Rana Abdulrahim

• Develop and execute robust marketing plan in line with business objectives and covering all operations - new sales, used sales, aftersales, customer experience and brand health.
• Develop the strategy, in conjunction with the digital team, for all social media content planning and uploads, covering Facebook, Twitter, Instagram, Snapchat & YouTube.
• Manage all manufacturer and Zayani website content management ensuring up to date daily.
• Manage daily new & used vehicle stock feed on ZZ website ensuring 100% of stock is online at all times.
• Event management and planning in line with the annual marketing plan. • Manage Zayani CRM 360 plan and monitor results of each activation.
• Create sufficient PR in line with manufacturer expectations and best practice to further develop the Bentley brand positioning.
• Develop and manage all affinity partnerships and promotion opportunities.
• Detailed analysis of weekly/monthly analytics reports for all digital platforms.
• Preparation and analysis of monthly marketing activity, PR & social media reports
• Ensure all showroom and after sales point of sale material is relevant and effective
• Monitor all customer feedback via BDC & manufacturer surveys and develop marketing strategies to improve brand health and
customer experience.
• Develop and monitor brand health plan.

Develop and execute the Public & Government Affairs strategy in Kuwait to grow Dow’s brand equity & strengthen key stakeholder relationships.

- Enhance brand awareness and equity
- Identify and develop key stakeholder relationships
- Actively engage with and manage media related opportunities
- Develop and launch corporate citizenship programs
- Manage internal communications
- Corporate advertising and brand management
- Direct Marketing
- Digital Marketing
- Identify and manage key events / conferences
- Research and analysis
- copy writing
- social media creative writing
- Translation

Coordinator at the Event Management Dept. - Admin at LOYAC Academy of Performing Arts.