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سميه  الرفاعي, Marketing Specialist

سميه الرفاعي

Marketing Specialist·National Advanced Food Services Co.

Saudi Arabia

Bachelor's degree, Design

Work experience

Total years of experience: 4 years, 2 months

Marketing Specialist

December 2022 - January 2025

National Advanced Food Services Co.

Jeddah, Saudi Arabia

December 2022 - January 2025

• Planned, developed, and executed integrated marketing strategies to increase brand awareness and customer engagement.
• Led digital initiatives across social media platforms achieving significant audience growth.
• Conducted comprehensive market research to identify opportunities and guide campaign strategies.
• Collaborated with cross-functional teams to design and launch promotional activities aligned with business goals.
• Monitored and analyzed campaign performance to optimize marketing efforts and maximize ROI.

Company industry:
Catering, Food Service, & Restaurant

Marketing Coordinator

December 2021 - December 2022

National Advanced Food Services Co.

Jeddah, Saudi Arabia

December 2021 - December 2022

• Supported the development and implementation of marketing campaigns.
• Managed social media accounts to enhance engagement and reach.
• Assisted in market research and competitor analysis.
• Coordinated with internal departments to ensure consistent marketing messaging.
• Tracked key performance indicators and prepared reports for senior management.

Company industry:
Catering, Food Service, & Restaurant
Job role:
Marketing and PR

Administrative Assistant

December 2020 - December 2021

National Advanced Food Services Co.

Jeddah, Saudi Arabia

December 2020 - December 2021

• Provided high-level administrative support to management ensuring efficient daily operations.
• Coordinated internal and external communications to maintain strong client and partner relationships.
• Organized events, meetings, and schedules with high attention to detail.
• Managed office supplies and maintained filing and record-keeping systems.

Company industry:
Catering, Food Service, & Restaurant
Job role:
Administration

Education

Jeddah University

August 2020

August 2020

Bachelor's degree, Design

Saudi Arabia

Skills

MARKETING
Intermediate
MARKETING
Intermediate
BRAND MANAGEMENT
Intermediate
BRAND MANAGEMENT
Intermediate
MARKET ANALYSIS
Intermediate
MARKET ANALYSIS
Intermediate
PLANNING
Intermediate
PLANNING
Intermediate
ANALYTICS
Intermediate
ANALYTICS
Intermediate
ADVERTISING CAMPAIGNS
Intermediate
ADVERTISING CAMPAIGNS
Intermediate
STRATEGIC MARKETING
Intermediate
STRATEGIC MARKETING
Intermediate
MARKETING STRATEGIES
Intermediate
MARKETING STRATEGIES
Intermediate
BRAND AWARENESS
Intermediate
BRAND AWARENESS
Intermediate
CUSTOMER ENGAGEMENT
Intermediate
CUSTOMER ENGAGEMENT
Intermediate