Sanad Shaikh

Managed the agency’s key accounts, serving as the liaison between agency staff, client marketing teams and outsourced vendors. Defined client requirements and project parameters, guiding teams in the delivery of campaign strategy and related marketing collateral.

• Working with creative team to devise advertising campaigns that meet the client's brief and budget
• Carrying out client competitor research - print, radio, outdoor, TV & digital
• Prioritizing artwork finalization with studio manager, based on campaign deadlines
• Managing internal & external JSRs to ensure timely execution of jobs
• Liaising with digital team on new media requirements - Social media, application development & display network
• Working with third party vendors for production of marketing collateral
• Proof reading copy & final artwork files
• Organizing photo shoots
• Overseeing budget & billing
• Identification of new business opportunities from both existing and new clients

Brands managed but not limited to

• Himalaya Herbals
• Samsonite & American Tourister
• Clean Co
• Baskin Robbins
• Budget Rent a Car
• Al Ain Dairy
• Mobil 1 Lubricants
• Al Gurg Paints

Managed five key accounts. Built positive relations with clients, gathered competitive intelligence and assisted in business development initiatives that resulted in new account acquisition.

• Providing market intelligence to identify clients and needs
• Building data & generating leads of potential clients
• Following up new business opportunities & setting up meetings
• Meeting and liaising with clients to discuss and identify their ATL & BTL requirements
• Working with agency colleagues to devise advertising campaigns that meet the client's brief and budget
• Liaising with media agencies, production houses & printers
• Communicating developments on campaigns/projects to clients
• Carrying out market research & market visits to monitor client competitor activity & campaigns
• Managing costs and invoicing clients
• Planning and preparing presentations

Brands managed but not limited to

• Panasonic Marketing Middle East
• Michelin
• Daewoo Electronics
• Utmost Electronics
• Pelikan Middle East

Worked closely with event production & marketing teams to provide with quality data for running & launch events. Researched various industry topics for related events.

• Conducting & analyzing extensive industry & trends research into specified markets ranging from Information Technology, Telecoms, Energy & Alternative Investments.
• Undertaking detailed telephone research with senior-level business executives.
• Identifying & researching potential strategic partners, publications, & other media entities.
• Developing lists of the top customer prospects
• Identifying potential trade show topics with a high potential for success.
• Liaising with Event Marketing & Database Manager to receive Competitor product information
• Data entry of directories, delegate lists & other various Lists
• Phone & web research through various search engines & directories to find full contact details of various job titles in different industries & potential delegates

Conferences covered for Terrapinn

• Middle East Rail
• Private Equity World Middle East
• The Internet Show Middle East
• Cards and Payments Middle East
• Telecoms World Middle East

• Preparation of supplier & sub contractor payments
• Supplier accounts reconciliation
• Booking of journal vouchers & invoices
• Maintaining general ledgers & recording day to day transactions