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تم إلغاء حظر المستخدم بنجاح
سعاد Machroum, Marketing Director

سعاد Machroum

Marketing Director·SD Solutions

الإمارات العربية المتحدة

ماجستير, Master’s Degree in International Management E-business

الخبرة العملية

مجموع سنوات الخبرة: 20 سنوات, 11 أشهر

Marketing Director

أبريل 2024 - حتى الآن

SD Solutions

دبي، الإمارات العربية المتحدة

أبريل 2024 - حتى الآن

New Technologies Consulting Firm | EMEA

• Provided strategic marketing advisory to a technology consulting environment operating across EMEA,
supporting brand positioning, lead generation, and market expansion in complex B2B environments.
• Designed and advised on multi-channel marketing strategies targeting decision-makers in telecom,
cybersecurity, data analytics, and sustainability sectors.
• Supported the creation of thought leadership content (case studies, whitepapers, technical articles) to
strengthen credibility and client trust.
• Advised on digital marketing performance, lead generation frameworks, and conversion optimization.
• Collaborated with internal stakeholders to support sales enablement materials, complex bids, and
tender responses.

مجال الشركة:
الخدمات المالية
الدور الوظيفي:
الهندسة

Group Head of Marketing

ديسمبر 2018 - مارس 2024

DAS Holding

دبي، الإمارات العربية المتحدة

ديسمبر 2018 - مارس 2024

• Developing and executing customized year-round marketing strategies, aligned with DAS
Holdings business objectives, for a portfolio of 33 brands.
• Planning and managing the implementation of the digital transformation project.
• Planning, executing, and tracking quarterly marketing initiatives to consistently meet or
exceed target goals.
• Ensuring seamless digital customer journeys from initial acquisition to sales through the
strategic implementation of lead generation campaigns.
• Establishing robust and strategic relationships and networks across various marketing
domains.
• Maximizing the organizations existing digital assets for optimized customer interactions
and engagement.
• Providing leadership and development for the marketing team, fostering personal and
company growth, and creating a scalable marketing environment.

مجال الشركة:
التسويق
الدور الوظيفي:
التسويق والعلاقات العامة

Marketing & Communications Manager

أغسطس 2016 - نوفمبر 2018

SAMENA Telecommunications Council

دبي، الإمارات العربية المتحدة

أغسطس 2016 - نوفمبر 2018

• Organization of brand management activities for SAMENA Council and its member
companies, including telecom operators, technology providers, and specialist firms
operating in the ICT space.
• Close collaboration with all departments to manage future deliverables and deadlines, as
well as maintaining, updating and creating new assets for the marketing portfolio.
• Leadership for the Marketing team in web development activities, market research,
design, and public relations.
• Review and evaluation of KPIs achievements including delivering monthly and annual
reports.
• Development and management of sales/marketing operating budgets, execution, and
ROI tracking.
• Forecasting and planning events and logistics, as well as preparation.

مجال الشركة:
التسويق
الدور الوظيفي:
التسويق والعلاقات العامة

Marketing & Branding Manager

يوليو 2013 - يوليو 2015

YAMAHA | AL YOUSUF MOTORS

دبي، الإمارات العربية المتحدة

يوليو 2013 - يوليو 2015

• Strengthening Yamahas brand image and identity through strategic development to
create a substantial impact in the market.
• Developing and managing processes and timelines internal and external for the project
Yamaha Café.
• Product management by identification of consumer needs and leveraging insights to
build short and long-term innovation plans, including product extensions, category
expansion for the UAE market.
• Lead the launch of a New R1 & Yamaha Café in collaboration with YAMAHA RACING -
Jorge LORENZO (World champion MotoGP Rider).
• Ensuring project status information is accurately recorded and communicated to both,
Al Yousuf and Yamaha Japan in a timely fashion.

مجال الشركة:
التسويق
الدور الوظيفي:
التسويق والعلاقات العامة

Key Account Manager

مارس 2012 - مايو 2013

AL ROWAD TRADING COMPANY

دبي، الإمارات العربية المتحدة

مارس 2012 - مايو 2013

• Developing and driving the strategy for allocated key accounts Carrefour, Geant & Hyper Panda, aimed at delivering long-term value proposition for AL ROWAD and the customer.
• Monitoring and growing revenue and profitability for allocated key accounts.
• Delivering accurate forecasts of customer requirements, and implementing these on time and in full, whilst collaborating with all relevant internal functions.
• Managing cross-functional interface and communications with key accounts to ensure consistency of information flow.
• Building and maintaining effective partnerships with stakeholders of key accounts in an ethical and safe manner.
• Developing opportunities for the introduction of new products to key accounts.

مجال الشركة:
التسويق
الدور الوظيفي:
التسويق والعلاقات العامة

Marketing & Sales Manager

فبراير 2009 - نوفمبر 2011

KYRIAD DESIGN ENZO

Luxembourg، لوكسمبورج

فبراير 2009 - نوفمبر 2011

• Plan and execute marketing strategies and development.
• Planning and managing promotional and public relation events, such as the launch of the first Kyriad Design Enzo, Formula 1 Driver sponsoring etc.
• Responsibility for completing sales objectives and general quality of service including following up results, reporting business evolution, and assisting sales forces.
• Ensuring the website is kept up to date daily, including editing content, adding new content, and making updates to the site’s functionality.
• Development of collateral material, including copy writing and layout.

مجال الشركة:
التسويق
الدور الوظيفي:
التسويق والعلاقات العامة

E-Marketing Manager

يناير 2007 - سبتمبر 2009

SULTAN BALKIS

Paris، فرنسا

يناير 2007 - سبتمبر 2009

• Development and presentation of strategy, marketing plans and budget to drive online channel.
• Planning and execution of all web marketing, SEO/SEM, marketing database, email, and display advertising campaigns.
• Research, identification and implementation of new online traffic and customer acquisition opportunities to drive additional revenue to the Sultan Balkis website.
• Forecasting and planning events and logistics.
• Tracking results, traffic, and ROI, as well as creating monthly activity reports along with strategic recommendations.

مجال الشركة:
التسويق
الدور الوظيفي:
التسويق والعلاقات العامة

E-CRM Project Manager

مارس 2004 - ديسمبر 2006

DIRECTINET

Paris، فرنسا

مارس 2004 - ديسمبر 2006

• Providing project leadership to six employees for web production, including budget control, production timetable, status reporting, client/project team coordination, and quality assurance.
• Design and implementation of campaigns with mechanical multichannel (PRM / CRM) for the collection of qualified leads to increase the costumer data base.
• Responsibility for operations management and measurement of performance (primary returns, KPIs achievement, ROI etc.).

مجال الشركة:
التسويق
الدور الوظيفي:
التسويق والعلاقات العامة

التعليم

EM Strasbourg Business School (France)

يونيو 2006

يونيو 2006

ماجستير، Master’s Degree in International Management E-business

فرنسا

UPEC University - Paris XII (France)

يونيو 2004

يونيو 2004

بكالوريوس، Bachelor’s Degree AEI E- commerce

فرنسا

UPEC University - Paris XII (France)

يونيو 2003

يونيو 2003

دبلوم عالي، Associate’s Degree in Social Economic Administration op. HR

فرنسا

Thionville (France)

يونيو 2002

يونيو 2002

دبلوم عالي، Associate’s Degree in Business Administration

فرنسا

Skills

Product Management
Expert
Product Management
Expert
B2C marketing
Expert
B2C marketing
Expert
B2B Marketing
Expert
B2B Marketing
Expert
E Marketing
Expert
E Marketing
Expert
Marketing
Expert
Marketing
Expert
SEO/SEM
Expert
SEO/SEM
Expert
Digitalization
Expert
Digitalization
Expert
Communication
Expert
Communication
Expert
Budget Management
Expert
Budget Management
Expert
ROI (Return on Investment)
Expert
ROI (Return on Investment)
Expert
Marketing Strategy
Expert
Marketing Strategy
Expert
Public Relations
Expert
Public Relations
Expert
Advertising
Expert
Advertising
Expert
Social Media Management
Expert
Social Media Management
Expert
Digital Marketing
Expert
Digital Marketing
Expert
Digital Strategy
Expert
Digital Strategy
Expert
E-commerce
Expert
E-commerce
Expert
Web Development
Expert
Web Development
Expert
Marketing Campaigns
Expert
Marketing Campaigns
Expert
Leads Generation
Expert
Leads Generation
Expert
Event Management
Expert
Event Management
Expert
Google Analytics
Expert
Google Analytics
Expert
Branding
Expert
Branding
Expert
Multichannel Marketing
Expert
Multichannel Marketing
Expert
KPI (Key Performance Indicator)
Expert
KPI (Key Performance Indicator)
Expert
Influencer Marketing
Expert
Influencer Marketing
Expert
Customer Relationship Management (CRM)
Expert
Customer Relationship Management (CRM)
Expert
Customer Experience (CX)
Expert
Customer Experience (CX)
Expert
Mobile App Development
Expert
Mobile App Development
Expert
User Experience (UX)
Expert
User Experience (UX)
Expert

اللغات

الانجليزية
متمرّس
الفرنسية
اللغة الأم

التدريب و الشهادات

التدريب
Semi-intensive English Courses Internship
Los Angeles - English Language Center (USA)
Sep 2000

الهوايات

  • reading books
  • Traveling
  • Swimming
  • Horse riding