Shabeer Babu

Job Objective:

- Responsible for developing Business Plan & Sales strategy for the department to achieve growth in Market share, Volume & revenue while ensuring profitability in line with company's objectives.
- Build good customer relation of self & the team to ensure customer satisfaction, which helps in maintaining existing customers.
- Periodical reviews of Volume/performance with customers, give feedback on the achievement of volume targets set in the contracts and discuss collaborative solutions to achieve growth.

Principal Accountabilities:

- Signing new accounts, by watching the market closely and by engaging sales team in this process.
- Responsible for the recruiting & developing an efficient sales team by setting KRAs, monitoring and training them to achieve career growth.
- Regular meeting with Sales team to get market feedback and take steps to improve on gaps.
- Assist Supervisors to clear payment disputes, marketing budgets, credit notes, etc., with finance & customers, to ensure smooth operation.
- Responsible for running consumer promotions, monitoring pack performance and reviewing with customers.
- Conducts one-on-one review with all supervisors / reps to build more effective communications.

Key Accountabilities and Responsibilities as Area Sales Manager in Almarai (Foodservice and Retail):
• Maintain BDAs with each foodservice customer as per the volume of the business.
• Executing on field and untapping new opportunities by competitor analysis.
• Effective utilization of weekly, trade promotion deals across the channels listed the promo deals.
• Handling Modern trade and Traditional trade customers together with best negotiation in getting space for visibility, availability in high sell out location in stores.
• Monitoring Daily, Weekly, Monthly Sales targets verses Actual with each route and salesman.
• Review Sales routes to increase profitability, to include making and executing the daily journey plans for the sales force, to plan customer’s routes efficiently in co-operation with respective sales supervisors.
• Follow up on the chillers profitability with Supervisors and ensure they are changing locations if needed.
• Make sure all customers’ database are accurately updated including (All registered customers, Assigned Bar code for each customer, register all chillers per type per classification.
• Ensure wastage control is exercised as per policies/procedures and is maintained within company target levels across product groups and respective locations ensuring product freshness for customers & consumers.
• Execute the approved payment and credit policies and ensure credit and collection management for all sales in the Area, ensuring timely payments within company guidelines.
• Apply quality management (Van coolers, Store chillers temperature) and recall all damaged products from the shops and report it to the Sales management.
• Execute the agreements with Key Accounts, according to instructions and maintain good business relations with the representatives of Key Accounts in the area (Both National accounts and regional accounts).