Digital Marketing Manager
Muscat Higher Education Centre
Total years of experience :13 years, 5 Months
Key Functional Areas of Responsibility
Plan and execute all web, SEO/SEM, marketing database, email, social media and display advertising campaigns
Design, build and maintain our social media presence
Measure and report performance of all digital marketing campaigns, and assess against goals (ROI and KPIs)
Identify trends and insights, and optimize spend and performance based on the insights
Brainstorm new and creative growth strategies
Plan, execute, and measure experiments and conversion tests
Collaborate with internal teams to create landing pages and optimize user experience
Utilize strong analytical ability to evaluate end-to-end customer experience across multiple channels and customer touch points
Instrument conversion points and optimize user funnels
Collaborate with agencies and other vendor partners
Evaluate emerging technologies. Provide thought leadership and perspective for adoption where appropriate
Key Functional Areas of Responsibility
Perform keyword research in coordination with client business objectives and competition.
Provide SEO analysis of websites and advice proper recommendations for websites and web pages.
Execute strategies for content development in coordination with general and keyword specific SEO goals.
Administer search engine programs (XML sitemaps, analytics, webmaster tools) and make reports on client projects
Help to create and support marketing content to socialize and use for social media purposes.
Implement link building campaigns in coordination with client SEO goals
Keep pace with SEO, search engine, social media and internet marketing industry trends and developments
Monitor and evaluate search results and search performance across the major search channels
Communication to team and management on project development, timelines, and results
Work closely with the other team members to meet client goals
