Senior Project Manager - Social Media
iMena Group
Total years of experience :10 years, 1 Months
Since 2014, I have been working as a social media project manager & and a team leader in iMena Digital, a branch of iMena Group. Through this period I:
1) Worked with international brands to explore and identify ways to integrate social media into business
strategies and marketing campaigns. Such as: IKEA KSA, Magrabi Hospitals, TQ college of excellence - KSA, Algonquin college of excellences KSA and else.
2) Communicated the brands' marketing plans, mission, personality and accomplishments through effective social media marketing strategies and effective content that reaches, influences, engages and converts their target audience into real buyers and brand advocates.
3) Developed successful influencers outreach campaigns and events.
4) Directed and coordinated social media marketing activities and policies to promote products and services by supervising social media team's efforts within the handled projects.
5) Defined key performance indicators and implemented measurement, analytics, and reporting methods to gauge success.
6) Initiated social media listening studies and competitor analysis and analysed findings.
7) Directed crisis management strategies and tackled suitable communication messages according to their
situations.
8) Directed the hiring, training and performance evaluations for community management, content
development, and analysis staff and supervised their daily activities within my projects in the agency.
9) Coordinated art and graphics creation for effective content and communication plans and content
calendars.
10) Reviewed and edited content calendars and provided tips and best practices.
11) Preserved brand integrity by monitoring the consistency and quality of marketing and social media content.
12) Created high-quality marketing strategy documentation, including campaign briefs, community management FAQs, guidelines and best practices.
13) Mentored and provided training for project managers, community managers and content developers on best practices for creating, managing, monitoring, and developing content and communication strategies for social networks
14) Defined and tracked social media campaigns' effectiveness and adjusted strategies accordingly.
15) Applied marketing research and development methods to learn and understand emerging trends and technologies and to communicate this knowledge clearly and concisely.
16)Travelled internationally to meet with clients and propose new communication processes and new projects.
