managed PPC campaigns for a variety of clients, including small businesses, startups, and large enterprises. Researched keywords and developed bidding strategies to ensure that ads were seen by potential customers. Created compelling ad copy that resulted in high click-through rates. Tracked and analyzed results to identify areas for improvement and make necessary adjustments. Worked with clients to develop and implement PPC strategies that met their business goals. Stayed up-to-date on PPC trends to ensure that campaigns were effective. Increased website traffic by 20% through PPC campaigns. Generated $10, 000 in sales from PPC campaigns. Helped a client achieve a 50% conversion rate on their website
