Prakash Easwaran, COUNTRY MANAGER

Prakash Easwaran

COUNTRY MANAGER

TECHMART

Location
United Arab Emirates - Dubai
Education
Master's degree, Master of Business Administration (Marketing)
Experience
12 years, 7 Months

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Work Experience

Total years of experience :12 years, 7 Months

COUNTRY MANAGER at TECHMART
  • United Arab Emirates - Dubai
  • My current job since May 2015

Responsible for Managing Overall Retail Accessories Business interest for Techmart in Qatar for the major brands Microsoft, Samsung, Sony, Huawei, Alcatel, Belkin, SanDisk, Nokia and XCell.
www.techmart.ae

 Product Management: Procurement, Price Index, Product lifecycle, Pricing & Positioning, New Product launches.
 Inventory Management: Product Costing, SKU analysis, Forecasts, Maintenance of stock turnover period, PSI.
 Margin Management: Gross Margin maintenance, Channel Margin analysis, Channel Pricing, Price determination and positioning, SKU performance analysis, Profit & Loss.
 Sales Management: Multiple sales channels management - Trade, Wholesale, Exports, Retail & Institutional, Channel sales analysis trends, follow-ups, Direct shipment orders, New Product launches, Promotional Offer launches.
 Team Management: Leading a team of Key Account Managers, Sales Executives, Merchandisers, Sales Promoters.
 Reporting directly to Vice President - Operations.
 Business Development, Market penetration, Team management, Budgeting & P&L management.
 Managing a team of 20 to enhance the growth of distribution.
 Managing purchases, sales planning, top line / bottom line, ware house & services.
 Handling power retailers and corporate accounts in the region.
 Responsibilities includes preparation of promotions & its implementation, marketing & branding activities with all retailers.

AREA SALES MANAGER at PIDILITE INDUSTRIES LTD
  • United Arab Emirates - Dubai
  • October 2011 to April 2015

Pidilite Industries Limited has been a pioneer in consumer and specialities chemicals in India. Pidilite Industries is the market leader in adhesives and sealants, construction chemicals, hobby colours and polymer emulsions in Asia. The brand Fevicol is the largest selling adhesives brand in Asia.

Job Profile
 Reporting to the Regional Manager and responsible for the increasing Joineries and end user sales.
 Create brand awareness to end users and conduct product trials.
 Conducting product presentations to the Joineries and Interior companies for the Fevicol products and its applications.
 Identifying new segments and customer information

Education

Master's degree, Master of Business Administration (Marketing)
  • at Thiyagarajar School of Management
  • June 2004
Bachelor's degree, Commerce
  • at Madurai Kamaraj University
  • April 2001

Bachelor of Commerce

Specialties & Skills

Team Management
Profit & Loss Management
Product Management
Sales Management

Languages

English
Expert
Hindi
Expert
Tamil
Native Speaker
Malayalam
Expert

Training and Certifications

Certificate Course in Training & Development (Certificate)
Date Attended:
June 2004
Certificate Course in International Marketing (Certificate)
Date Attended:
June 2004
Certificate Course in Logistics Management (Certificate)
Date Attended:
June 2004

Hobbies

  • MUSIC/YOGA