Director
OMD
Total years of experience :16 years, 5 Months
Senior Executive Planner Planning and Strategy Director
Optimum Media Direction (OMD) Beirut, Lebanon www.omd.com
Beirut Office Overview
OMD Beirut is the business hub of the Levant region. While the Dubai office is the MENA HQ and hub for GCC markets, Lebanon is the lead market out of which Lebanon, Syria, Jordan, and the Iraqi market are handled for all regional and multinational clients.
Client Responsibilities ( )
▪ As Levant market lead for all PepsiCo brands, playing the orchestrator role across all functions to ensure business best practice up to the multinational’s standards, guidelines, and benchmarks.
▪ Yearly strategic planning for all brands within the four markets tailor-made to every brands’’ proposition and target market with continuous linking to business KPIs.
▪ Designing investment strategies to best allocate given media budget across the different markets, brands, activity calendars, communications disciplines, and more.
▪ Optimizing the planning and procurement approaches to achieve required levels of efficiencies.
▪ Taking part in the synchronization process among the Levant, GCC, and Egypt, aiming to generate exponential consumer impact while generating virtual dollar savings.
▪ Identifying brands opportunities and creative ideas for multiple “award eligible” campaigns.
▪ Leading on the integration of campaigns across all platforms especially on the digital front.
Internal Responsibilities
▪ Leading the alignment for the office with regional offices and the Dubai HQ.
▪ Training, coaching, and guiding junior peers and crafting together clear career paths stapled by multiple yearly checkpoints and clear KPIs.
▪ Responsible for new approach trainings (OMD Vision) and market downloads to cascade to all team members.
▪ Levant representative in OMD’s Light Team responsible for creativity and generating award-winning campaigns.
▪ Practicing a main role in the agency’s migration from offline/online planning to hybrid media consultants.
▪ Part of the team commissioned to interview new applicants across all departments.
▪ Part of the team responsible for activities that showcase the OMD culture internally and externally.
Key Business Roles
▪ Overlooking on 5 local accounts managed by peers to utilize PepsiCo learnings across the agency and grow my know-how on handling different types of clients and brands.
▪ Leading all main business development proposals, pitch documents, and presentations across local leads and regional clients in association with the other offices.
▪ Strengthening relationship with sister agencies and stakeholders mainly on the operational level.
▪ Involvement in generic understanding of the company’s P&L to help identify and concentrate on areas of business growth.
Leading the Nissan business in the region across all media and consumer touchpoints
Junior Executive Planner Senior Executive Planner
Optimum Media Direction (OMD) Dubai, UAE www.omd.com
Overview
OMD, part of Omnicom group worldwide, is an integrated communications agency aimed at delivering marketing solutions globally. The agency’s MO is based on deriving insights that unlock demand potential, generating ideas that ignite consumer desire, leading to results that’s accelerate business performance.
OMD is the consolidated media arm of BBDO, TBWA, and DDB Worldwide.
Global HQ is located in New York with offices in more than 40 countries.
MENA HQ is located in Dubai.
During my tenure, I was working on several clients active in the GCC market such as Arab Radio and Television (ART) and Peugeot.
Key Daily Tasks And Duties
▪ Designing short/medium term media plans across all ATL mediums (TV, Radio, Print, OOH, Others).
▪ Aligning on key client marketing objective to translate into media executions.
▪ Coordinating with other active markets to ensure homogeneity in brand message delivery.
▪ Working closely with the creative agency and media suppliers for full delivery of media and communication plans.
▪ Identifying and customizing special executions and media opportunities tailor-made for every client and their respective target audience and market positioning.
▪ Leading on status meetings among all stakeholders.
▪ Monitoring all executed campaigns to ensure excellence of delivery.
Periodic And Reporting Tasks
▪ Creating a full market/media scene analysis tailor-made for respective clients.
▪ Developing and presenting periodic competitive analysis and media reviews.
▪ Assisting in developing yearly AOP (Annual Operating Plan) for key clients.
▪ Assisting in holding brainstorming sessions for creative marketing ideas generation.
After completion of my BS degree in Business Management, i went on to pursue my MBA with emphasis on Marketing and Management.