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Rasha Kamaleddine, Corporate Communications Specialist (Marketing & Communication Dept.)

Rasha Kamaleddine

Corporate Communications Specialist (Marketing & Communication Dept.)·Qatar Financial Centre

Qatar

Master's degree, Communication And Public Relations

Work experience

Total years of experience: 20 years, 0 months

Corporate Communications Specialist (Marketing & Communication Dept.)

October 2022 - Present

Qatar Financial Centre

Doha, Qatar

October 2022 - Present

• Develop and execute integrated communication and event strategies to position QFC as a leading financial and business
hub.
• Lead end-to-end planning and execution of high-profile events, including forums, round-tables, press conferences, and
international roadshows focused on wealth management, fintech, digital assets, and capital markets.
• Coordinate QFCs participation in major global platforms such as Web Summit Qatar, international exhibitions, and
investment roadshows, ensuring consistent branding and stakeholder engagement.
• Manage event logistics including venue sourcing, vendor coordination, catering, travel arrangements, and protocol for VIPs,
delegates, and media.
• Oversee invitation management, RSVP tracking, and stakeholder engagement, ensuring high-level participation from
government entities, investors, and financial institutions.
• Supervise on-site event delivery, ensuring seamless execution of conferences, panel discussions, and media briefings.
• Develop event materials including agendas, briefing notes, talking points, signage, branded assets, and promotional
collateral.
• Ensure brand consistency across all event assets, marketing materials, and digital platforms.
Manage external vendors and agencies, ensuring adherence to service level agreements, timelines, and quality standards.
• Support and execute PR campaigns aligned with QFCs strategic priorities, including campaign launches tied to key events
and announcements.
• Lead media engagement activities including press conferences, media round-tables, and interviews during major events.
• Monitor and evaluate event performance through post-event reports, stakeholder feedback, and media coverage analysis,
providing actionable recommendations.
• Manage procurement processes including contracts, service agreements, and budget tracking for events and campaigns.

Company industry:
Financial Services

Journalist

September 2008 - Present

Civil aviation authority

Doha, Qatar

September 2008 - Present

Supervising, monitoring, managing and creating the following:
- companys newsletters, press releases and media affairs
- companys official website content and social media networks
- companys annual and special events
- coordinating with different departments and divisions for promoting their activities and achievements within the companies vision and mission
- coordinating with local and international media corporations, representatives and PR agencies
-Developing the PR and media annual strategy
- arranging media relation courses for the high management and the key people at the company
- conferences, training courses and summits hosted by the civil aviation authority or the government in the field of aviation

Company industry:
Airlines
Job role:
Marketing and PR

Account Manager

March 2020 - December 2022

Carma PR Agency

Dubai, United Arab Emirates Remote

March 2020 - December 2022

• Managed client accounts with a focus on PR campaigns, event activations, and media engagement strategies.
• Planned and executed client events, product launches, and press engagements, ensuring alignment with brand objectives.
• Coordinated with suppliers and vendors for event logistics, production, and branding requirements.
• Oversaw development of event collateral, including presentations, banners, and promotional materials.
• Ensured seamless project management across multiple deliverables, including timelines, budgets, and reporting.
• Produced campaign and post-event performance reports, highlighting insights and recommendations.

Company industry:
Public Relations (PR)
Job role:
Accounting and Auditing

PR and Media Specialist (PR & Communication Dept.)

September 2020 - August 2022

Qatar Navigation "MILAHA"

Doha, Qatar

September 2020 - August 2022

• Supported the planning and execution of corporate events, press briefings, and stakeholder engagements aligned with
maritime and logistics initiatives.
• Coordinated media events and press conferences, managing invitations, logistics, and on-site execution.
• Assisted in delivering integrated PR campaigns, ensuring alignment between media outreach, digital content, and event
activities.
• Managed event-related communications, including press kits, speeches, and promotional materials.
• Liaised with internal teams and external vendors to ensure smooth delivery of corporate events and exhibitions.
• Monitored media coverage and developed post-event and PR performance reports.
• Supported branding consistency across all event materials and communication outputs.

Company industry:
Shipping

Media Relations Specialist (PR and Communication Department)

February 2011 - August 2020

Civil Aviation Authority

Doha, Qatar

February 2011 - August 2020

• Led the planning and execution of large-scale international and regional aviation events, including collaborations with the
International Civil Aviation Organization (ICAO).
• Organized and managed high-level conferences, workshops, and forums on aviation safety, security, and regulatory
frameworks.
• Delivered specialized events and awareness campaigns focused on carbon emissions, sustainability, and aviation carbon
offsetting initiatives (CORSIA).
• Managed all event logistics including venue coordination, protocol arrangements, travel, accommodation, and VIP
handling for international delegates and government officials.
• Oversaw invitation processes, registration systems, and stakeholder coordination for multi-stakeholder events.
• Directed on-site event operations, ensuring seamless execution of ministerial meetings, exhibitions, and press briefings.
• Developed comprehensive event materials including agendas, technical documentation, speeches, and branded assets.
• Managed media relations during events, including press conferences, media interviews, and crisis communication when
required.
• Coordinated with international organizations, airlines, and regulatory bodies to ensure successful participation and
alignment with global standards.
• Evaluated event outcomes through post-event reporting, stakeholder feedback, and performance analysis.
• Supported long-term PR campaigns and public awareness initiatives tied to aviation safety and environmental
sustainability.
• Managed vendor relationships and ensured compliance with procurement processes, contracts, and service delivery
standards.

Company industry:
Airlines

Business Reporter and News Editor

June 2009 - January 2011

Qatar TV

Doha, Qatar

June 2009 - January 2011

• Reported on business events and conferences, capturing key developments and insights.
• Produced relevant news content based on event coverage, ensuring timely and accurate reporting.

Company industry:
Media Production

Editorial and PR Coordinator

June 2008 - April 2010

Qatar Information and Marketing

Doha, Qatar

June 2008 - April 2010

• Developed business articles and reports for publication in local newspapers.
• Created reports for online platforms, ensuring engaging and relevant content for readers.

Company industry:
Publishing

Research Assistant

June 2006 - February 2007

"Kalam Al Nas" Weekly Talk Show, LBC International

Beirut, Lebanon

June 2006 - February 2007

• Worked with production teams to develop materials for program topics and guest segments.
• Coordinated with production staff to ensure all necessary materials were ready for each episode.

Company industry:
Media Production
Job role:
Research and Development

Research Assistant

June 2006 - February 2007

LBC International

Beirut, Lebanon

June 2006 - February 2007

• Worked with production teams to develop materials for program topics and guest segments.
• Coordinated with production staff to ensure all necessary materials were ready for each episode.

Company industry:
Construction & Building
Job role:
Research and Development

Local News Editor

February 2005 - April 2006

AL NAHAR Newspaper

Beirut, Lebanon

February 2005 - April 2006

• Created reports and analyses focused on local social and political issues.
• Analysis Development: Developed in-depth analyses of social and political topics relevant to the local community.

Company industry:
Journalism
Job role:
Writing and Journalism

Education

Lebanese University

December 2027

December 2027

Master's degree, Communication And Public Relations

Lebanon

Lebanese University

December 2025

December 2025

Master's degree, Journalism And Communication Studies

Lebanon

Lebanese University, Faculty of Information & Documentation

July 2025

July 2025

Bachelor's degree, Communication And Journalism

Lebanon

Lebanese University ( faculty of media communications and documentation)

July 2006

July 2006

Bachelor's degree, Journalism And Communication Studies

Lebanon

Lebanese University, Faculty of Information & Documentation

July 2006

July 2006

Bachelor's degree, Journalism And Communication Studies

Lebanon

Skills

BRANDING
Intermediate
BRANDING
Intermediate
COMMUNICATION STRATEGIES
Intermediate
COMMUNICATION STRATEGIES
Intermediate
COMMUNICATIONS
Intermediate
COMMUNICATIONS
Intermediate
CONTENT CREATION
Intermediate
CONTENT CREATION
Intermediate
CORPORATE COMMUNICATIONS
Intermediate
CORPORATE COMMUNICATIONS
Intermediate
CRISIS COMMUNICATIONS
Intermediate
CRISIS COMMUNICATIONS
Intermediate
DIGITAL COMMUNICATIONS
Intermediate
DIGITAL COMMUNICATIONS
Intermediate
MEDIA RELATIONS
Intermediate
MEDIA RELATIONS
Intermediate
STAKEHOLDER COMMUNICATIONS
Intermediate
STAKEHOLDER COMMUNICATIONS
Intermediate
STAKEHOLDER ENGAGEMENT
Intermediate
STAKEHOLDER ENGAGEMENT
Intermediate
COMMUNICATION STRATEGIES
Intermediate
COMMUNICATION STRATEGIES
Intermediate
BRANDING
Intermediate
BRANDING
Intermediate
CORPORATE COMMUNICATIONS
Intermediate
CORPORATE COMMUNICATIONS
Intermediate
EVENT MANAGEMENT
Intermediate
EVENT MANAGEMENT
Intermediate
LOGISTICS
Intermediate
LOGISTICS
Intermediate
MEDIA MANAGEMENT
Intermediate
MEDIA MANAGEMENT
Intermediate
PLANNING
Intermediate
PLANNING
Intermediate
PUBLIC RELATIONS CAMPAIGNS
Intermediate
PUBLIC RELATIONS CAMPAIGNS
Intermediate
STAKEHOLDER MANAGEMENT
Intermediate
STAKEHOLDER MANAGEMENT
Intermediate
STRATEGIC COMMUNICATION
Intermediate
STRATEGIC COMMUNICATION
Intermediate

Languages

Arabic
Beginner
English
Beginner

Training and Certifications

Certifications
Driving License