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احمد العسيري, business development lead

احمد العسيري

business development lead·Sanad Alf IT Company

Saudi Arabia

Bachelor's degree, Business Administration

Work experience

Total years of experience: 11 years, 5 months

business development lead

September 2024 - Present

Sanad Alf IT Company

Riyadh, Saudi Arabia

September 2024 - Present

Drove business development initiatives and revenue growth through new market development, product
expansion, and strategic client acquisition.
Key Achievements
 Generated SAR 400, 000 in new revenue within 6 months through new product launches and client
acquisition
 Developed and launched 2 new product lines, expanding the company’s offerings into previously
untapped client segments and generating new revenue streams
 Built and led a cross-functional team of 9 professionals aligned to revenue growth objectives
Core Responsibilities
 Identified and pursued new business opportunities through structured pipeline management and client
outreach
 Acquired new clients via strategic relationship development and tailored value propositions
 Implemented performance tracking and KPI reporting to enable data-driven commercial decisions
Aligned resources and internal capacity to support scalable and consistent service delivery

Company industry:
IT Services
Job role:
Information Technology

Senior Business Development Specialist

January 2023 - May 2024

The Certain Way

Jeddah, Saudi Arabia Hybrid

January 2023 - May 2024

Tasked with recovering SAR 5, 000, 000 in at-risk revenue from clients who had ceased payment on signed
contracts- a high-stakes business development and account recovery mandate.
Key Achievements
 Recovered SAR 3, 000, 000 in stalled contract revenue through direct client re-engagement, negotiation, and
customized retention strategies
Built and led a 4-person BD follow-up team from scratch, designing the workflow, accountability system, and
performance targets
Developed an operational collection tool that improved departmental efficiency to 80%.
Core Responsibilities
Identified and re-engaged lapsed clients through structured outreach and tailored negotiation strategies
Managed client relationships and retention plans to maximize revenue recovery
Structured and documented BD processes to support scalability and reduce dependency on individuals
Analyzed client data to prioritize re-engagement efforts based on recovery probability.

Company industry:
Sales Outsourcing
Job role:
Research and Development

General Supervisor

December 2021 - January 2023

Badan Agricultural & Contracting Co. Ltd

Riyadh, Saudi Arabia

December 2021 - January 2023

• Supervised daily on-site operations and monitored progress against project plans.
• Coordinated between engineering teams, contractors, and field workforce.
• Managed manpower allocation to ensure efficient workflow and task completion.
• Prepared operational reports and resolved on-site issues to prevent delays.

Company industry:
General Engineering Consultancy
Job role:
Management

Administrative Office Assistant

December 2015 - March 2020

ANNASBAN GROUP

Abha, Saudi Arabia

December 2015 - March 2020

Early career role focused on operational coordination and stakeholder communication, providing the
organizational foundation for later progression into business development and operations leadership.
Coordinated schedules, meetings, and internal communications supporting senior management
Built early relationship management skills through direct client and employee engagement

Company industry:
Public Administration
Job role:
Administration

مساعد إداري

March 2013 - November 2015

مؤسسة عامر مغرم للمقاولات

Mahayil Asir, Saudi Arabia

March 2013 - November 2015

Company industry:
Construction & Building
Job role:
Administration

Education

Middlesex University Dubai

January 2027

January 2027

Bachelor's degree, Business Administration

Saudi Arabia

جامعة الملك خالد

February 2015

February 2015

Diploma, أدارة أعمال

Saudi Arabia

Skills

Sales skills

Expert

Monthly Reporting

Expert

Field Supervision

Expert

التعامع مع الحاسب الآلى

Expert

مهارة التواصل

Expert

BUSINESS EFFICIENCY

Intermediate

BUSINESS PROCESS IMPROVEMENT

Intermediate

EXPERIENTIAL LEARNING

Intermediate

OPERATIONAL EXCELLENCE

Intermediate

OPERATIONS

Intermediate

OPERATIONS MANAGEMENT

Intermediate

PERFORMANCE IMPROVEMENT

Intermediate

PERFORMANCE MANAGEMENT

Intermediate

PERFORMANCE MEASUREMENT

Intermediate

PROCESS IMPROVEMENT

Intermediate

Microsoft Office

Expert

Management

Expert

Sales

Expert

Customer Service

Expert

Microsoft Excel

Expert

Project Management

Intermediate

Marketing

Intermediate

Administration

Expert

Languages

English

Intermediate

Arabic

Native Speaker

Training and Certifications

Certifications
Strategy & Business Development Program
Performance Measurement Indicators Program