Sherin  Abouelela , mauzan group

Sherin Abouelela

mauzan group

mauzan group

Location
United Arab Emirates - Abu Dhabi
Education
Bachelor's degree, sociology art
Experience
16 years, 0 Months

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Work Experience

Total years of experience :16 years, 0 Months

mauzan group at mauzan group
  • United Arab Emirates - Abu Dhabi
  • August 2019 to September 2023

• Leading and managing all aspects of recruitment, training, and operations for 8 stores of Mauzan Group
• Effectively supervising a diverse team consisting of Area Managers, 8 Store Managers, and 65 staff members
• Taking an active role in training and developing the team, employing effective strategies for employee growth and advancement
• Spearheading the achievement of KPIs, with a strong emphasis on optimizing Units per transaction, Average transaction value, Conversion, and sales per square feet
• Collaborating closely with the Merchandising team to maintain optimal inventory levels across all stores, actively monitoring stock aging, slow-moving items, and shrinkage
• Enforcing brand SOPs and loss prevention audit guidelines in all stores, fostering a culture of compliance among all employees
• Conducting annual performance evaluations, fostering open lines of communication through effective coaching and motivation strategies
• Collaborating with the Brand General Manager and training department to identify and address store training and development needs
• Facilitating weekly meetings with GM and Senior Management to review business plans, accomplishments, and areas for improvement
• Established and maintained strong relationships with key clients, resulting in repeat business and long-term partnerships
• Streamlined sales processes and introduced innovative CRM tools, leading to increase in team efficiency
• Conducted regular sales training and performance evaluations, resulting in improvement in team productivity

Area Sales Manager at apparel Group
  • United Arab Emirates - Dubai
  • October 2007 to August 2019

• Actively involved in setting up a Beauty Brand for Apparel across different countries (KSA, Qatar, and Oman)





• Received Dubai Service Excellence (DSES) - Best Performance Outlet Award for Bawadi for the year 2018
Key Result Areas:
• Managed training and operations for Alain, Abu Dhabi, Dubai, KSA, and Qatar
• Led a team of 10 Store Managers and 30 Makeup Artists in U.A.E., 5 stores with 20 associates in KSA, 3 stores with 12 Makeup Artists in Qatar
• Ensured delivery on all core KPIs, including Sales, Average Ticket Value, Conversion, Average Selling Price, Staff productivity, and customer Loyalty index
• Led, motivated, and managed a team of 40 people, fostering a strong team spirit and a productive workplace culture
• Executed new launches and promotions across all stores in alignment with brand guidelines
• Implemented inventory management practices and strict adherence to FIFO across all stores

Education

Bachelor's degree, sociology art
  • at al-azahr University
  • July 2007

Specialties & Skills

Team Leadership
Business Growth
Sales Initiatives
Analysis
Event Planning
communication
Customer Experience Enhancement
team building
Negotiation
Operation
Employee engagement and motivation
training
Loss Prevention and Shrinkage Management
Sales and KPI analysis
Merchandising
leadership
Problem Solving
Procurement
conflict management
Inventory optimization and stock control
Planning
Operations Management

Languages

English
Native Speaker
Arabic
Native Speaker

Hobbies

  • travelling
  • walking