Country Communication & Interior Design Manager
Ikea - Saudi Arabia
Total years of experience :17 years, 0 Months
Lead and inspire the Creative function to use the knowledge of IKEA home furnishing and people's life at home to grow the business.
Lead, inspire and challenge the creative team and the store Com&In managers to take actions that exploit commercial opportunities both in the short- and long term.
Partner with the commercial team to stimulate and increase interest in home furnishing throughout the organization and across all channels.
Lead the Creative team in order to secure relevant and inspiring solutions in the area of range presentation, an optimal store layout and effective communication, digital design & content that builds the IKEA Brand, and delivers against business results.
Lead and manage the creative process to ensure securing a multi channel approach to all creative solutions.
Provide solutions that cover all customer touch points in alignment with external communication.
Develop communication campaigns for tactical initiatives.
Develop creative digital content.
Secure that the country commercial team has the right understanding of the customer journey (store & Online), range presentation and communication in order to contribute to the development of creative solutions across all channels.
Contribute as a member of the brand team with knowledge of people's life at home and consumer shopping behavior in order to create and implement the country business plan and other relevant strategies aligned with global IKEA priorities.
Build Creative competence and secure succession for future growth by leading the process of creating a strategic plan for how to recruit, develop and retain high performing and passionate Creative talent.
Secure vitality and seasonality by giving the direction for creating and executing the commercial calendar together with other commercial functions.
Develop the creative function by working strategically, gathering and analyzing information, drawing conclusions and creating short, mid and long term plans.
Be the creative leader by initiating and facilitating workshops to generate creative directions and challenge the store Com&In mangers to do the same.
o Lead, inspire and challenge the Country Communication & Interior design team to strengthen the uniqueness of the IKEA identity in range presentation, communication and home furnishing solutions.
o Support the Country Communication & Interior design team in creating a clear country range presentation guidance and strategy to create a country vitality and change master plan.
o Challenge the Country Communication & Interior design team & other functions within the organization to improve their knowledge of people's life at home and translate this knowledge into relevant, functional, aesthetic and commercial home furnishing solutions.
o Coach and support the store Communication & Interior Design teams in the use of global tools, proven solutions, best practices and when needed make the global solutions locally relevant to guarantee high quality, simplicity and efficiency.
o Contribute with deep knowledge and competence of range presentation when working together with the Commercial Team.
o Actively support in developing the country business plan, contribute to delivering the department action plan and ensuring that all Range Presentation initiatives are focused on growing the IKEA business and supporting sustained long-term profitability.
o Act quickly to exploit commercial opportunities and understand the impact of actions on the financial results.
o Lead the designing process of Range Presentation solutions & communication that is part of the country commercial calendar & deliver it across the organization.
o Keep up to date and knowledgeable about home furnishing, retailing and trends in order to support the Country Communication & Interior Design team to generate creative directions that inspire the store team.
o Be the creative leader by initiating and facilitating workshops to generate creative directions.
o Ensure that change management is implemented smoothly through strategies that effect the change, controlling the change and helping people understand the reasons behind the change to adapt to it in a short time.
o An essential stakeholder in the commercial team to meet commercial goals within different functions within the organization.
o Build and develop strategies that secure the achievements of the function KPI's.
o Build working methods to secure a smooth operational excellence.
o Lead and inspire the store Com&In team to use knowledge of IKEA home furnishing and people's life at home to grow the business.
o Partner with the store manager to stimulate and increase interest in home furnishing for all co-workers in the store.
o Be the creative leader by initiating and facilitating workshops to generate creative directions.
o Secure vitality and seasonality in the store by creating and implementing the country commercial calendar together with the store management team.
o Lead the store Com&In team in securing relevant and inspiring range presentation solutions, an optimal store layout and effective and efficient store communication that builds the IKEA Brand and distances IKEA retailers from the competition.
o Secure that the store commercial team has the right understanding of store layout, range presentation and store communication thereby contributing to the work method for range presentation.
o Contribute with knowledge of people's life at home and consumer shopping behavior in the creation and implementation of the store business plan.
o Based on the national competence development plan, identify current and future business needs in order to recruit, develop and retain the high performing and passionate store Com&In team.
o Lead and challenge the Com&In team to constantly take actions that exploit commercial opportunities both in the short- and long term.
Established a ladies branch for Interior Ddesign & Architecture
Worked on Hospitality Projects, (Architectural and Interior planning)
Estimated material requirements and costs, and presented design to client for approval
Meet with clients and discuss their needs and design requirements
Assist in modifying drawings, preparing design and contract documents
Developing space plans
Developed and formulated the total interior design concept for projects
Developed awesome relationships with clients, vendors, architects and other project team members
Helped in creating a family like atmosphere in our work space
Managed to get all employees to work as one team for one purpose
Design residential and commercial projects
Select color themes, materials and furniture
Order, purchase Furniture and materials
Supervised on site for work progress
Did marketing for materials and furniture
Worked as a freelancer in graphic design and interior design.
Designed residential and commercial projects
Prepared space plans and created conceptual designs
Ensured customer problems/inquiries were handled quickly and efficiently, with courtesy, fairness and equity
Ensured each customer had an informative and positive experience
4.08 GPA Was selected as a member of the national Honor Society
