Riyadh Zabir

Leading as Head of Innerwear & Intimates acrosss all Business Units (US, EU and Australasia). Sourcing from low cost geography, material resourcing apart fr China. Vendor management, supply chain, cost negotiation, uphold set KPIs on CSR, quality and sustainability, etc.

As regional head / country head, looking after overall garment business growth from order processing/execution until shipments in the region. Looking after all legal issue, day-to-day admisntration work, finance, HR, CSR, liaison between head quarter, etc. for one of the well reknown US based national brands (enlisted in NYSE under HBI) for ladies intimate apparels having business heritage of over 90 years in business and country offices in various countries.

Hanesbrands Inc. is truly a global manufacturer, whole seller and retailer in basic underwear and intimate apparels and has over 55, 000 employee worldwide.

Innovative and results-driven leader focused on achieving exceptional results in highly competitive industry: 100% export oriented apparel manufacturing operation that needs continuous monitoring and improvement to gain competitive advantage. Led the company in a turnaround effort that took the company from near layoff and declining orders to stability and consistent. Re-engineered business process, redesigned commercialization plan, developed new branded customers, recruited most professional heads from the industry and instilled urgency for financial discipline. Developed a 3-years
business strategy and plan. The operations stabilized and the company counting growth.

• Developed productive sourcing relationships throughout North American and Canadian garments importers and retailers. Result: capitalized on growth opportunities through development and process redesign and
optimization.
• Arranged and initiated international factoring / PO financing to stabilize financial discipline at company's
critical moment.
• Through effective negotiation and commitments to buyers, confirmed 2 years export orders for the company under "buy-back-guarantee" which secured 88% of the production capacity on the 1st year of the business plan.
This ensured to cover up cost of production and payables.
• Reduced inventories by over 40%, while improving fill rates by 55-60% and reducing operational lead times in half.
• Developed an effective blend of a best practice, team-work based culture, combined with the execution of organizational goals, strategies and measures which supported the turnaround of the company.

• Worked closely with senior managers of designer collections providing assistance on developing Harrods own branding and identity.
• Formulated marketing strategy for newly established Harrods retail brand.
• Prepared brand equity of Harrods own branded items
• Presentation of weekly sales data to senior managers and vice presidents to understand core value of some specific brand.
• Guided a fifteen members team and provided targets to achieve objectives.
• Used to work in a multi cultural environment within a matrix structure.
• Hold trainings & workshops on brand development, identify brand equity and core value in relation to the traditional fashion in British culture.

• Coordinate mail delivery distribution team from Royal Mail Group for distributing CILT's promotional
products and services.
• Maintain database for it's client's base from all over United Kingdom.
• Reporting to the Sr. Manager, Mail Delivery Distribution and prepare weekly report for the top management.

• Developed a detail business plan with financial forecasting for one of the drugs: Avolve / Avodart for Benign
Prostatic Hyperplasia (BPH) market segment of Malaysia & Singapore with the help of Marketing Excellence
Program (MEP)
• Prepare weekly marketing presentations and reports for the management of it's Regional Head Quarter i:e: for
Business Category Managers, Brand Managers, Marketing Director and Managing Director.
• Prepared day-to-day sales synopsis and organized weekly meetings with Regional Sales Managers.
• Prepared action plan within deadline and report to Business Category Manager.
• Arranged regional trainings & workshops on: effective ways of developing a brand and its sustainability.