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Rasha Ghbari, Human Resources Business Partner

Rasha Ghbari

Human Resources Business Partner·PepsiCo International - Foods - United Arab Emirates

United Arab Emirates

Bachelor's degree, Natural Resources and the Environment

Work experience

Total years of experience: 18 years, 11 months

Human Resources Business Partner

October 2022 - Present

PepsiCo International - Foods - United Arab Emirates

Dubai, United Arab Emirates Hybrid

October 2022 - Present

• Successfully delivered strong end-to-end HR partnerships across all HR quadrants, as an employee advocate, HR expert, change agent, & strategic business partner for over 250 employees from Frontline to Senior Management, advising leadership on workforce & people strategy resulting in improved leadership decision-making & strengthened employee trust.
• Designed, optimized, & governed organizational structures aligned with business strategy, enabling effective succession planning & strengthened leadership readiness.
• Led Talent Assessment & partnered with leaders to identify high-potential talent, deliver targeted development plans, & run leadership, coaching, & capability programs enabling increased bench strength and improved succession coverage.
• Produced & Executed the detailed Annual Operating People Plan in line with business priorities, aligning organizational priorities with workforce capability & future talent needs resulting in long-term talent sustainability.
• Spearheaded Organizational Health Survey initiatives, leading cross-functional taskforces that delivered action plans & improved employee experience scores by 16 points and strengthened engagement.
• Effectively delivered localization goals through 3 & 5 years’ workforce plans, advancing talent development, leadership readiness, & diversity representation.
• Drove HR transformation & process improvements, including digitization & governance, ensuring compliance with UAE labor laws & internal policies improving organizational efficiencies.
• Reviewed & standardized HR policies, including Total Rewards, Leave, Onboarding, & PIPs with the collaboration with Saudi Arabia Employee Experience and Legal teams ensuring improved governance and alignment.
• Acted as focal point for employee relations, grievances, & conflict resolution, recognized as a trusted HR leader & employee advocate achieving timely and well thought through resolutions.
• Led engagement & Reward & Recognition initiatives, overseeing budgeting, planning, & execution to reinforce performance & retention leading to a stronger performance culture and higher retention.

Company industry:
Food & Beverage Production
Job role:
Human Resources and Recruitment

Human Resources Business Partner - UAE, QATAR & OMAN

May 2021 - October 2022

Kuwait Food Company - Americana Restaurant Division

Dubai, United Arab Emirates Hybrid

May 2021 - October 2022

• Led end-to-end HR business partnering across UAE, Oman, & Qatar, supporting diverse workforces within a multi-country, multicultural environment for over for 1, 000 employees from Frontline to Management.
• Drove organizational design, manpower planning, & workforce optimization to support sustainable growth across multiple markets.
• Built succession plans & PDPs for high-potential talent across countries, strengthening leadership pipelines & talent mobility.
• Designed & delivered employee engagement programs & Organizational Health Surveys across the cluster, translating insights into actionable improvement plans, improved employee experience scores by 5 points and strengthened engagement.
• Ensured consistent application of HR policies, labor compliance, & disciplinary processes across different legal & cultural contexts.
• Delivered monthly labor cost reporting & workforce analytics, providing insights on operational & financial impact at cluster level.
• Managed end-to-end recruitment & onboarding across three countries, ensuring alignment with local market needs & business priorities.

Company industry:
Catering, Food Service, & Restaurant
Job role:
Human Resources and Recruitment

Group Talent Acquisition & HR Manager

January 2019 - December 2020

Bukhatir Group,

Sharjah, United Arab Emirates

January 2019 - December 2020

• Led change management, revamping HR processes and policies across 22 business units.
• Standardized job titles/descriptions for 1000+ staff and supported job mapping with C&B team.
• Managed end-to-end recruitment for UAE & NA, reducing hiring time by 47% and cutting costs by 56%.
• Improved candidate experience through streamlined processes and close ops collaboration.
• Automated recruitment workflows via the companys HR system.
• Analyzed exit interviews and proposed enhancements to employee experience.
• Built a competency framework for recruitment and performance management.
• Handled employee relations, investigations, PIPs, and terminations.
• Led bi-annual engagement surveys and presented insights to senior leadership.
• Supported manpower audits and workforce planning across all entities.

Company industry:
Construction & Building

HR - Talent Acquisition Associate Manager

October 2017 - October 2018

Majid Al Futtaim,

Dubai, United Arab Emirates

October 2017 - October 2018

Recruitment & Talent Acquisition:
• Managed end-to-end recruitment and executed manpower plans.
• Supported Human Capital team with efficient, customer-focused hiring processes.
• Created templates and ensured proper candidate communication and experience.
• Planned onboarding and orientation for smooth new hire integration.
• Delivered accurate recruitment data for dashboards and reporting.
• Provided periodic reports on recruitment and manpower planning.

Company industry:
Retail & Wholesale

Senior Talent Consultant – Recruitment & Development

January 2016 - July 2017

Korn Ferry Hay Group,

Dubai, United Arab Emirates

January 2016 - July 2017

• Certified Coach and Assessor (KFALP, TalentQ), supporting succession planning and talent development.

Company industry:
Business Consultancy Services

Senior Recruitment & Selection Relationship Manager

December 2006 - March 2016

Bayt.com Inc.

Dubai, United Arab Emirates

December 2006 - March 2016

Joined the organization as Customer Care Executive, moved upward to merit multiple promotions: Recruitment Enterprise Relationship Manager, Assistant Unit Manager, & landed at Team Leader/ Recruitment
 Recognition for successfully helping clients fill vacant positions in a highly effective manner.
 Accredited as the top performer for several months in 2015, 2011, 2010, & top performer of the year 2014, 2009, 2008 & 2007, across all 14 offices.
 3 Leadership Awards 2011, 2012 & 2013.

Company industry:
Internet & E-commerce
Job role:
Consulting

Education

Jordan University of Science and Technology

July 2006

July 2006

Bachelor's degree, Natural Resources and the Environment

Jordan

One of the top universities in the Middle East
View attachment

Jordan University of Science & Technology

January 2006

January 2006

Bachelor's degree, Agricultural Engineering

Jordan

Skills

Business Relationship Management
Expert
Business Relationship Management
Expert
Microsoft Office
Expert
Microsoft Office
Expert
Recruitment
Expert
Recruitment
Expert
Leadership
Expert
Leadership
Expert
Customer Service Management
Expert
Customer Service Management
Expert
Strategic Planning
Expert
Strategic Planning
Expert
Target Setting & Achievement
Expert
Target Setting & Achievement
Expert
Customer Care, Client Servicing
Expert
Customer Care, Client Servicing
Expert
Public Relations
Expert
Public Relations
Expert
Employee Feedback Delivery
Expert
Employee Feedback Delivery
Expert
Enterprise Relationship Development
Expert
Enterprise Relationship Development
Expert
Strategic Business Development
Expert
Strategic Business Development
Expert
Driving Growth
Expert
Driving Growth
Expert
Recruitment Consultancy
Expert
Recruitment Consultancy
Expert
Cross-Sell & Up-Sell Products
Expert
Cross-Sell & Up-Sell Products
Expert
Online Ad-Sales & Marketing
Expert
Online Ad-Sales & Marketing
Expert
Key Account Management
Expert
Key Account Management
Expert
CRM (Customer Relation Management)
Expert
CRM (Customer Relation Management)
Expert
Leadership, Training and Development, Knowledge Transfer, Communication & Interpersonal Skills
Expert
Leadership, Training and Development, Knowledge Transfer, Communication & Interpersonal Skills
Expert
Analytical Skills, Critical Thinking, Conflict Resolution, Group Dynamics, Synergy
Expert
Analytical Skills, Critical Thinking, Conflict Resolution, Group Dynamics, Synergy
Expert
Human Resouces Consulting
Expert
Human Resouces Consulting
Expert
BUSINESS PARTNERING
Intermediate
BUSINESS PARTNERING
Intermediate
CONFLICT MANAGEMENT
Intermediate
CONFLICT MANAGEMENT
Intermediate
DIVERSITY EQUITY AND INCLUSION INITIATIVES
Intermediate
DIVERSITY EQUITY AND INCLUSION INITIATIVES
Intermediate
EMPLOYEE ENGAGEMENT
Intermediate
EMPLOYEE ENGAGEMENT
Intermediate
EMPLOYEE PERFORMANCE MANAGEMENT
Intermediate
EMPLOYEE PERFORMANCE MANAGEMENT
Intermediate
HUMAN RESOURCE MANAGEMENT
Intermediate
HUMAN RESOURCE MANAGEMENT
Intermediate
LEADERSHIP
Intermediate
LEADERSHIP
Intermediate
ORGANIZATIONAL DEVELOPMENT
Intermediate
ORGANIZATIONAL DEVELOPMENT
Intermediate
RESULTS FOCUSED
Intermediate
RESULTS FOCUSED
Intermediate
TALENT ACQUISITION
Intermediate
TALENT ACQUISITION
Intermediate
Recruitment
Expert
Recruitment
Expert
Microsoft Office
Expert
Microsoft Office
Expert
Business Relationship Management
Expert
Business Relationship Management
Expert
Customer Service Management
Expert
Customer Service Management
Expert

Languages

Arabic

Native Speaker

English

Expert

Training and Certifications

Certifications
Certified Sales & Marketing Manager
Certified Coach (KFALP) Assessment of Leadership Potential
Certified Practitioner Assessor (TalentQ)
Certified Assessor (PCA-CSP)
Certified Human Resources Professional (CHRP)
Certified Coach (KFALP) Assessment of Leadership Potential
Nov 2016
Certified Psychometric Assessments Practitioner (TalentQ) Korn Ferry Hay Group)
Apr 2016
CSMM : Certified Sales and Marketing Manager
Jul 2011

Training
Leadership Coaching Professional
Lead International
Dec 2008
Time Management
Lead International
Aug 2008
Decision Making & Negotiation Skills
Lead International
May 2008
Strategic Thinking Professional
Lead International
Dec 2009
Team Building
Lead International
Apr 2009
NLP- For Enhanced Performance & People Skills
In-Learning
May 2013
Training and Development Show
In-Learning
Apr 2013
ABAMI Consultancy and Training, Dubai, UAE
Planning & Team Work
Oct 2014
Presentation Skills
Select Training and Management Consultancy, Dubai, UAE Training
Feb 2015

Recommendations

Huda Kalash

Sep 2017

Sep 2017

Unit Manager-SalesColleague

I have worked with Rasha for over 6 years and witnessed her growth in the company from a customer care executive (I was her direct manager) and then when she moved to different sales roles until reaching a senior one. Rasha is a very hard working person, will always go the extra mile to support her clients, she had a great way of building rapport and keeping the clients connected and interested in the company's services. I highly recommend Rasha to other companies and will always be happy to provide further feedback.

Hobbies and interests

Reading
Drawing / Painting
Writing