Stanley Jones

Key Brands Managed: Nabil (Frozen & Chilled), Sutas (Dairy), Filetti (Baby Detergent),
Alkhair (Coffee Products), Paradise (Bakery Products), Renute Tea, Holland Charcoal
• Headed a department of 25+ sales professionals covering all trade channels.
• Orchestrated targeted sales and marketing strategies to achieve 20% YoY sales
growth in all trade channels.
• Secured long-term key account agreements with major Modern Trade Outlets,
increasing product presence and sustaining revenue growth.
• Liaised with Brand Owners/Principals for the development and growth of reputed
brands.
• Formulated departments sales and manpower budgets with a focus on sustained
profit.

• Drove 13% YoY sales growth in the Modern Trade division by implementing innovative sales and marketing strategies.
• Oversaw budgets over $15M, prioritizing profitability and stringent cost management.
• Developed and executed strategic pricing models, increasing gross margins by 8% and improving overall financial performance.
• Directed a cross-functional team of 25+ professionals in sales, branding, and merchandising, achieving a 20% increase in productivity through focused coaching and mentorship.
• Streamlined operational processes, resulting in improved efficiency and effectiveness across the division.

• Led the launch of in-house and principal brands, achieving a significant 12% increase in market share in the first year, demonstrating strong business acumen.
• Developed and implemented strategic BTL and trade promotions, resulting in an 18% boost in category sales while effectively reducing marketing spend by 10%.
• Partnered with cross-functional teams to create customized marketing campaigns for the Bahraini market, significantly enhancing brand visibility and customer engagement.
• Utilized market insights to identify growth opportunities, driving strategic initiatives that align with sales objectives and foster business development.
• Cultivated relationships with key stakeholders to support sales strategies and expand market reach, contributing to overall business success.

• Spearheaded the development and execution of dynamic sales strategies that drove consistent annual revenue growth across diverse product categories.
• Crafted compelling trade offers that significantly boosted customer acquisition and retention within retail environments.
• Enhanced profitability through strategic pricing models and targeted promotional campaigns, ensuring maximum return on investment.
• Utilized market analysis to pinpoint growth opportunities, leading to successful business development initiatives and partnerships.
• Cultivated and maintained strong relationships with key stakeholders, enhancing collaboration and driving sales performance.

• Spearheaded district sales operations, managing a diverse team of 30+ and consistently exceeding sales targets by 20% over three years.
• Conducted in-depth analysis of sales data to uncover trends, leading to strategic recommendations that improved operational efficiency by 10%.
• Presented compelling sales insights to senior management, empowering data-driven strategic decision-making.
• Directed merchandising initiatives in key accounts, ensuring exceptional shelf visibility and strong brand representation.
• Fostered relationships with clients and stakeholders, enhancing customer loyalty and driving business growth.
• Developed and implemented sales training programs, equipping team members with essential skills for success in their roles.