سوسن عطية

Develop and execute comprehensive regional marketing strategies across the GCC, aligning brand objectives with local market dynamics, OEM requirements, and overall business goals.
• Act as the primary point of contact with OEMs, leading ongoing communication related to business planning, annual budgeting, marketing alignment, and performance reviews to ensure strategic consistency and compliance.
• Lead and manage group-level marketing budgets for both Automotive Division and Spare Parts Division, ensuring accurate forecasting, cost control, and optimal allocation of resources across all branches.
• Oversee the planning phase of group expansion initiatives, contributing to market entry assessments, feasibility studies, marketing roadmaps, and launch strategies at a regional level.
• Drive and coordinate cross-border marketing campaigns across digital, social media, CRM/email, PR, and events, ensuring cultural relevance, market effectiveness, and brand consistency.
• Analyze regional consumer behavior, market intelligence, and performance data to identify growth opportunities, optimize campaign effectiveness, and enhance customer engagement and conversion.
• Collaborate closely with local country teams and branch marketing functions to adapt and implement tailored campaigns while maintaining alignment with regional brand guidelines.
• Monitor, evaluate, and report on regional marketing performance, tracking KPIs, ROI, and campaign effectiveness, and presenting insights and recommendations to senior management and OEM stakeholders.
• Build and maintain strong relationships with regional partners, agencies, media outlets, and vendors to strengthen brand presence and execute high-impact marketing initiatives.
• Stay abreast of industry trends, competitor activity, and cultural nuances across the GCC to ensure continuous improvement and sustain regional competitiveness.

• Strategic Budget Management: Develop and oversee the marketing department's budget, ensuring optimal allocation of resources for maximum impact.
• Comprehensive Marketing Oversight: Direct branding, advertising, and promotional campaigns across both offline and digital platforms to enhance visibility and engagement with target audiences.
• Leadership and Team Management: Lead and mentor a multidisciplinary team of marketing professionals and admissions staff, fostering a collaborative and results-driven work culture.
• Performance Reporting: Prepare and deliver detailed quarterly and annual reports to senior management, providing insights into key performance metrics and strategic recommendations for further growth.
• Parent Engagement Enhancement: Design and implement effective parent engagement programs, facilitating regular communication and feedback mechanisms to strengthen relationships and build a supportive community.
• Strategic Partnerships: Cultivate and nurture relationships with feeder schools to drive enrollment growth and foster collaboration opportunities within the education ecosystem.
• Community Engagement Initiatives: Identify and spearhead relevant community-based initiatives to bolster awareness, enhance brand perception, and establish the school as a valued contributor to the local community.
• Campaign Management and Optimization: Oversee the execution of marketing campaigns, ensuring adherence to deadlines and quality standards, while continuously analyzing performance data to refine strategies and drive continuous improvement.

● Maintain extensive knowledge of current market conditions and ensure that any directly relevant information is communicated to key stakeholders.
● • Prepare and monitor the marketing budget on a quarterly and annual basis and allocate funds wisely.
● Oversee and approve marketing material, from website banners to hard copy brochures and case studies and report on the performance of marketing campaigns, gain insight and assess against goals
• Develop relationships with businesses and community groups to promote the Hospital and their Services.
Monitor campaign performance, produce relevant and timely reports and recommend changes to campaign execution based on data insights.
Develop, draft and distribute media releases/advertisements that meet the marketing strategy of the Hospital and that comply with set policy guidelines.
● Create marketing plan, and work with teams to plan exhibition and content site marketing campaigns to meet strategic objectives.
● Ensure all marketing collateral, email marketing, website content and digital marketing is thoroughly proofed, adheres to brand guidelines, and agreed Informa standards.

• Create media plan and Prepare all the marketing activities & plans within agreed budget.
• Anticipate patients/client needs and work with team to proactively develop solutions to address them
• Develop, integrate and execute both traditional marketing and digital marketing strategies under the direction of the marketing manager.
• Responsible for Setting & preparing the events calendar starting from the planning, budgeting and the preparations.
• Ensure proper planning and execution of media plans
• Provide across-the-board support for marketing/ advertising/ Publishing Projects - from research, planning, strategy development, to execution and day-to-day management.
• Responsible for writing, editing and proof reading of press releases, case studies, newsletter, stories, web site content, SM content and various marketing materials as requested.
• Plan and execute all offline media activities such as (Radio, TV, newspapers ...etc.) and display advertising campaigns as well as the digital medical campaigns.
• Devising strategies to drive online traffic to the hospital website and social network.
• Manage social media platforms, including content creation, daily monitoring and monthly report.
• Tracking conversion rates and making improvements regarding our online platforms.
• Dealing with the advertising/PR agencies, suppliers and media channels.
• Preparing and arrange all the hospital events such as events materials, designs, courier’s arrangement, and Ceremonies arrange.
• Monitor, review and report on all marketing activity and results.
• Analysing competitors’ activities and set proactive and defensive contingency action plan.

• Responsible for handling Emirates Islamic Bank Buildings and other Buildings.
• Responsible for review and deliver the new lease file from the leasing department and Issuing of new contracts.
• Renewal of existing leases as per market rate already updated in Oracle.
• Terminating the lease contract as per Leasing Committee approval and sending the request to the Maintenance Team, to provide the maintenance clearance/damages in order to process the “Refund” claim of the tenant and to add the unit in vacancy list.
• Collecting the approved rental amount, security deposit and renewal fee and the municipality charges.
• Collecting valid required documents from the tenants for any kind of transaction.
• Changing the status of lease in Oracle from active lease to terminated at the time of vacating the unit by tenant.
• Increase the public awareness and positive branding for BH. Cultivating and maintaining media relationships and relationships with other key opinion formers.
• Ensuring that all communication plans and strategies are in line with corporate objectives and budgets.
• Develop and maintain the company's corporate image, brand and identity, which include the use of logos, signage, stationery and a writing style guide as well as all client touch-points.
Devising strategies to drive online traffic to the company website. Developing and managing digital marketing campaigns.
• Social Media: Work with the team to enhance the social media strategy that collaborates with marketing, PR and advertising campaigns. Create timely and engaging content optimized for platform used and intended audience.

- Create, develop and manage the marketing strategy of the company.

- To manage the Marketing Department Budget.

- Delivery of all marketing activity within agreed budget.

- Developing and launching marketing communication strategies.

- To manage all aspects of print production, E-Marketing tools and the website.

- Managing the customer journey (customer relationship management)

-Dealing and following up with advertising agencies in ATL & BTL activities execution.

- Responsible for developing both electronic and printed marketing collaterals such as brochures, Flyers, Mega board, Roll-up, advertisements, press ads and company website.
-Prepare and provide all marketing campaigns and promotions activities.
- Prepare the Marketing budget forecast for new & existing projects.
- Following up with the advertising agency. As well as meeting with new agencies.
- Setting & preparing all marketing and communication activities for our projects (new & existing ones)
- Business plan, Action plan preparation & execution.
- Analyzing competitors’ activities and setting a defensive contingency action plan.
- Manage all the company events such as events materials, designs, courier’s arrangement, and Ceremonies arrange.