Pranav Mehrotra

Jun '04 - Present Viva Entertainment Middle East, Dubai as General Manager - Sales and Marketing and Business Head

Key Result Areas
• Actively serving as a Business Head for the Home Entertainment (Movies & Games) Distribution Business, Acquisitions, Theatrical, New Media, Gaming and E- Commerce
• Spearheading a team of 150 Sales & and Marketing Professionals for sales & marketing and business development
• Conceptualizing business strategies, processes, product plans, pricing & marketing, retail & B2B operations to attain higher sales turnover
• Streamlining channel strategies and sourcing & marketing initiatives in coordinating with the teams in branches, Regions and Corporate Offices
• Administering Retail Shop Operations in Carrefour and other locations in the assigned region
• Establishing e-commerce initiative with www.aido.com and www.wowzat.tv for Middle-East and European Markets

Highlights
• Distinguished efforts towards achieving sales turnover of USD 70 million
• Played a pivotal role in doubling the business turnover since joining the organization
• Efficaciously worked towards enhancing market share in Media Distribution from 35% to 80%
• Successfully developed an online store - www.aido.com, being first ones to sell entertainment products in Middle-East
• Essayed a key role in devising new programme for establishing Merchandising Store in Europe, which involved tie-up with Turner Corporation store name www.wowzat.tv
• Independently added 3 International Studios Sony Pictures, Disney Home Entertainment and Fox Home Entertainment to the Company Portfolio
• Signed a distribution agreement with Sony Music and steered the company foray in Video Games Distribution with THQ and Square Enix

Jun '02 - Jun '04: Regional Sales Manager OEM & Replacement Sales (Lighting Division) - Northern Region
• Spearheaded operations of Lighting Division for Lighting Electronics in Northern Region
• Developed OEM business and replacement institutional sales including Business Development, Sales Marketing, General Administration, Commercial, and Logistics. Reporting to National Sales Head
• Established Product Planning, OEM Appointment and Management, Pricing, Budgeting, Processes, Inventory Management, Channel setup, Marketing Activities, Promotions and Schemes

Trainings Attended
• Franklin Covey Leadership Program
• Sales Training and Leadership Program
• Philips Young Leadership Training Programm.

Jan '95 - Jun '04: Philips India Ltd., Maharashtra (Nashik, Pune, Mumbai and New Delhi)

Assignments Handled

Regional Sales Head for Lighting Division for Northern India

Apr '00 - Jun '02: Supply Chain Manager - Northern Region - India
• Administered supply chain operations for 7 Warehouses in Northern India for Lighting Division
• Handed entire gamut of tasks encompassing Stock Management & Product Planning for Trade Distribution and Industrial Orders
• Dexterously tracked and maintained optimum inventory levels as per Run Rates as well as Customer Satisfaction Numbers and Distribution Optimization

Feb '99 - Apr '00: Institutional Sales Manager - Western Region - India
• Played a pivotal role in developing DGS&D and Public Sector Lighting Replacement Business for key customers such as Indian Railways & NTPC

May '96 - Jan '99: Area Sales Manager - Trade Sales, Maharashtra Western Region - India

Jan '95 - Apr' 96: Sales Officer