Salma Ahmed

• Partnered closely with the CEO to elevate corporate branding and spearhead internal marketing initiatives, such as newsletters, events, and press releases.
• Established best practices in internal communication and promoted knowledge sharing through the ITS Academy, enhancing employee engagement.
• Contributed significantly to the development of the Organization Business Plan and Go-To Market Plan, emphasizing thorough research, market segmentation, and strategic campaign design.
• Developed a variety of tailored reports that provided actionable insights, driving informed decision-making and optimizing marketing strategies.
• Leveraged data analytics to measure campaign effectiveness, resulting in improved ROI and increased brand visibility.