Shabbir DEGANI

Senior marketing professional with 18 years of experience leading the marketing function for VIVA Railings, an architectural railing systems company that grew from a small 5-person operation into a 200+ employee organization. As one of the company’s long-standing leaders, I played a key role in building the brand, shaping market communication, supporting sales growth, and positioning VIVA as a trusted partner for architects, general contractors, owners, and developers.

My expertise spans B2B marketing strategy, brand development, digital marketing, content creation, lead generation, SEO, sales enablement, proposal support, product marketing, campaign management, and construction industry communications. I have deep experience translating technical building product information into clear, persuasive messaging that supports specification, bidding, and project decision-making.

I am seeking a marketing leadership opportunity in Bahrain or the GCC region where I can bring my experience in brand growth, strategic marketing, construction-sector communication, and cross-functional collaboration to help a company expand its market presence and achieve long-term business goals.