Sales Business Analyst
S.K.M Air conditioning
Total years of experience :13 years, 0 Months
• Part of Sales team managing transactions between customers/Sales Mangers and internal departments to ensure timely production
• Digitalized internal processes which reduced order processing time, optimized inventory & resulted in faster deliveries
• Forecast long lead time items with a focus on reducing inventory costs and optimizing availability
• Prepare annual sales budget and closely monitor it to achieve targets
• Developed pricing strategies for launch of new markets, products and business partnerships
• Assessed campaign performances to guide marketing teams for effective campaigns; Collaborated with finance department to allocate marketing budgets and control spends
Define project scope as per client requirements; Draft project proposals; Time & budget estimations
* Work on consulting assignments with internal team, project management and ensure timely project deliveries
* Work closely with client; deliver presentations and provide recommendations to CXOs
Key Projects
Market Entry Plan - Dairy Industry
* Evaluated various India entry routes such as JV, partnerships, Greenfield etc for 3bn$ dairy multinational
* Defined product portfolio and pricing strategy based on market trends, consumer needs and present offerings
* Prepared Go to Market strategy to launch 14 SKUs in various sales channels & achieve 700k$ sales in 1
st
year
* Developed a detailed budget and P&L structure to set up India business for each entry scenario
Business Strategy Planning - Health & Nutrition Industry
* Formulated 5 year strategy plan for 12 bn$ multinational to increase market share by 2X in India
* Estimated 2020 market size; Identified high potential areas & key growth drivers (products & geography)
* Assisted Country Head to quantify India opportunity & define India Vision in alignment with group Vision
* Prepared presentation for Indian top management to be presented at group headquarter
Sales & Marketing Innovation - Automotive Industry
* Designed innovative ATL &
14 b$ mega nuclear project, supported by govt. of 35 nations, to build world's largest nuclear fusion reactor
* Prepared & optimized procurement plan of different components required to build world’s 1st nuclear fusion plant
* Coordinated with finance and engineering department to track cost and progress update of various contracts
Designed pricing strategy model for generator controllers of non renewable fuel based power plants
* Supported Marketing VP to formulate product development strategy by collecting client feedbacks from 5 countries
Provided data driven web user insights to assist digital management to design effective & user friendly website
* Identified KPI’s to measure visitor engagement on website; Created dashboards to monitor KPI’s on monthly basis
* Analyzed performance of online campaigns & assessed the effectiveness of digital marketing efforts
* Expanded digital analytics practices across worldwide offices of John Deere