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priya janaprakash, Lead Demand Planner

priya janaprakash

Lead Demand Planner·Brand For Less Group (BFL Group)

United Arab Emirates

Master's degree, Finance and Marketing

Work experience

Total years of experience: 13 years, 1 months

Lead Demand Planner

January 2022 - January 2026

Brand For Less Group (BFL Group)

Dubai, United Arab Emirates

January 2022 - January 2026

• Owned and managed AED 100M annual OTB budget across more than 30 supplier brands, delivering monthly 12-month
rolling OTB plans to align purchasing with sales forecasts, margin targets and budget
• Led end-to-end S&OP forecasting and re-forecasting across Apparel, Beauty, FMCG, Home, Toys, Sports & Accessories —
driving more than 120% annual sales target achievement in FY2023-24.
• Reduced inventory cover from 320 days to an optimal 120 days within 12 to 18 months through data-driven supply planning,
freeing AED 5M in working capital with zero sales loss
• Improved MAPE-based forecast accuracy by 20% across 2, 000 to 10, 000 active SKUs by integrating territory-level demand
signals, market trends and promotional uplift factors
• Coordinated weekly cross-functional alignment with 6 category managers on sell-through, seasonal launches, markdowns
and range pullouts, improving stock availability by 10 to 20%
• Monitored up to 50 inbound containers per month and prioritised GRN processing using warehouse cover and sell-through
data, reducing stockout risk and improving on-shelf availability
• Spearheaded Oracle MFP system implementation, streamlining annual budget consolidation across sales, margin, stock and
OTB planning cycles
• Collaborated with Buying and Trade teams to execute seasonal markdown strategies, maximising sales and gross margin
while managing stock aging
• Monitored key planning KPIs including Full Price Sell-Through, DOI (Days of Inventory), OTIF, Gross Margin, and allocation
efficiency, driving continuous improvement across the planning function
• Designed and deployed automated Supply Planning and OTB dashboards in Power BI, eliminating manual reporting and
providing real-time inventory visibility to senior stakeholders
• Developed standardised merchandise hierarchy framework across all categories, improving SKU-level visibility and territory
level forecast granularity
Planned

Company industry:
Retail & Wholesale

Merchandise Planner – Demand

October 2019 - January 2022

Al Tayer Group & Fab India

Dubai, United Arab Emirates

October 2019 - January 2022

• Managed OTB, sales forecasting and inventory planning for 5 to 10 premium international brands, consistently meeting
merchandise and margin targets through rigorous weekly WSSI reviews
• Reduced stockout and overstock incidents by 5 to 10% through proactive demand-driven replenishment and real-time
inventory optimisation across all assigned categories
• Delivered weekly analytical reports on stock performance, sales trends and profitability KPIs, enabling data-led buying
decisions and faster in-season course correction
• Optimised assortment planning by aligning range selections with live market intelligence, improving full-price sell-through
and reducing end-of-season markdown exposure

Company industry:
Retail & Wholesale

Ecommerce Merchandise Planner

January 2013 - October 2019

Urban Clothing Company

Chennai, India

January 2013 - October 2019

• Curated and maintained an optimal online assortment based on sales trends and customer preferences
• Ensured accurate stock levels for e-commerce channels, minimising out-of-stock situations
• Tracked and analysed sales data, identifying patterns to optimise future merchandise selections
• Developed competitive pricing strategies and promotional campaigns
• Regularly assessed competitor pricing, promotions and assortment strategies
• Managed seasonal merchandise transitions and new product introductions

Company industry:
Retail & Wholesale

merchandise planner

August 2017 - August 2019

fabindia overseas

Chennai, India

August 2017 - August 2019

Assisted the Manager to maximize store profitability ensuring that
controllable store KPIs targets are achieved.
●Worked closely with the planning team and make sure that Stocks are
dispatched as per and on time
●Training and development of new employees to develop their skill to the
point to become the trainee.
●Maintained store under Planogram standard.
●Analyze consumer, marketplace, assortment, key item, top style/sku
performance and sell thru
●Taking care of customer service including handling queries and
complaints.
●Inventory Mgt. & Analysis on Daily, weekly and seasonal analysis of
sales, stocks, best sellers etc,
●Stock Management which includes stock inward/outward, shrinkage&
damage control, consolidation etc.
● Setting strategic long and short-term departmental goals and evaluating
outcomes.
● Managed departmental budget and forecasting budgetary requirements.
● Reviewed performance data that includes financial, sales, and activity
reports and spreadsheets, to monitor and measure departmental
productivity, goal achievement, and overall effectiveness.

Company industry:
Retail & Wholesale
Job role:
Management

Retail Planner

June 2015 - July 2017

Urban Clothing Company

Chennai, India

June 2015 - July 2017

●Promotes the development of the planning department through the
active use of tools, the sharing of best practices and providing
suggestions for improvement.
●Managed and executed to promotional strategy; manages assortment
to approved inventory levels
●Planned merchandises according to the targets set for the store.
●Presenting analysis report of the brand on sales, stock, OTB,
margins, store subgroup level sales, order quantity, allocation and
replenishment.
●Managed the OTB sales and inventory at brand level and ensure that
the merchandise targets will be met on a monthly, quarterly and
annual basis
●Analyzed sales and stock in hand on weekly basis and arrange for
replenishments, consolidation ect.
●Partnered with merchant team to develop and execute key business
decisions such as: promotional buy opportunities, markdowns,
assortment plans, exit strategies ect
●Analyzed market trends, competition and thereby provide inputs to
Management.

Company industry:
Retail & Wholesale
Job role:
Management

Planner

August 2013 - June 2014

Rinteger Technologies Pvt Ltd - Ecommerce

Chennai, India

August 2013 - June 2014

Consulted with active clients to identify needs and match them to suite of online services
 Analyze areas within the sales/planning workflow that can be improved, create process
enhancements that eliminate any bottlenecks or barriers to entry Leveraged market relationships to
increase overall revenues
 Identified SKU related issues and then collaborate with cross-functional teams to troubleshoot and
deliver ecommerce customer experience across all views.
 Developed strategies to grow digital advertising sales revenue through direct and internal sales
channels.

Company industry:
Fashion & Apparel
Job role:
Engineering

Education

Madras University

July 2013

July 2013

Master's degree, Finance and Marketing

India

GPA (percentage): 60%

GPA (percentage): 60%

MBA from Marketing and Finance

Madras University

January 2013

January 2013

Master's degree, Finance

India

(Madras University).

January 2011

January 2011

Master's degree, Business And Finance

India

MG University

January 2011

January 2011

Bachelor's degree, Business And Finance

India

Skills

FINANCIAL
Beginner
FINANCIAL
Beginner
FORECASTING
Beginner
FORECASTING
Beginner
INVENTORY MANAGEMENT
Beginner
INVENTORY MANAGEMENT
Beginner
MARKETING
Beginner
MARKETING
Beginner
MICROSOFT OFFICE
Beginner
MICROSOFT OFFICE
Beginner
ORACLE
Beginner
ORACLE
Beginner
OTB management
Expert
OTB management
Expert
forecast
Expert
forecast
Expert
BUDGETING
Expert
BUDGETING
Expert
CERTIFIED PLANNER
Intermediate
CERTIFIED PLANNER
Intermediate
DATA ANALYSIS
Intermediate
DATA ANALYSIS
Intermediate
DEMAND FORECASTING
Intermediate
DEMAND FORECASTING
Intermediate
LEADERSHIP
Intermediate
LEADERSHIP
Intermediate
MASTER OF BUSINESS ADMINISTRATION MBA
Intermediate
MASTER OF BUSINESS ADMINISTRATION MBA
Intermediate
MERCHANDISE PLANNING
Intermediate
MERCHANDISE PLANNING
Intermediate
RETAIL MANAGEMENT
Intermediate
RETAIL MANAGEMENT
Intermediate
SALES
Intermediate
SALES
Intermediate
powerBI
Expert
powerBI
Expert

Languages

English

Expert

Hindi

Expert

Training and Certifications

Certifications
Demand Forecasting and Inventory Management
Supply Chain Management
Excel Advanced

Hobbies and interests

Reading, gardening