Managing Director
LAB 1 Global Business Solutions Private Limited
Total years of experience :36 years, 4 Months
Head of the Organisation specialized in Business Consultancy Services.
LAB 1 Business is made up of a passionate team of competent people offering comprehensive Business Solutions. We are not just another Business Consultant; we are The Business Consultant! We understand our clients, consider their business as our own, assist them and guide them and together we make headway to create success stories.
Head of the Organisation specialized in Marketing Solutions.
Established LAB 1 Marketing WLL in the Kingdom of Bahrain for catering to the requirements of the dynamic Digital Marketing domain in the GCC region. Unprecedented developments connected to the Covid-19 forced to halt the operations.
Worked on the Global Business Development initiatives to build potential remittance corridors in the top markets associating with multiple partners. Digital Platform for remittance and payment solutions was revamped to suit the ever-changing consumer requirements. Exploring potential opportunities for merger, acquisition, alliances, joint ventures globally and Operational Productivity Efficiency building were high-priority KPIs.
Set-up the Company from the scratch. Instrumental in building a Team of professionals covering various Depts. including Operations, Sales/Business Development, Products, Marketing, Finance, HR, and Compliance. 5-year Business Plan was reworked based on the earlier experience in managing similar projects. The very first product of Payroll prepaid card was developed and marketed successfully, besides working on developing the first-ever multi-Currency (12 currencies) Travel Card in the country.
Founded Red Falcon Marketing (RFM) last year. RFM is specialized in the area of Marketing Consultancy and the service is targeted to business entities in the SME sector.
UAE Exchange is a leading global money remittance and foreign exchange brand with over 13 million customers, worldwide. It has more than 800 direct offices in 32 countries.
• Spearheaded the integrated marketing efforts of the organization, globally and successfully built a strong Brand “UAE Exchange”.
• Established and unified in-store features and customer-friendly infrastructures including enhanced merchandising models.
• Managed Team of PR & Communications professionals to strengthen the PR bandwidth of the brand using third party vendors.
• Helped developing Marketing Plans for products and new markets across different geographies.
• Led a Research Team to perform various marketing researches to better understand the markets, customers and health of the brand.
• Strengthened relationships with industry influencers, media, communities and partners through continuous interactions and social engagements.
• Led a Team of digital marketing professionals to enhance online customer engagements through marketing promotions and communication platforms.
• Member of the Executive Committee, the apex body for decision making for the organization and Chair of CARE Forum.
• Nominated to the Director Board of multiple UAE Exchange entities.
The first and the number one Malayalam radio station in the Middle East since 1992. Radio Asia 1575 AM and Radio Asia 94.7 FM are the most popular radio channels in the Gulf communicating to the very strong South Indian expatriate segment.
• Time Sales of 1575 AM & 98.4 FM Radio Stations.
• Ideated and executed Marketing Plans.
• Creative Directions to the creative department.
• Performed Public Relations activities and liaised with advertising agencies & clients alike.
Commenced operations in 2002 on BOT arrangement under my direct supervision handling key corporate accounts like Bridgeway Group, Alukkas Group, Marlex and D4 Swiss watches.
• Ideated & executed Marketing Plans.
• Annual Planning and Management.
• Planned and directed the activities of the Television program production unit & audio station operations.
• Performed Public Relations activities and spearheaded media buying and client servicing activities.
• Planned and directed both ATL and BTL activities for clients.
The popular Malayalam satellite television channel, Kairali TV was launched in 2000 and aggressively progressing towards the leading TV channel in Malayalam catering to the Malayalam viewers globally.
• Led Team of Sales & Marketing professionals in the area of Time sales & Time slot management.
• Set-up the Sales& Marketing Dept.
• Analyzed program content & TAM/INTAM television ratings of programs of all Malayalam TV channels.
• Worked with multi-channel cable and satellite operators which ensured adequate channel distribution.
• Managed promotional/campaign activities.
Asianet was the first privately owned satellite channel in the hugely growing Malayalam Television Industry. Besides the channel Asianet established India's very first state-of-the-art hybrid cable network in 1993.
Was heading teams of Sales/Marketing and Engineering/Projects for the Kochi and Trivandrum nodal centers.
In-charge of the operations of the Trivandrum Centre.