Marketing Lead
NVIDIA
Total years of experience :12 years, 8 Months
Working for the NVIDIA Developer Programs as Marketing Lead under direct supervision of South Asia Head
Key Responsibilities
• Support marketing manager in direct marketing to generate, qualify and provide leads to sales
• Present and consult digital marketing solutions to prospective clients to acquire the business.
• Continually seek new revenue opportunities to create a strong sales pipeline and meet company targets
• Develop, execute and administer digital marketing campaigns for clients on social media platforms cutting across Facebook, Instagram, Google, LinkedIn, YouTube, and Twitter
• Review, innovate, recreate and enhance marketing content for client brands to strengthen the brand message, attract more customers and circumvent competition
• Work with US Customer Intelligence team to create BI dashboard solutions
• Establish collaboration with Integrated Marketing Team & Integrated Agency Team to ensure best in class creative development and execution
• Manage interface and dependencies with other business functions such as Sales, Finance, and Operations
• Develop and maintain positive working relationships with clients
Key Achievements
• Accomplished record conversion of opportunities in a year contributing to 40% increase in revenue
• Helped sustain revenue and margin during COVID times by generating a large number of orders
Key Highlights/Achievements
• Developed insight to the financial need of prospective customers, and promote products and services accordingly
• Prepared credit applications, credit proposal package, and other related documents
• Networked with real estate and car salespersons to push credit finance to their customers
• Developed sales strategies in collaboration with product marketing to improve market share in all product lines
• Evaluated current product use & emerging requirements of clients to seek new product cross-selling opportunities
• Implemented sales training to upskill field sales staff closely working with District & Regional managers, resulting in 30% increase in sales
• Revived and brought into business the NPA portfolio translating into significant growth in revenue
Key Highlights/Achievements
• Developed and executed end-to-end marketing plans for the product
• Owned media content/campaign creation from concept to final production/programming within digital platforms
• Generated huge campaign response, resulting in 30% growth in clientele for the emerging products
• Social Media campaign generated 20-30% additional revenue to the company
Key Highlights/Achievements
• Managed content generation and production across all media platforms
• Equipped sales team with appropriate tools/materials & presentations to help them achieve commercial objectives
• Handled PR activities, participated in media planning and engagement
• Drove customer engagement on new or changed products facilitating 15 % growth in sales
• Collaborated in planning and design of company website and other advertising media to increase media presence
Masters in Business Administration (MBA)
Bachelors of Computer Application
Higher Secondary School
High School