Sarah Ghorayeb

-Developing the Marketing Strategy
-Developing the Marketing plan and budget
-Liaising with the Kitchen equipment suppliers and food ingredients suppliers to promote the company’s portfolio of brands
-Managing visual merchandising
-Planning for exhibitions: Gulfood, Gulfhost, GRLC and others
-Managing sponsorship budget for the exhibitions
-Planning for demonstration events for our clients
-Creating the new corporate identity
-Planning for the launching of new brands
-Initiating and closing deals with media and PR partners
-Compiling financial and statistical reports
-Developing the new website, under process
-Developing the digital strategy, under process

Brands: Margherita (Franchise, Italian cuisine); Semsom / Semsom express (Franchise, Lebanese cuisine); Pan Jan (Pan Asian cuisine); Kalila (oriental bakery & cafe); Square Meater (Burger joint); Aseil (Saudi cuisine), the Courtyard City (Dining Destination)
- Developing the marketing plan according to the business plan and budget of every brand
- Planning for the pre-opening of F&B outlets
- Managing the social media accounts of all 7 brands
- Handling the preparation and completion of all marketing materials
- Sourcing all marketing material in coordination with the procurement department
- Participating in the menu engineering process
- New menu launching
- Planning for events and special campaigns
- Delivery service activation
- Establishing the bulk mailings and SMS campaign system
- Initiating and closing deals with media partners
- Compiling financial and statistical reports
- Monitoring each brand’s performance through KPIs

- Development of VAS and Mobile applications after conducting market research
- Content Management of the Mobile TV project for the operator “Touch”
- Implementing the company’s marketing campaigns
- Developing and managing Sales & Marketing budget
- Organizing planning and controlling exhibitions
- Managing sponsorships for game shows
- Preparing monthly and weekly reports that communicate progress status, targets and goals
- Supervising the preparation and delivery of new products and VAS services to meet deadlines.
- Representing the company at business meetings and conferences to promote the company and discuss future business opportunities

• Directing and overseeing the company marketing function to identify and develop new customers for products and services
• Choosing appropriate markets for each prospect/Client based on solid knowledge of telecom marketplace
• Writing marketing emails to be sent to customers & sales prospects.
• Responsible for maintaining & updating the company’s website & social media
• Assisting in organizing promotional events
• Booking advertisement space
• Assuring that all services are bound prior to effective date
• Following up on the technical team to meet deadlines

• Contributing in the implementation of the company’s marketing campaigns
• Developing a project Plan for finalizing company literature (Brochures, technical documentation, packaging, user manual, installation CD)
• Participating in the online, web and email marketing campaigns
• Organizing and presenting information regarding company products and services for existing and prospective business. Following up to ensure timely turn-around response
• Assuring that all services are bound prior to effective date
• Following up on the technical team to meet deadlines