Sanjeev Unnithan

Responsible for the optimal distribution of mobile handset of brand Lava & Tecno.
Innovate & adapt ways to drive sell through of the assigned brand and products.
Dealer visit for creating and building profitable relationships by leveraging range of products and services through and also for supporting the sales team.
Collecting market intelligence data including environmental, customer and competitor information and giving the update and feedback to the management.
Leading the sales team and communicating plan, price, promotion, schemes and incentive programs to drive the distribution sales.
Training the team for merchandising of the assigned products in the dealer shelf in the best optimal way to get the first attention of the walk-in customers in the dealer store and also feedback and suggestion on the market merchandise to the brand.
Analysing the MIS report on a periodic basis and providing feedback to the sales team and Reporting Manager.
Maintaining the work / process discipline for self and team members.

Mobile Handset, Accessories & Device Distribution)
Key Result Areas:
•Responsible for the optimal distribution of mobile handset, accessories & other devices of Samsung, Huawei, Nokia, Alcatel & in house accessories.
•Innovate & adapt ways & means to drive sell through of the assigned brand and products.
•Ensure market retention, market share & shelf share sustains & grows thru robust distribution in the assigned territory.
•Dealer visit for creating and building profitable relationships by leveraging range of products and services through and also for supporting the sales team.
•Collecting market intelligence data including environmental, customer and competitor information and giving the update and feedback to the management.
•Leading the sales team and communicating plan, price, promotion, schemes and incentive programs to drive the distribution sales.
•Build compressive training & development plan for the sales force.
•Managing smooth branch operational for distribution by scheduling and assigning employees, managing the daily operational activities sales/collections/stock management/technical operations/Inter departmental coordination’s etc.
•Training the team for merchandising of the assigned products in the dealer shelf in the best optimal way to get the first attention of the walk-in customers in the dealer store and also feedback and suggestion on the market merchandise to the brand.
•Maintaining professional and technical knowledge by attending training workshops, reviewing professional publications, establishing personal networks.
•Analysing the MIS report on a periodic basis and providing feedback to the sales team and Regional Manager.
•Maintaining the work / process discipline for self and team members.

Handsets, Devices, SIM & Recharges)
Key Result Areas:
•Designed and executed channel sales & distribution strategy to achieve segment-wise targeted sales volumes, state & city-wise market shares, reach and coverage objectives
•Analysed the client list for growth opportunities; mapped and supervised new sales prospects
•Planned, formulated and implemented marketing strategies and promotions to increase market penetration and to drive revenue and profitability by maximizing sales
•Conceptualized and executed innovative promotions to enhance brand visibility and a suitable media plan, in coordination with the marketing team and external agencies
•Accomplished and exceeded volume and profit goals by nurturing partnerships with existing customers
•Supervised sales and marketing manpower as well as the hiring and training of personnel
•Established retail channel schemes at the zonal level based on circle guidelines
•Trained and mentored Sales Team for enhancing their execution efficiency to drive the business growth
•Assessed and analysed the impact of trade promotions/ schemes/ promotions/ contest being run by the circle and communicate feedback to zonal manager & circle marketing
•Supervised MIS generation and analysis on a periodic basis and provide feedback on best practices to zonal head

Telecom Prepaid - SIM & Recharges)

Key Result Areas:
•Identified and appointed Channel Partners & Retailers
•Ensured stock norms at distributor points and initiated primary/secondary/tertiary planning and analysis
•Drove acquisition and revenue targets for the assigned territory; ensured DPL, activated OL, transacted OL, and managed active OL as per the compliances
•Coordinated for all marketing activities and ensured optimum market penetration and focus on outlet expansion
•Focussed on network coverage, recommendations and competition tracking
•Analysed market trends & suggested methodology to exploit market trends
•Maintained customer centric focus and ensured high orientation of service levels to customer & retailers

Handsets, Devices, SIM & Recharges)

Excellent exposure to UAE (Dubai, Sharjah, Abu Dhabi); leveraged more than 45 direct channels (distributors) in the assigned territories and managed 100+ direct & indirect team members. Rewarded with foreign trips for achieving the activation target

Bank Accounts & Credit Card)