Senior Marketing Supervisor
Aayan Auto, Aayan Used Cars
Total years of experience :14 years, 1 Months
Decided on communication marketing strategy for all upcoming promotions. Coordinate with agency on creative requirements related to visuals based on media plan and overall strategy. Communicate diferent messages using digital tools to gain trafic and conversions with call center. Ran campaigns using META ads manager for multiple companies distributing diferent messages and utilizing multiple strategies. Grew follower base gradually on social media for 2 major accounts. Complete moderation for all accounts on META.
Created digital concepts resulting in revenue generating departments and enterprises, growing the businesses by 10% each year. Developed extensive knowledge in many specialties such as Video on Demand (VOD) platforms, mobile applications, Content Creation and Digital Distribution across all possible platforms from an advertising and/or marketing perspective. Restructured company hierarchy to improve workflow resulting in a more digital managerial approach and enhanced Human Resource efectiveness and engagement for 40 employees. Built & regulated new ongoing digital revenue streams worth $USD 800K, and personally successfully negotiated and executed content agreements equaling $USD 5M. Managed drama, sitcom, and documentary content creation and distribution worth $USD 10M. Strategized and managed advertising campaigns ofline and digitally worth more than $USD 1 .6M.
Introduced and developed new sources of revenue using online channels which resulted in an increase of 35% of total revenue. Managed & created digital migration of business resulting in a 5 % revenue increase. Directly supervised the departments of: digital, marketing & sales, operations & finance on a daily basis which resulted in a 40% increase in revenue over 3 years. Created the strategy for social media and applied strategical and tactical campaigns. Fully developed CRM and supervised a workflow by reaching out to new customers resulting in sales leads converting to an increased loyal customer base.
Fully executed event branding, print and marketing requirements on a minimal budget for Kuwait Film Retreat, a 3 day festival with film workshops, showcasing feature films and a local film competition, with the attendance of producers and celebrities from the region. Successfully negotiated with Zain Telecom to produce the first Flash Mob in Kuwait, resulting in being the first viral video with over 1 million views in less than 24 hours. https:// www.youtube.com/watch?v=_PYFgRs1xvY&ab_channel=ZainKuwait Started & created content for the company's blog using wordpress, including SEO development strategy. Built CRM to use for email marketing campaigns. With the start of the social media / digital revolution the advertising content was adapted and migrated towards a digital platform. Over the course of 1 week, due to being the sponsor, mentored by Media Mogul Gary Vaynerchuk during his seminar " Crush it".
Over the course of 2 months, planned and executed the opening launch of Spa Aquatonic a 3, 500 sqm state of the art spa. Developed media planning, created concepts, and coordinated production of all collateral to result in comprehensive media coverage. Understood concept and importance of budgeting in marketing campaigns and always remained within budget. Created and executed marketing plans for 7 diferent concept restaurants across 21 branches in Kuwait. Developed all major campaigns, short-term and long-term with multiple calendars ready for execution. Attended P&L meetings to strategize all F&B campaigns. Drove restaurants footfall to reach sales targets by creating savvy campaigns that were perceived well by customers.
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