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Sami Al Mashni, Founder & Owner

Sami Al Mashni

Founder & Owner·Privet Business

Jordan

Master's degree, Marketing

Work experience

Total years of experience: 26 years, 3 months

Founder & Owner

April 2015 - Present

Privet Business

Amman, Jordan

April 2015 - Present

• Import preowned vehicles from USA, Electric & hybrid -Tesla, Ford Fusion & Lincoln, Chevrolet Volt & Spark electric, Honda CRX, VW Jetta- Although, Last six years, I switched to the future of automobile... So dedicated and specified to EV, import Tesla and some other EV brands from USA.
• Real Estate business, buying, selling and rent.

Company industry:
Automotive Dealership & Distributor
Job role:
Sales

Sales Manager

October 2014 - March 2015

INFINITI, Bustami and Saheb Trading Company (BSTC)

Amman, Jordan

October 2014 - March 2015

The company is the first and the exclusive dealers of INFINITI in Jordan since 2011. As well as, it is the exclusive dealer of NISSAN since 1969.

Responsibilities :
• Setting sales strategies with divisional heads in order to choose the right strategy as one direction toward common goals.
• Contribute to the formulation of the sales strategy for the year by presenting SWOT analysis for the market and participating in relevant discussions.
• Leading role in strategy formulation for campaigns and promotions for sales operations.
• Prepare and finalize annual sales targets, Volume, Profit, and CS.
• Participate in planning for each of the event/promotional activity/campaign planned for the year
• Ensuring that sales team have a full understanding of sales plan, goals, and company strategy which bring more harmony in works environment makes achievements even smother.
• Monitoring monthly results with set objectives and follow up along with appropriate majors to ensure target achievement.
• Establishing and maintaining an effective lead management system to ensure quality follow up and higher closing rate.
• Work on and develop an integrated plan that optimizes market share and profitability of existing or new products and services.
• Organize and conduct concerned departmental meetings.
• Maintain overall responsibility for the updating and usage of retail customer’s database.
• Adhere to the achievement of model mix as per the plan.
• Coordinate with marketing dept for proper implementation to all planned promotional campaigns for sales operation.
• Monitor all sales processes, identify opportunities and implement an appropriate plan for improvements.
• Ensuring all members of staff fully understand their role, function, responsibilities and expected result.
• Motivating the staff to achieve agreed results.
• Identifying strengths and weaknesses of members of staff and redressing the weaknesses through on the job coaching, training, motivating and by example.
• Monitoring closely on the customer satisfaction CS results and full responsibilities of needed action toward achieving set targets.
• Coaching training leading by example to enhance capabilities of sales team in providing high level of customer services.

Company industry:
Automotive Dealership & Distributor
Job role:
Sales

Marketing Manager

August 2010 - March 2013

HEMAIA Jordan for Cash in Transit and ATMs' Replenishment

Amman, Jordan

August 2010 - March 2013

The company specialized in “Cash in Transit” through offering funds, gold, jewelry and precious materials services, as well as "Replenishment" of ATMs. We established in Amman in 2006 and began works on floor on October 2007, and within no time we became one of the main players in "Cash Management" business.

Responsibilities :
Develop & Apply new Marketing, Sales, and ‘PR’ strategies to increase our Market Share, which becomes so far 45% of the main potential market -Bank Sector- while was 20% when started my duties.

Company industry:
Other Business Support Services
Job role:
Management

Sales Manager

February 2009 - March 2010

Rolls-Royce, Mohammed Yousuf Naghi Motors

Riyadh, Saudi Arabia

February 2009 - March 2010

The company is the largest BMW distributor in the Middle East and has been the sole agent for the same since 1990. In 2001 the BMW Group owned MINI brand joined the family of exclusive niche motor cars and in 2002 BMW Groups newest marquee, Rolls-Royce Motor Cars made its debut in Saudi Arabia. Both Mohamed Yousuf Naghi Motors and BMW Group had unprecedented growth and success in Saudi Arabia over the last decade.

Responsibilities :
Reestablishing the Rolls-Royce business in Riyadh includes Sales & Marketing to reach an extreme goal I was set with the concern people of 250% sales increase with the new born baby of Rolls-Royce the ‘Ghost’ beside the main family of Rolls-Royce the ‘Phantom Family’, and that was achieved. Beside efforts in establishing the first showroom in the Middle East with 99% Corporate Identity ‘CI’ and we were so proud of that.

Company industry:
Automotive Dealership & Distributor
Job role:
Management

Senior Sales Consultant & Regional Sales Manager Assistant

May 2001 - December 2008

Mercedes-Benz, Juffali Automotive Company

Riyadh, Saudi Arabia

May 2001 - December 2008

The company is the largest Mercedes distributor in the Middle East and has been the sole agent for the same since 1948 . Currently engaged as a sales consultant, regional sales manager assistant and marketing of several vehicles.

Responsibilities :
• Retaining key focus on business development, planning, implementing and coordinating sales activities to achieve sales and gross profit margins set by management.
• Evolving sales strategy, ascertaining budgetary requirements and initiating market and competitors studies for the new Mercedes M-Class and a variety of other cars.
• Evaluating and motivating the sales force, spearheading training initiatives for force in Riyadh, maintaining strong customer relationships and serving as the cars options adviser.
• Spearheading product launches and overseeing coordination for special events like the Riyadh Motor Show in addition to resolving customer problems and reporting to higher management periodically.
• Following up on current and back orders to ensure liquidity of sales cycle,
ensuring customer satisfaction and serving as the adviser for workshop services development .
• Managing key customer relationships and negotiating customer agreements according to annual operating plans while successfully delivering against the customer's expectations.

Company industry:
Automotive Dealership & Distributor
Job role:
Sales

Marketing Researcher

April 1999 - April 2001

RHE Jeraisy

Riyadh, Saudi Arabia

April 1999 - April 2001

The company formed in 1958 is a holding company for ten Saudi, 100% fully owned subsidiaries, which are engaged in various commercial and manufacturing activities, mainly focusing on office automation and furnishings.

Responsibilities :
• Prioritized sales activities and customer prospect contact towards achieving agreed business aims, including costs and sales productivity, according to researched market development strategy.
• Conducted market research for printers, promotion campaigns, customer satisfaction and sales optimization strategies in addition to integrating sales efforts with research results.
• Monitored market trends and facilitated the development of profitable business and sustainable relationships through comprehensive marketing research and activities to aid business development.
• Maximized sales opportunities across existing client portfolio, developed strategic partnerships and reported on performance achieved against targets envisaged in the sales plan.

Company industry:
Distribution, Supply Chain & Logistics
Job role:
Marketing and PR

Sales Consultant & (Marketing/Sales) Manager Assistant

April 1998 - April 1999

Salbashian Trading Co.

Jordan

April 1998 - April 1999

The company started in 1947 as a Photographic Products Importer in Jordan and within a short time it became the largest photographic distributor and photo finishers there with a total of 60% market share. Later many divisions were added such as: FMCG Products division, Electronics division, Medical and Dental equipment division, Graphic Arts division and Photo Division.

Responsibilities :
• Built and developed intimate relationships across key accounts through constant monitoring of solutions to grow and support the business.
• Planned and implemented overall strategy within the product range ( like Kean Natural Juices ) and created avenues for development of potential key accounts.
• Developed sales and marketing programs, established volume levels, sales account plans, formulated market strategies and initiated new account formation.
• Delivered sales and account growth, serviced all aspects of the sales plan across designated key accounts and business prospects, kept records of collection and status of accounts up to date.
• Resolved conflicts and mitigated complaints, settling disputes and grievances among customers to ensure smooth operational relationships.

Company industry:
FMCG
Job role:
Consulting

Education

Bahçesehir University BAU

October 2022

October 2022

Master's degree, Marketing

Türkiye

GPA (point): 3.75 out of 4

GPA (point): 3.75 out of 4

Master of Arts - MA, Marketing with Thesis/in English. As many of University projects and even the Thesis was dedicated to EV, and EV business, industry. Thesis "The consumer approach to sustainability in the automotive sector/ Jordan" Grade: 4-point GPA 3.75 (94.16 percentage grade) Bahcesehir University (Bahçeşehir Üniversitesi-BAU), Istanbul, Turkey. An international university (USA, Canada, Germany, Georgia, Italy, Turkey, Turkish North of Cyprus and China). Top 10 Turkish private universities. Top 801 world wide universities, according to "The Times Higher Education World University Rankings"

Al-Zaytoonah University of Jordan

September 1997

September 1997

Bachelor's degree, Marketing

Jordan

Skills

Strategic Sales & Marketing Management, Account Management, Business Development
Expert
Strategic Sales & Marketing Management, Account Management, Business Development
Expert
Training & Development, Team Building, Innovative Problem Solving & Analytical Thinking
Expert
Training & Development, Team Building, Innovative Problem Solving & Analytical Thinking
Expert
Communication & Interpersonal Networking, Group Dynamics, Team Building & Synergy
Expert
Communication & Interpersonal Networking, Group Dynamics, Team Building & Synergy
Expert
Planning & Implementation, Budgeting, Client Development, Target Achievement, Market Penetration
Expert
Planning & Implementation, Budgeting, Client Development, Target Achievement, Market Penetration
Expert
Market Evaluation, Competitor Analysis, Target Formulation & Achievement, Promotions.
Expert
Market Evaluation, Competitor Analysis, Target Formulation & Achievement, Promotions.
Expert

Languages

Arabic
Expert
English
Expert

Memberships

AMG CLUB K.S.A. - MERCEDES-BENZ

Its a Membership witch you will have when you own one of the uniqe AMG MERCEDES-BENZ vehicles

May 2007

Training and Certifications

Training
The Passenger Cars Sales Training / W164 (New M-Class) Launch Training
DaimlerChrysler Middle East Training Centres (UAE)
May 2005
Sales Product Training
DaimlerChrysler Middle East Training Centres (UAE)
Sep 2003
Selling Skills One
DaimlerChrysler Middle East Training Centres (KSA)
Dec 2004
Customer Service Orientation & Awareness
Meirc Training & Consulting (KSA)
Jun 2005
The Passenger Cars Sales Training / CLS Introduction
DaimlerChrysler Middle East Training Centres (UAE)
Oct 2004
The Passenger Car Training / SLK (R171) & C-Class (W203)
DaimlerChrysler Middle East Training Centres (UAE)
Apr 2004
The Culture of Driving & Dialogue
Daimler Benz, Euro Training (Germany)
Jul 2008
The Passenger Car Product Training Course / Introduction of the E-Class (W211)
DaimlerChrysler Middle East Training Centres (KSA)
Mar 2002