Raweya Al Qader

- To manage the performance and plan, design, price, test, develop and launch/promote the designated range of new and existing products / propositions for retail banking segments.
- Responsible for program management, segment bundling and business growth within banking.
- Support internal stakeholders and external strategic partners/clients to ideate and launch banking programs, payment and financing solutions.
- Meet regularly with corporate communication heads internally and externally i.e. private and government entities, to support and generate communication materials like press releases, media alerts and fact sheets promoting women’s segment brand (Dana women banking).
- Coordinate with external stakeholder, i.e. vendors, partner, sponsors to ensure that ADIB Dana image and brand has been promoted as per the bank communication guidelines.
- Propose and manage Dana brand and products communication. Ensuring these are in line with the Bank’s required standard of communication including social media plan. Ensuring proper product/ brand reach, to target markets.
- Provided event support to senior management, product briefings, event briefing for executive interviews.
- Ensure that corporate communication/marketing have used all channels of communication with media. Ensuring all communication channels were intact and operating at full capacity.
- Increase brand awareness by hosting event and CSR initiative to highlight effort on how to empower women and support their financial needs ie Dana Bazaar.
- Program proposition and product solutions support impacting deposit book size of USD 3.2 billion and, segment asset book USD 2.7billion and targeting over 300, 000 female customers.
- Support other segment such as Youth, Gen-Y and expat and Emirati segment

Support and help in establishing the business
Streamlining process, procedure, company policies and goals

Supporting and consulting job to designs and establishes corporate goal-setting strategies, creates and coordinates appropriate training sessions, and partners with the human resources (HR) department to improve existing HR policies.

Analyze, recommend, implement and evaluate processes, producers, system and methods to streamline administration enabling HR team members to focus value adding activities.
Discusses strategy with senior management, makes recommendations and provides expert guidance on industry practices.

As a Customer relationship management (CRM) department my main duties are: \n \n• Review/discusses progress on objectives and consistently sends reminders, updates, and relevant information in a monthly. \n• Providing guidance to Service/Process Reengineering department in their initiatives from a customer prospective. \n• Manage the CRM department and report on the customer experience and the level of satisfaction. \n \nFollowing are some of the achievements and accomplishments during my tenure as manager, CRM; \n \n1. Initiate the complaint mechanism \n2. Improve Web survey. \n3. Improve the process in handling service request and customer inquires. \n4. Initiate an in-house projects to reduce cost. \n5. Initiate and implemented process that improved the data quality from 50% to 97%. \n6. Run campaigns that contributed in generating profits worth of 50 million. \n7. Run the customer satisfaction survey. \n8. Support other Emaar international and other subsidiaries in creating the CRM department \n9. A key member in creating a customer data hub and manage the unit which integrates with all business units and subsidiaries \n10. Create and Review the customer data for the Burj Khalifa Opening. \n \n During this period I was also the manager of special project for two years and my main responsibility is to manage and monitor corporate and departmental performance at a high level in the organisation - utilising MBOs and KPIs.

As an ICL manager my responsibility was to establish an effective and efficient operational control environment so that the Groups assets are adequately protected and risks properly evaluated. \n \nFollowing are my duties \n• Liaising and maintaining close communication with line management and senior management to ensure appropriate support is provided in line with customer needs and stated business objectives. \n• Guiding branches/NSC and MEM departments on operational issues and to ensure appropriate interfaces and synergy of activities amongst various departments as well as consistency. \n• Working very closely with legal and audit for drafting policies to mitigate operational and reputation risk. \n• Providing operational guidance to Service/Process Reengineering department in their initiatives. \n• Rollout the Diary Watch and Management control File workflow in UAE and across the region (Qatar, Egypt, Lebanon, Bahrain, Jordan, and Oman). D/W and MCF is a tool to guide the Operations and the Department Managers in managing their day to day processes and maximising operational efficiencies.