marketing and business development manager
Ichigo Global LLC
Total years of experience :14 years, 10 Months
• Establish and fortify brand recognition and market presence for Pikkaboo, resulting in increased awareness and product visibility.
• Lead the successful development and launch of an enhanced website, resulting in a 50% increase in conversion rates and an enhanced user experience.
• Craft compelling content for Pikkaboo products’ features and descriptions, conducting thorough competitor analysis and integrating SEO strategies to enhance online visibility and customer engagement.
• Devise and execute digital marketing strategies to enlarge the company's online reach and ignite customer engagement.
• Demonstrate creativity and resourcefulness during the COVID lockdown by personally innovating two in-demand products, a personalized name stroller plate and a gardening kit for children, which garnered significant popularity across all stores.
• Conduct thorough research, needs analysis, and competitive analysis to inform product buying decisions.
• Expand store distribution through personalized business relationships, mentoring team members, and optimize operational processes.
• Spearhead partner relationships and eCommerce marketing programs, including the development and management of distribution contracts.
• Collaborate with influential Mom influencers from UAE and Saudi Arabia, strategically leveraging their reach to promote Pikkaboo products.
• Manage successful email marketing campaigns, from conceptualization to execution, targeting both existing customers and prospects.
• Actively represent the brand at industry exhibitions and events, zealously promoting the brand and forging strong connections.
• Spearheaded lead generation and managed a customer database across UAE, Saudi Arabia, and Kuwait.
• Artfully enrolled potential clients in relevant courses through compelling training presentations.
• Crafted effective marketing materials, including brochures and social media ads, 3rd party ads, to promote classes.
• Leveraged Sales Navigator proficiently to source high-quality leads, enhancing precision in lead generation efforts.
• Proactively forged lucrative in-house training opportunities with corporate clients and secured key clients for the digital marketing agency through strategic outreach and relationship-building initiatives.
• Implemented strategic free master classes, inviting target market customers, and skillfully arranged events as a successful upselling tactic, resulting in 30% of class attendees converting to paid courses.
Maximum Internship - 2 months
Client Servicing, du Enterprise
• Liaising with clients to discuss and identify their advertising requirements.
• Working with agency colleagues to devise an advertising campaign that meets the client's brief and budget.
• Briefing media, creative and research staff, and assisting with the formulation of marketing strategies.
• Communicating campaign ideas with the client.
• Liaising with, and acting as the link between, the client and the agency by maintaining regular contact with both, ensuring that communication flows effectively.
• Negotiating with clients and agency staff about the details of campaigns.
• Presenting creative work to clients for approval or modification.
• Writing client briefs and feedback.
• Monitoring campaign effectiveness and deadlines through ongoing follow up.
• Manage client expectations by communicating campaign and project status and issues
• Brief writing, concept development, and creative presentations to clients.
• Experience dealing with a wide range of customers face to face and over the phone amid busy working conditions.
• Excellent spoken and written command of the English language with a cheerful, confident, professional and courteous tone.
• Excellent interpersonal skills and relate well with a wide range of people/customers.
• Experience in resolving straight forward customer conflict.
• Demonstrated excellent attention to detail.
• Demonstrated ability to work effectively as part of a busy team.
• Basic computer skills and working knowledge of Microsoft Office.
• Tolerance for stress in a fast paced working environment.
• Demonstrable success in achieving targets through selling services and products.
◦Plan rosters and duties for staff
◦Liaise closely with other Heads of Department and Support Services.
◦ Maintain close liaison with clients
◦ Effectively communicate policies and procedures
◦ Provide customer and client feedback to further develop standards and reflect market changes
◦ Ensure that the department achieves the required company targets in terms of service level, sales units, and Quality Standards Audits.
◦Ensure through effective communication, that all employees consistently demonstrate an excellent level of customer care and product knowledge.
◦Write training plans for all employees within the department and ensure that the personal development of individuals is monitored to maximize their benefit to the business.
◦ Establish good client relationships and ensure that weekly communication is maintained.
•Business Development
•Web content management
•Liaising with external design agencies as well as advertising agencies
•Recording sales and order information and sending copies to the sales office, or entering figures into computer system
•Organizing and attending events such as seminars, product launches, receptions and exhibitions
• Managing the production of marketing materials, including leaflets, banners, posters, flyers, Emailers
•Conducting market research, for example using customer questionnaires
- Leadership - Marketing Management - Managing Organizations and Leading People - Information Systems in Business (MGMT602) - Quantitative Methods in Business (QUAN601) - Website creation and Google Adwords Advertising (MGMT602) - Managerial Accounting
BS in Marketing and Advertising with honours A American University of Science and Technology (AUST) - Ashrafieh - Lebanon. (July 2011) Faculty of business administration Major: Marketing and Advertising GPA: 3.25/4 Financed 100% of university education through work and scholarship.
Lebanese Official Baccalaureate Omar Farroukh Secondary School - Beirut - Lebanon June 2006 Life Sciences Section