Senior product manager
Elegant Care Group
Total years of experience :14 years, 2 Months
Elegant Care group is a well established joint stock Middle East regional group of companies having its head quarter in Cairo, which has several global business partners (Netherlands, USA, Germany, and Switzerland)
Job Role:
-Developing strategies and tactics to achieve successful market entry of several products in multiple therapeutic areas (Wound care, Plastic surgery & Urology lines) into key strategic product areas with the objective of maximizing market penetration and profitability for Elegant are Group.
•Formulation and on ground implementation of business plans, management of product marketing activities, and the execution of new product introductions.
•Planning and execution of product launches including pre-launch activities and post launch follow-up and support.
•Collaborate with field sales team, training, coaching and management
•Close follow- up with KOLs and patients to validate, deliver and evaluate marketing strategies and programs.
In a completely different industry, this job entitles me to:
• Support the marketing department with annual plans for new business brands, to enhance company revenues/profits.
• Execute the current annual plan for existing business
• Monitor budgets and financial figures related to marketing campaigns.
• Closely monitor and analyze sales volumes, market share trends and competitive activity.
• Coordinate product management and/or cost reduction projects with internal and external resources to achieve results (product development, production planning, trade promotion, sales, market research, consultants and advertising agencies).
Intermark-gsw is a leading healthcare communication consultancy in the Middle East with international affiliation, which deals with several multinational companies on partnership basis.
In-depth understanding and analysis of pharmaceutical market trends, IMS data analysis, and pharmaceutical competition in several areas of therapy, especially cardiovascular, diabetes, biologic therapy, and vaccines.
Dealing with multinational pharmaceutical companies in the AfME region (Africa, and the middle east) especially Egypt and Gulf, in terms of product launch plans, patient programs development, event management and action plans.
Develop marketing campaigns medical and marketing materials:
Used by the sales force in the field (detail aids, drop cards, brand reminders)
Patient program booklets, tools, and event elements.
Digital communication elements websites, videos and software structures.
Training materials and objection handlers for the medical representatives.
Measurement and tracking indicators to evaluate the designed programs success.
Journey is an international affiliated Human resources agency based in Egypt.
Job role:
Build identity and branding guidelines of the company.
Assist in developing the online presence of the company.
Assist in developing evaluation systems for the company and loyalty programsfor the target audience.
PINNACLE HealthCare is an independent company specializing in Continuous Medical Education & Healthcare Policy Research.
Target Territories: Middle-East & North Africa
Job Role:
Developed Business Model that differentiates PINNACLE.
Developed the company website and the medico-marketing proposals to several multinational pharmaceutical companies through gap-analysis in the targeted market to customize the design educational program so that it delivers maximum impact.
