Vice President - Marketing & Sales
DALAL STREET JOURNAL - Business & Investment Magazine
Total years of experience :24 years, 7 Months
DSIJ is India’s well established and renowned publishing house for more than 29 years, involved in a host of publishing and events. It is also known for it’s quality titles like Dalal Street Investment Journal, DSIJ.in, DSIJ PSU Awards, and special publications like Best B-Schools, Indian PSUs.
Provide executive leadership for Rs.400 million Print & Digital media and corporate events business with seven offices across the country. Member of executive committee comprising of Chairman, Managing Director, Editor and Business Consultant participated in major strategic decisions and monthly financial evaluation of company results.
Lead Marketing and Sales operations in addition to conceptualizing and preparing blueprints for the Company’s strategic marketing and sales plans, liaise with strategic consultants, linking with Editorial heads to understand stock market trends, benchmarking products and enhancing profits. Provide cross functional management and general oversight of 32 employees.
Achievements:
• Restructured and created a more responsive and market-driven marketing & sales team resulting in increased sales by 250% in five years. Consistently over achieved sales targets.
• Opened new marketing channels and established strategic alliances in Online and Events.
• Successfully developed and introduced special publications in the market.
• Returned company to high profitability through strategic and efficient restructuring.
Apex Press and Publishing is Oman's premium publishing house more than 30 years, involved in a host of publishing, events and special projects related activities. It is also known for it's high quality titles like Business Today, Oman Today, The Week, Muscat Daily and few well known Arabic titles.
Ensured on-target delivery of all combined sales targets of Rial Omani 0.5 million for Business Today and Oman Today magazines.
As head of space selling team for ‘BUSINESS TODAY’ and ‘OMAN TODAY’ was engaged in -
• Meeting CEOs / Marketing Heads representing Global business brands across Oman
• Market Assessment and Communication
• Formulating and executing sales strategies
• Servicing advertising agencies in Oman, UAE and other GCC countries
Being the first operating zone in the Indian private sector, Surat Special Economic Zone is the main strategic business unit of Diamond and Gem Development Corporation Limited. The SEZ offers the entire range of fiscal benefits offered by the government of India. With more than 250 operational units spread across 450 acres of sprawling land, the SEZ represents Diamond processing, Jewellery, Textiles, Engineering, Pharmaceuticals, IT and others industries and contributed to the tune of Rs.240 million FY 2004 - 2005 to the country's exports.
Initiated marketing and PR programs for the SEZ
• Development and implementation of the marketing plan and engaging media to create presence with Public Relations activities. Maintain communications and interaction with major clients, business associations and chambers.
• Represent the SEZ at private and government meets, events and seminars. Accompany visitors under protocol from international and government of India central / state secretariats.
JS Group is involved in publishing of special interest and B2B magazines like Indian Auto, DIGIT (formerly CHIP), Indian Architect & Builder, Chemical Engineering World, Industry 2.0, Chemical Products Finder and Bio-Med. The group with its 14 offices all over India generates an annual turnover of more than Rs.2, 500 million.
In 2002, additional revenue of Rs. 7 million (20% of Automotive T/o) was generated by introduction of the 2 new products namely, AUTO WORLD 2000 and AUTOMOTIVE INDUSTRY. Earned Top-Performance Achievement Award as result of outstanding contributions.
As a Profit Centre Head for Automotive vertical, recruited, trained, mentored, and developed new management team for the monthly Newsstand magazine looking into operations of publishing, printing and retail channel development & promotion.
Achievements:
• Increased revenue from zero to Rs. 30 million in five years by expanding market share and establishing alliance initiatives.
• Developed and set up of over 230 distributors in addition to A H Wheelers and Higgin Bothams.
• Kept the team lean and with innovative sales strategy increased Y-O-Y annual revenue by 26% on an average.
Achievements:
• Was able to completely turnaround under-performing sales team; set higher expectations and inject fresh tempo with improvising the business model. Took the initiative to personally train the sales team & instituted individual team-member accountability resulting in 150% revenue increase in the same year.
• Suggested the board of directors to take a fresh look at the business model and concentrate on the principal company’s core competencies. The suggestion influenced the company to launch a portal and has grown into a well recognized brand with high rate of success.
Role involved, selling time for the 'ATN' channel and managing advertisement team across the country. Over-achieved advertisement revenue targets for the channel. Worked closely with the production crew and broadcast team while being actively involved in selling slots to software producers. Was responsible for - Sales in general, Training, motivating and supervising sales staff, Development of business through major accounts, Participate on Network strategic marketing and sales committee reporting to the Chairman, Establishing relationships with major advertising agencies and the advertising community and Assimilate and disseminate innovative concepts to non industry executives.
Achievements:
• Advanced rapidly from ‘Senior Sales Executive’ to ‘Regional Manager’ averaging promotion every 6 months with parallel oversight for strategic development of internal projects & initiatives.
• Awarded best sales performer consistently during my 3 years stint and was instrumental in building up the new division from a start-up stage into a stand-alone professional services entity.
Joined as Trainee in Public Relations department and was promoted to Public Relations Officer after a year of probation. The job involved planning and selling space for special/ innovative features in INDIAN EXPRESS and FINANCIAL EXPRESS in co-ordination with the editorial department. Clientele included top Indian corporate groups. Over achieved my sales target, almost in every feature.
