Manager, Corporate Strategy
TTEC DIGITAL ANALYTICS
Total years of experience :6 years, 1 Months
• Lead GTM strategy for market penetration in the US Public Sector domain to triple the segment revenue over the next 5 years.
• Formulated business cases by identifying existing gaps in clients customer experience management process resulting in a 20% increase in TOFU conversion over the last 12 months through these account break-in strategies as part of Sales Ops for Retail, Insurance, Healthcare, Travel & Hospitality.
• Developed Campaign Scoring Model & Lead Scoring Model for providing continuous insights on optimization for increasing campaign success rates and enhancement of lead quality by 4X.
• Handled Corporate strategy requests for Board presentations, evaluation of strategic initiatives, and forecasting of factors that would impact business in the next 1-3 years.
Improved the efficiency of service delivery of social welfare schemes through policy-level recommendations by user journey analysis of the
target audience and pre-identification of possible challenges during the implementation process to minimize challenges for seamless
service delivery. Leading the project to win 2 National Awards within a year of conceptualization.
• Developed the Grievance Redressal web portal and conceptualized Bangla Sahayata Kendra (BSK) mobile application through UX Research
and designing service blueprint of module concepts & continuous feedback from all involved stakeholders to improve usability among
users with the development team. BSK handles around 100, 000 e-transactions per day.
• Part of a special task force involving the top State officials for managing 3 million stranded migrants during the Covid-19 lockdown for
monitoring and supervision of their homecoming, traveling back, and possible re-employment process in the state post return.
• Designed interactive tools for customer research, business model innovation, and brand story for early-stage start-ups ranging from tourism, e-commerce, waste management, and FnB.
• Facilitated multiple workshops for teaching techniques for implementation of design tools for better-understanding customers, evaluating outcomes of qualitative research, creating a culture of innovation at their organizations, and using rapid piloting methods to evaluate business ideas.
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