General Manager
Al Mulla group
Total years of experience :31 years, 2 Months
• In Charge of Fleet of 9000 Vehicles annually (Budget of 18.9
Mil, Plus, 3 garages) Increased the fleet from 8000 to 9000 units
• Accountable for P & L and set departmental budget & revenue
• Development of strategic plans as an integral component of the
overall business plans and implementation of enterprise level
infrastructure and application projects.
• Internationally experienced strategist and leader of corporate
alliances, global business/product development operations
• Proven ability to expand profit through targeted creative
planning and co-ordination of essential functions, from initial
concept to coalition building, PR and market establishment to
lease and finance packages, customer sourcing and inventory
control
• Successfully implemented innovative programs to increase
profit, enhance market position, reduce operating costs, meet
financial objectives and ensure customer satisfaction (ILP
program)
• Over looking all departments, sales, marketing, finance,
operations and new business developments(Increased the
business by 15.8% VS. last year)
• Intuitive decision maker, expert negotiator, adept builder of
strategic partner alliances and top performing team, with proven
track record of driving multi million Kuwaiti dinars growth,
positive cultural change and historic sales turnaround
* Fleet and Retail Lease - Division Manager
Chevrolet & Cadillac Fleet division
* Premium Brands, Safat- Kuwait - Division Manager
Cadillac Hummer and Saab
* Dealership Manager
Fahaheel Core Brands Showroom (Chevrolet, Opel and Hummer),
Kuwait
Sharq Premium Brands Showroom (Cadillac, Hummer and Saab),
Kuwait
* Reception Manager (Customer relations manager)
Shuwaikh, Kuwait
P&L Management | Sales and Business Development |Budgeting and Expense Control | Presentations and Training | forecast \ Key Account Management/Retention | Contract Price Negotiation | Staff Development and Motivation \ Marketing Planning & Strategy\ Price Positioning \ Maintaining market share\ launching Events\ improve the company’s bottom line profitability. Annual Revenue for Premium brands is 22 million Kuwaiti dinars (equivalent to USD 77 million). Annual Revenue for Chevrolet is 90 million Kuwaiti Dinars (equivalent to USD 315 million). These are only for sale revenues and do not include service, parts or spot rental revenues. Total vehicle sales volume 12500 units annually.
Successfully implemented innovative programs to increase profit, enhance market position, reduce operating costs, meet financial objectives and ensure customer satisfaction
Managed a full service dealership with new Hyundai and pre-owned vehicles. In -charge of Sales, vehicle ordering, forecasting, costing, pricing, Parts, Service and accounting with total in volume worth 20 million dollar per year. Total new vehicle inventory floor plan worth two (2) million and used inventory of one (1) million.
Managed and operated dual franchise, new Mazda, new Hyundai, and pre-owned vehicles.
Overlooking sales supervisors, sales managers, finance & insurance directors/managers, service and parts Directors/Managers. I ran an average gross profit of $ 2900.00 per vehicle (front end money) and US $ 1200.00 (back end money). I was responsible of desking deals, budgeting, sales, vehicle forecasting, ordering, marketing, advertising and customer service index. Recruited and trained all sales personnel.
My team brought J. Martin Mazda to be the number one Elite Mazda dealer in the region. Our volume and CSI score was number one (#1) in the southern region in sales and number six in the United States of America among 706 other Mazda dealerships. My CSI score for the service department is number one in the region for the past 6 months.
Great Knowledge of the following systems: UCS, ACS, Reynolds & Reynolds and Market Scan Software System (Retail and Lease Profit). Our average gross profit on new cars is $2, 700.00 ($1, 800.00 front end and $900.00 back end).
In charge of operation, sales, marketing, customer service (CSI), recruiting and training sales personnel.
Managed a full service new Mazda, Hyundai and pre-owned dealership. In-charge of Sales, Parts, Service and accounting with total in volume worth 13 million dollar per year
Created new concepts that increased staff productivity, built strong team of managers by delegating them additional responsibilities and recognizing their good service and boosted staff morale. Also, I assisted in promoting and the opening of two new retail outlets.
I worked as a finance manager for Classic Nissan and Mazda, my PRU was $900.00, the highest among my fellow finance and insurance managers.
Impex International is an import/export company dealing with food items and confectionery. I was in charge of the whole distribution of major American, European, and Australian manufacturers of Food products to the whole Middle East, Africa and the Gulf.
Overlooked the overall operation, including budget, ordering, sales, marketing and advertising strategies. As a team we increased bottom line profitability by 4%. The company’s turn over annually was 10 million USD and acted as an agent and/or exclusive distributor for certain products in certain markets. Attended all trade shows and industry related events.
Successfully implemented innovative programs to increase profit, enhance market position, reduce operating costs, meet financial objectives and ensure customer satisfaction
TVB is a marketing and consulting firm. The company is working exclusively for Sheraton hotels in the Middle East, Africa and the Gulf Region.
We created new concept of telemarketing in the Middle East and Africa, through a loyalty membership card made exclusively for Sheraton Hotels.
Responsible of achieving an area profits for 14 properties. I recruited, trained, developed new programs and acted as a liaison between Sheraton Hotels, TVB Marketing and the clients.
Developed and executed new programs in new markets in the Middle East and the Gulf Sheratons such as, Egypt, Bahrain, Morocco, UAE and Jeddah.
Achieved an area profit for two sister properties in the Washington DC area. Created new concept of hotel marketing, created a strong staff to compete with competitive hotel chains, assisted in establishing a well-known market share, produce reports with marketing analysis and market share analysis, conducted marketing & business presentations and taught marketing classes.
I negotiated local and international contracts with Fortune 500 companies in North America (Corporate market segment), assisted in developing marketing plan and action steps and negotiated special rates for volume accounts. Achieved and exceeded GOP for the year.
I achieved departmental profit for the past 13 months, strong experience in selling, promoting and marketing sleeping rooms and catering functions, controlled expense, recruit and revised staff. We as a team created new concepts that increased staff productivity. Built a strong team of sales managers by delegating them additional responsibilities and recognizing their good service and staff morale, demonstrated by guest comment cards, supervisors recommendation and lower employee turnover. Achieved and exceeded GOP by at least 38% for the past 12 months. Submitted month end reports to owners and corporate.
Marketed and sold sleeping rooms for a land mark luxury hotel in Washington, DC with 770 sleeping rooms and over 125, 000 square feet of meeting and banquet space. Part of my duties is to generate sales reports to immediate the general managerr. Achieve our monthly goals and quota. Handled association and the SMERFE market segments, assisted in developing marketing plan, action steps (tactical plan) and attended all corporate visits to discuss budget and marketing efforts.
As a team, we generated new business through client solicitation, telemarketing and blitzing. I participated in all industry related events, conducted trade shows and promotional theme parties. With the team’s efforts with submitted great results at the month end report figures.
Promoted and sold sleeping room accommodations to contemporary luxury hotel with 351 rooms and over 14, 000 square feet of meeting space. I generated new business through client’s solicitation, telemarketing, blitzing and consumer inquiries. I handled the corporate transient and groups market segment. I developed an incentive program for corporate transient travelers.
Established rates for usage of the facilities monitored the patron’s needs during their stay. I acted as a liaison between the guests, client and the hotel. I participated in all industry related events, participated in trade shows and promotional theme parties. As a team, I assisted in developing marketing plan and action steps (tactical plan) for the corporate market. I negotiated special rates for volume accounts. I furnished weekly sales reports to my Director of Sales.
K. Rams, Inc. was an import and export firm, specializing in textiles, such as; carpets, rugs, blankets, bedspreads, sheets and ready-made garments.
Developed and marketed the above-mentioned products. I did market research and competitive analysis and developed marketing strategy on how to introduce new products to a new market.
Negotiated deals with large department stores such as; Bloomingdale, Woodward and Lothrop, Lord & Taylor and Eaton’s Department stores in Canada. Prepared and furnished a full feasibility study of new potential projects and new market development.
The total number of employees 12 inside the office, 13 sales force outside the office and 3 support staff. Created new concept that increased staff productivity, built strong team of managers, by delegating them additional responsibilities and recognizing their good service and enhanced staff morale. I negotiated domestic and international contracts, assisted in promoting and the opening of two new retail outlets.