Sleiman Abdul Rida

Provide Executive leadership for OSNs commercial operationsacross 17 countries, with accountability for regionalgrowth, sales
strategy and commercial execution.
• Manage a revenue of USD40-42 million annual commercial portfolio.
• Lead forecasting, budgeting and performance governance for regional operations.
• Expanded strategic partnerships and commercial ecosystemsto unlock new revenue streams and accelerate regional
growth.
• Drive commercial transformation, Customer experience improvements and operational excellence.
• Lead cross-functional teams to execute regional growth initiatives.

Led commercial growth across GCC markets while building high performing teams and strengthening strategic partnerships.
• Accelerated revenue through business development and commercial planning.
• Negotiated profitable commercial agreements with partners and key accounts.
• Built a culture of accountability, coaching and performance excellence.
• Supported regional expansion and commercial profitability.

• Consistently exceeded sales targets by building disciplined performance management processes.
• Led area sales managers while improving productivity and execution quality.
• Strengthened KPI governance and coaching culture.

• Led a large-scale sales operation of 65 sales advisors and 7 sales leaders, driving strong revenue performance across the
region.
• Introduced innovative sales and promotional strategies, increasing market penetration and customer acquisition.
• Achieved the highest internal promotion rate and lowest employee turnover, strengthening leadership bench and workforce
stability.
• Monitored weekly, monthly, and quarterly performance metrics, ensuring alignment with growth targets and operational
objectives.

• Managed and developed a direct sales force of 60 representatives and 6 team leaders, delivering consistent target
attainment.
• Executed structured recruitment, onboarding, and training programs, accelerating time-to-productivity for new hires.
• Led high-impact sales events, roadshows, and trade activations, driving subscriber acquisition and brand visibility.
• Evaluated sales performance and implemented improvement plans, strengthening execution discipline and results.

• Launched and scaled the Bahrain direct sales operation from inception, establishing operational foundations and sales
infrastructure.
• Built and managed a team of 15 sales advisors, generating approximately 750 subscribers per month at peak performance.
• Designed training, onboarding, and performance management frameworks, ensuring consistent execution and
accountability.
• Tracked and optimized sales performance against weekly, monthly, and quarterly targets, supporting sustained growth.

• Managed regional direct sales operations, assigning monthly targets to 35 sales representatives across the Eastern Province.
• Consistently met and exceeded sales targets through disciplined execution, territory planning, and performance
management.
• Collaborated cross-functionally with marketing, operations, and support teams, enabling seamless sales execution.
• Identified skill gaps and supported targeted training initiatives, improving sales capability and results.